Thursday, July 28, 2011
9088: Writing Adweek’s Obituary.
Adweek is messed up. When Elizabeth Taylor passed away, the trade publication ran an insensitive story examining the “bad timing” of her death. When Amy Winehouse died, AdFreak presented “The Most Uncool Ad Ever Made Featuring Amy Winehouse” as a clumsy tribute. Yet with the passing of John Chervokas—the adman credited with creating the “Please Don’t Squeeze the Charmin” line and Mr. Whipple for Charmin toilet paper—Adweek doesn’t even make a single mention at all. However, the trade journal did feature a riveting examination on the evolution of paper towel advertising. Adweek barely earns the right to be used to wipe one’s ass.