Friday, July 29, 2011
9093: SC Johnson Finally Fires Draftfcb.
Crain’s Chicago Business reported Draftfcb lost $65 million in revenue, as SC Johnson reassigned its billings to Ogilvy and Energy BBDO. The firing is actually not news, as everyone has been predicting the move for quite some time. Draftfcb leadership will probably blame the dumping on newly hired CCO Todd Tilford. Oh, and count on Howard Draft to continue admitting that 80 percent of his shop’s work is shit. The figure just won’t include stuff for SC Johnson anymore. One thing is certain: Lots of people who had nothing to do with the shift will lose their jobs—while the assholes who had everything to do with the client’s defection will remain gainfully employed. And no amount of Glade PlugIns can cover the stink.
DraftFCB loses entire S. C. Johnson account
By Kate MacArthur
(Crain’s) — In a big blow, Chicago ad agency DraftFCB has lost its $65-million-revenue global account with S. C. Johnson & Son Inc., which is splitting the work between Chicago-based roster agencies Ogilvy & Mather and EnergyBBDO, Crain’s has learned.
After seven months of back and forth, the Racine, Wis.-based maker of home care products including Glade air fresheners, Raid pest control sprays and Windex glass cleaner will end its nearly 60-year relationship with DraftFCB, according to two executives close to the situation.
None of the agencies nor S.C. Johnson returned calls requesting comment.
Half of the work, valued altogether at nearly $1 billion in billings, will go to EnergyBBDO and the other half to Ogilvy & Mather, DraftFCB senior managers learned this evening. S.C. Johnson plans to issue a formal statement later Thursday night.
“Every assignment that DraftFCB had domestically and internationally will be gone,” said one of the executives with knowledge of the move. The assignments likely will begin transitioning over the fall.
S. C. Johnson Chairman and CEO Fisk Johnson contacted Michael Roth, chairman and CEO of DraftFCB’s New York-based parent Interpublic Group of Cos., at the close of business Thursday.
S. C. Johnson in December announced the global review that included roster agencies for advertising, digital and Internet, shopper marketing, promotions, direct marketing, and media buying and planning.
The company had narrowed the contenders to DraftFCB, Ogilvy & Mather and Energy BBDO. DraftFCB made its final pitch on June 1.