Friday, July 29, 2011

9096: Adweek’s Delayed Dullness on Draftfcb.

Don’t mean to keep bashing Adweek, but the publication grows lamer every day. Consider its coverage on the SC Johnson-Draftfcb split—arguably the biggest industry-related news story of the month. Advertising Age reported on the breakup Thursday evening, following the lead of Crain’s Chicago Business, and even provided supplemental and updated information today. Hell, blogs were delivering the latest perspectives on the shift too. Adweek countered by lazily coughing up 400+ words on the event late Friday morning. Meanwhile, Editorial Director Michael Wolff is shuttling around London like a Sherlock Holmes wannabe, seeking smoking guns for the Rupert Murdoch controversy.

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