Thursday, July 21, 2011

9052: Sprinting For A Loss.

Adweek reported Sprint is freaking out over AT&T’s proposed purchase of T-Mobile. In an attempt to stop the deal, Sprint has more than doubled its 2Q lobbying expenditures, bringing the first-half total to $1.9 million, and inspiring predictions that up to $2.5 million will be spent in 2011. Sprint hopes Washington, D.C., lobbyists can squash the sale, but AT&T countered by spending $11.6 million on lobbying for the first half. Gee, doesn’t Sprint think it can compete by continuing to woo customers with commercials starring CEO Dan Hesse?

Meanwhile, Summer’s Eve will insist the communications companies are actually going to war over the T-Mobile chick’s vagina.

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