Check out this General Motors ad running in the latest issue of Black Enterprise.
The opening line of copy makes an interesting statement:
By purchasing a vehicle from a GM minority-owned dealership, you are not only supporting a minority-owned business, but you are investing in our communities and the future of people that look like you.
Um, OK.
GM clearly supports minority-owned dealerships. So let’s see if the commitment extends to minority-owned advertising agency partners.
As the ad’s tagline declares, “Our Future is Your Future…”
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