Friday, July 29, 2011

9097: Women Control Purse Strings. Not Much Else.

According to Nielsen, “Women control almost $12 trillion of the $18 trillion in global consumer spending.” Yet women barely control 3 percent of the creative director roles on Madison Avenue. This miniscule figure seems really wrong. Or maybe not. Regardless, the currently male-dominated creative departments are growing increasingly inept at effectively communicating to women—as any talking vagina hand will tell you.

No comments: