Friday, October 31, 2008

6110: King-Sized Profits And Losses.


TGIF with a MultiCultClassics Monologue…

• Burger King reported 1Q profits swelled 2 percent. Americans’ waistlines likely increased significantly more.

• Delta Air Lines finished its acquisition of Northwest Airlines to become the world’s largest carrier. Which technically translates to the world’s largest failing airline. “I will tell you from a customer perspective and a frequent-flier perspective it is business as usual,” said the chief executive. Wow, guess we can expect the same lousy service at the same lousy prices. The only benefit appears to be having one less airline to complain about.

• The Washington Post reported The Washington Post reported 3Q profits dropped 86 percent. The reporter who reported the report will probably be asked to report to HR along with other laid-off reporters.

6109: When Researchers Go Revolutionary.


Would hate to see the signs from the counter-demonstrators.

6108: Black-Own-Black Crimes…?


From The Straight Dope…

Thursday, October 30, 2008

6107: Discarding And Disconnecting.


Dangling members in a MultiCultClassics Monologue…

• Membership no longer has its privileges at American Express, especially for 7,000 employees slated for termination in 2009. Before long, Amex will be eligible for its own Open small business card.

• Motorola plans to lay of 3,000 employees in the next two quarters. The cuts will happen across the globe and begin immediately. Employees are encouraged to not answer their cellphones if they see the HR director’s name in their caller ID.

• Comcast reported 3Q profits jumped 38 percent. Bob Garfield’s blood pressure probably did likewise.

6106: If Comedy Central Did CSI…


This mad scientist is having too much fun with her FlashGel® camera.

6105: Nielsen Seeks Creative Advertising Help.


This actual job listing shows Nielsen is seeking a Global Creative Director. It would be mucho ironic if the company hired a Latino for the position.

Global Creative Director

About the Job
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit www.nielsen.com

Superior creative portfolio and 10 plus years experience in all aspects of trade marketing (both on and offline) copywriting and art direction

Capacity to develop vast range of creative, user-centered advertising experiences (direct mail, email, print, online, sales collateral, etc.)

Solid understanding of stated global business objectives, time management, and budget supervision.

Transparent, collaborative, and effective leadership style as well as the desire to mentor, inspire, and develop others.

Exceptional written, verbal, listening, interpersonal, and client relationship skills.

Adept at gathering information, expertise, and advice from multiple sources and perspectives.

Proven ability to analyze needs, provide solutions/alternatives, anticipate and minimize impact of problems, and take responsibility for actions.

Demonstrated credibility from building teams, gaining respect, giving feedback, and following through on deliverables.

Knowledge of and interest in emerging technologies and digital platforms.

Job Requirements
Responsible for overall quality, innovation and global creative vision for The Nielsen Company

Leads the effort to translate global business strategies into design strategies, interactions, and visual solutions.

Direct the activities of a team of producers, designers, and copywriters - providing day-to-day supervision and overseeing development of projects.

Participates as a Creative team member in new-business development efforts.

Maintains consistency across global corporate touch points.

Manages all steps in the creative development process, including staffing projects effectively (using both internal and external agency resources), providing clear creative direction, giving timely and helpful coaching to improve creative, and producing all work cost effectively and on-schedule.

Wednesday, October 29, 2008

6104: Bad Ad News.


From The New York Post…

AD BIGS SEE DOWNTURN, LAYOFFS INTO 2009

By Holly M. Sanders

Ad chiefs are taking a dim view of the fourth quarter and beyond and are bracing for cutbacks, including more layoffs.

Three agency holding companies — Interpublic, Britain’s Aegis and French firm Publicis — reported solid third-quarter results yesterday but said the ad business is looking a lot shakier headed into 2009.

Interpublic CEO Michael Roth said clients canceled some projects in recent weeks and marketers became cautious as the financial meltdown spread to the broader economy.

“We’re seeing it beginning to weigh on marketers’ plans for both the fourth quarter and 2009,” he said.

Despite strong third-quarter results, Interpublic saw softness in financial services and automotive, as well as slowing in Europe and Japan.

Wachovia analyst John Janedis, who cut his growth forecasts for the company, said he expects a more “broad-based pullback” in 2009.

Interpublic, which owns creative agency McCann Erickson and ad-buying firm Universal McCann, said it was prepared to reduce staffing if necessary.

Rival WPP Group, which is scheduled to report earnings tomorrow, has had a hiring freeze in place since the start of the year. Chief Martin Sorrell has already said he expects 2009 to be rough.

Last week, Omnicom, the world’s largest ad agency holding company, said clients in the automotive and retail sectors had begun to cut spending. Omnicom agencies such as TBWA and Fathom Communications have trimmed jobs.

Across the pond, Publicis Chairman and CEO Maurice Levy predicted a “marked slowdown” in the ad industry next year. Revenue fell 1.5 percent in the third quarter for the group, including ad agency Saatchi & Saatchi and media giant Starcom MediaVest.

Meanwhile, Aegis, whose holdings include media planner Carat, said it was having a hard time forecasting clients’ spending for the fourth quarter.

Already, there have been cutbacks at the major media agencies.

In the US, Carat cut around 75 jobs because of client losses. Publicis’ Starcom plans to slash about 150 jobs by the end of the year, mostly because of cutbacks at major client General Motors. WPP’s Mindshare has trimmed fewer than 10 jobs.

6103: Call now! Extraterrestrials Are Standing By.


Looks like Fox Mulder left the X-Files for a career in advertising.

Tuesday, October 28, 2008

6102: Breakdancing With The Washed-Up Stars.


Must admit to having never watched Dancing With The Stars. This is why.

6101: Cells, Cellphones And Selling.


Doing time with a MultiCultClassics Monologue…

• Former Detroit Mayor Kwame Kilpatrick can look forward to 120 days in a jail cell like the one depicted above for lying about an affair with his chief of staff. “The Wayne County jail, and the cell Mr. Kilpatrick will be staying in, is no country club,” said the Wayne County Sheriff. “It’s a Spartan cell, cinderblock, typical of jail cells.” No word if he’ll be able to receive text messages.

• Verizon reported 3Q earnings were up 31 percent. However, expect a significant drop if Kwame Kilpatrick is unable to send text messages during the next quarter.

• Whirlpool announced plans to cut 5,000 jobs. It’s about time someone cracked down on the Maytag repairman, who hasn’t been doing anything for decades.

• UPS reported 3Q profits dropped 10 percent. Looks like Brown can’t stay in the black.

• Rev. Al Sharpton is mad at the New York Post for a sports column he considers racist. Sportswriter Steve Serby commented about New York Giants coach Tom Coughlin punishing player Plaxico Burress for assorted infractions. Serby wrote, “Good for Tom Coughlin. Good for Coughlin for tightening the noose around Plaxico Burress.” Sharpton declared, “To make such a blatant racist statement about an African-American football player with a neck injury is completely unacceptable. Clearly, the racial connotation is very disturbing. … This is the verbal reflection of a hanging noose.” Should be interesting to read the New York Post headline for this one.

6100: Oh Boy, A Microcentrifuge Promotion!


The disembodied figures actually want to get their hands on the Eppendorf Microcentrifuge to make margaritas for the lab’s holiday party.

6099: Africa Is The New Black.


Africa Rising by Vijay Mahajan presents 900 million African consumers as a viable target market. Mahajan shows Africa is richer than you think, with a middle class referred to as Africa Two. The audience is not monolithic, and the African Diaspora extends opportunities beyond the borders. Mahajan even dispels popular myths like Africa is a “Media Dark” continent. The basic presentation is strikingly similar to how U.S. minority advertising agencies must sell audiences to potential clients.

Hey, Africa is definitely worth considering, especially given the waning interest in pursuing U.S. Blacks.

Monday, October 27, 2008

6098: Mad Ave Minorities Have It Made…?


Brandweek presented a story claiming Hispanic marketing executives are not too concerned about the possibility that our lousy economy might adversely affect multicultural business. The piece spotlighted three reasons why Hispanic marketers can feel relatively calm:

• The categories remaining strong are comparatively nondiscretionary for Hispanics: wireless, food and cars. People cannot give up talking, eating or driving to work, execs say. Thus those dollars are protected.

• Hispanics under-index in terms of stock market holdings and income, and their finances have not been impacted the way the general market has.

• Hispanic marketing budgets are already so small that cutting them doesn’t really have a significant impact on most company’s expense lines.

Huh? First, the nondiscretionary categories hardly offer safety, especially when the automakers are tanking. Sure, Hispanics “cannot give up talking, eating or driving to work,” but advertisers can give up funding the minority efforts—and they often do before whacking general market budgets. Second, the second point must be applied to the global industry. That is, when advertisers’ stock market holdings and incomes are negatively impacted, the minority agencies will absolutely see financial repercussions—usually proportionately larger than the hits delivered to general market agencies. Third, the final bullet is almost obscene in its matter-of-fact tone. Admitting minority expenditures are so tiny that clients won’t realize significant savings by eliminating them clearly demonstrates the blatant inequities. Congratulations, Hispanic professionals, you’re in little danger of losing your table scraps.

6097: Science Geeks Like Penis Jokes Too.


Hey, is that a Genome Sequencer FLX system in your pocket protector, or are you just happy to see me?

6096: JWT CEO Adds “Idea Racism” To Mad Ave.


Danny G at AdPulp pointed out that JWT CEO Bob Jeffrey appeared at The Huffington Post to ramble on about “Idea Racism.” Jeffrey has used this phrase before—mostly to criticize the advertising industry—and he really needs to stop already.

Now, George Parker has gone on record to say Jeffrey is a decent bloke, so it’s probably true, as Parker rarely offers false praise. But Jeffrey demonstrates being a good guy does not exclude you from being a jackass on occasion.

Jeffrey undoubtedly has keen reasons for hyping his term, but it’s quite a stretch when considering the standard definition of racism. No, Jeffrey ultimately has assumed the clichéd adman position, injecting shock value to gain attention. It’s a case of bad borrowed interest.

If Jeffrey is trying to communicate the failure of professional integration, he should be more explicit. He might come to understand the deferred dreams of integrated marketing are tied to the inability to connect on other levels. It’s rooted in White male ignorance and arrogance—an area likely familiar to Jeffrey.

There’s a high level of insensitivity on display. What does Jeffrey honestly know about racism? Does he believe people have faced discrimination and even death over campaign concepts? Why not call it “Idea Holocaust” or “Idea Nazism” instead? To answer our own question, it’s because Jeffrey realizes he’d be rightly condemned for going there. Race-based dramas still lead to problems everywhere. It’s sad that Jeffrey trivializes matters with his inane corporate-speak.

Given that Madison Avenue continues to be labeled as racist, you’d think Jeffrey would see the stupidity of his words. Then again, most advertising executives have shown stunning cluelessness on issues like bias. You’d also think the racial tensions ignited by Senator Barack Obama’s presidential bid would make Jeffrey pause before launching his dumb comments. But again, like most advertising executives, Jeffrey seems oblivious to it all.

Jeffrey ought to address the old-fashioned regular racism in his field and agency before taking his hare-brained notion to a bigger stage.

Or perhaps JWT should revamp its breakthrough diversity advertisement, incorporating Jeffrey’s “Idea Racism” theories. That would spike minority recruitment for sure.


Sunday, October 26, 2008

6095: Mad Men Fades To Black.


The season finale of AMC series Mad Men couldn’t have arrived soon enough. While the episode maintained the show’s dark quality, there were few dark-skinned folks. A Black man took Betty Draper’s horse at the stables. A “blackground” bartender served patrons at a bar where Betty had sex with a stranger. And Carla the housekeeper dropped in for a moment. There didn’t even appear to be any Blacks at the cast party presented after the airing. Fade to black.

6094: Mental Health Advertising Is Nutty.


Hawking professional opportunities by hyping the levels of mental health issues seems insensitive—and crazy. Plus, is the smiling woman out to make a difference? Or is she one of the affected Americans?

6093: R&D Recruitment & Diversity.


Wonder if you need a microscope to find minorities in this field.

Saturday, October 25, 2008

6092: GLBTidbits.


Weekend bits in a MultiCultClassics Monologue…

• Chicago will vote on November 19 to create the city’s first high school for lesbian, gay, bisexual and transgender students. If successful, the place is bound to stage some fabulous high school musicals. Just kidding.

• Apple pledged $100,000 to defeat California’s Proposition 8, a ballot measure designed to ban gay marriage. Next, the company will announce the engagement of the Mac and PC advertising characters.

6091: Minus Marketing y Medios y Multiculturalism.


In addition to saying hasta la vista to Marketing y Medios, Nielsen Media recently bid adios to former Marketing y Medios senior editor Della DeLaFuente and senior editor John Consoli—which essentially translates to no más Hispanic marketing expertise.

Not sure how these moves demonstrate the “new content development strategy to gather, report and analyze news and information from an increasingly diverse and complex marketplace.”

In the meantime, look forward to mucho fútbol y flamingos.

6090: Beautiful. And Smart Too.


If you’re stylish with long, flowing hair—and you can solve complex mathematical equations—you’ve got a career with Accenture.

Friday, October 24, 2008

6089: Gains And Losses.


Ups and downs with a MultiCultClassics Monologue…

• French pharmaceutical company Sanofi-Aventis suspended sales of its anti-obesity drug after health officials stated the drug posed too many risks. Or maybe Sanofi-Aventis saw McDonald’s continuously escalating profits and decided, “Aw, fuck it.”

• Xerox announced plans to cut 3,000 jobs. The affected employees can expect to receive termination paperwork as soon as someone unjams the Xerox machines and gets the damned things to work.

• The New York Times announced 3Q profits dropped 51 percent. Ironically, it was not exclusively reported in The New York Times.

• Samsung reported 3Q profits dropped 44 percent. “Overall, our third-quarter earnings were impacted by the worsening market conditions resulting from the slowdown in the global economy,” said Samsung’s executive vice president. “Moreover, our DRAM, NAND and LCD businesses all faced steep price declines led by persistent oversupply in the industry.” Hey, you can never have too many DRAMs, NANDs and LCDs.

6088: Women Wanted. Decent Art Directors Too.


State Farm agent or Valpak franchisee? The benefits—and the layouts—are virtually identical.

Thursday, October 23, 2008

6087: Polish Joke.


Can someone please translate/explain this Polish ad?

6086: Hop Sing In The House.


Singing along with a MultiCultClassics Monologue…

• Metromedia Restaurant Group, which owns the Ponderosa and Bonanza Steakhouse brands, filed for bankruptcy with the restaurants. Guess Hop Sing will be looking for a new job soon.

• Speaking of Hip Hop singers (OK, it’s not the smoothest segue), 50 Cent reached a settlement with his ex-girlfriend over visitation rights for their 11-year-old kid. The son will spend one weekend per month with Fiddy, plus a month in the summer and half of his spring and winter breaks. No word on who gets to keep the fire-gutted house.

• Allstate reported a 3Q loss of $923 million, citing hurricane-related losses and the continuing financial crisis. Would the financial crisis be categorized as a man-made disaster?

• AT&T reported 3Q earnings rose 5.5 percent, probably thanks to subsidized iPhone sales. There’s nothing like riding Steve Jobs’ coattails to profits—it’s the only network you need.

• Chrysler announced plans to cut 1,825 jobs, while GM is cutting employee benefits. Gee, if these two auto companies do merge, will anyone want to work there?

6085: A Passion For Patronizing.


A passion for my family and a passion for my work!

Find your passion and you’ve found your profession.

Perhaps you’ll find potential employees here.

Wednesday, October 22, 2008

6084: Vice Makes Nice Profits.


Profits and propositions in a MultiCultClassics Monologue…

• Philip Morris reported 3Q profits puffed up 20.6 percent. Mickey D’s reported 3Q profits super-sized 11 percent. Now, if these corporations were to introduce the McMarlboro Cigarette Sandwich, they would probably rule the Earth.

• Wachovia reported 3Q losses at $24 billion. Shareholders will soon be eating at McDonald’s and bumming cigarettes from their peers.

• San Francisco is considering decriminalizing prostitution. Proposition K goes before voters next month, and the measure would prohibit local cops from investigating, arresting or prosecuting people for selling sex not involving minors. If successful, look for Wachovia to offer new banking services.

6083: Sweet And Sour Asian Dishes.


To hawk the Asian Collection from Corelle, the advertiser uses Asians. Very subtle—like smashing a plate over one’s head. And what’s with the stormy relationship? Based on the woman’s ring finger, the couple isn’t even engaged.

6082: You Say Flamingo. I Say Flamenco.


Adweek ran a story that presented the potential road ahead now that Nielsen Media has decided to completely erase Marketing y Medios. The title and subhead read:

Not Lost in Translation
As major brands will attest, the differences between general-market ads and their Hispanic versions are subtle, but critical

How subtle? Don’t mean to be critical, but here’s another excerpt:

At H&R Block, for example, a primary goal of the general market campaign was to wean consumers off tax software. But research revealed different barriers among Hispanics. One was the misperception that retail branch employees didn't speak Spanish, an idea countered by a pair of Spanish-speaking flamingo dancers in another TV spot.

Flamingo dancers? Well, flamingos are certainly graceful, but can’t recall seeing any capable of dancing—except in Fantasia 2000.

Could Adweek possibly have meant flamenco dancers? Granted, the difference is subtle, but critical. ¿Comprende?

Sombrero tip to Laura Martinez for birdwatching.

6081: Human Networking Lacks Humanity.


On the human network, your office has a view of Africa, Europe and Asia. Which is corporate-speak meaning you’ll have wireless access in the worst cubicle in the joint.

Tuesday, October 21, 2008

6080: Falling Profits? Bank On It.


Late-breaking market reports in a MultiCultClassics Monologue…

• Not to be outdone by other failing banks, National City reported 3Q losses at $5.15 billion and announced plans to cut 4,000 jobs. Looks like National City should have charged fees after all. Lots and lots of fees.

• Apple reported a 26 percent profit jump, spiked by iPhone sales. Ironically, the PC character is doing quite well financially.

• Yahoo! saw 3Q profits drop 64 percent, prompting the decision to cut 1,500 jobs. First, Washington Mutual had to stifle its Whoo hoo! Now, there’s uncomfortable silence from Yahoo! Quick, somebody check on Yoo-hoo!

6079: The Death Of Dolemite Dude.


From The Los Angeles Times…

Rudy Ray Moore dies at 81; comedian and filmmaker influenced rap and hip-hop

By Jocelyn Y. Stewart

Rudy Ray Moore, the self-proclaimed “Godfather of Rap” who influenced generations of rappers and comedians with his rhyming style, braggadocio and profanity-laced routines, has died. He was 81.

Moore, whose low-budget films were panned by critics in the 1970s but became cult classics decades later, died Sunday night in Toledo, Ohio, of complications from diabetes, his brother Gerald told the Associated Press.

Though he was little known to mainstream audiences, Moore had a significant effect on comedians and hip-hop artists.

“People think of black comedy and think of Eddie Murphy,” rap artist Luther Campbell of 2 Live Crew told the Miami Herald in 1997. “They don’t realize [Moore] was the first, the biggest underground comedian of them all. I listened to him and patterned myself after him.”

And in the liner notes to the 2006 release of the soundtrack to Moore’s 1975 motion picture “Dolemite,” hip-hop artist Snoop Dogg said:

“Without Rudy Ray Moore, there would be no Snoop Dogg, and that’s for real.”

When it came to his own sense of his accomplishments, Moore was never burdened by immodesty.

“These guys Steve Harvey and Cedric the Entertainer and Bernie Mac claim they’re the Kings of Comedy,” Moore told the Cleveland Plain Dealer in 2003. “They may be funny, but they ain’t no kings. That title is reserved for Rudy Ray Moore and Redd Foxx.”

The heyday of his fame was in the 1970s, with the release of “Dolemite” followed by “The Human Tornado,” “Petey Wheatstraw: The Devil’s Son-in-Law” and “Money Hustler.”

The way Moore told it, his introduction to Dolemite came from an old wino named Rico, who frequented a record shop Moore managed in Los Angeles. Rico told foul-mouthed stories about Dolemite, a tough-talking, super-bad brother, whose exploits had customers at the record shop falling down with laughter.

One day Moore recorded Rico telling his stories. Later Moore assumed the role of Dolemite, a character who became the cornerstone of his decades-long career as a raunchy comedian, filmmaker and blues singer.

“What you call dirty words,” he often said, “I call ghetto expression.”

But long before “Dolemite” debuted on theater screens, Moore had found fame -- and fans -- through stand-up routines and a series of sexually explicit comedy albums.

Not only were the album contents raunchy, the album covers featured women and Moore nude and were too racy for display. So store clerks kept the albums under the counter. Without airplay or big-studio promotion, the so-called party records were underground hits.

“I put records in my car and traveled and walked across the U.S. I walked to the ghetto communities and told people to take the record home and let their friends hear it. And before I left the city, my record would be a hit. This is how it started for me,” he told the St. Louis Post Dispatch in 2001.

Although contemporaries such as Foxx and Richard Pryor found success with a broader audience, Moore’s stardom was bounded by the geography of race and class: He was a hit largely in economically disadvantaged African American communities.

According to his website, Moore was born in Fort Smith, Ark., on March 17, 1927.

In his youth Moore worked as a dancer and fortune teller and he entertained while serving in the U.S. Army. But his big break came with the recording of his Dolemite routine:

Dolemite is my name

And rappin and tappin

That’s my game

I’m young and free

And just as bad as I wanna

be.

By the time Dolemite appeared on film, he was the ultimate ghetto hero: a bad dude, profane, skilled at kung-fu, dressed to kill and hell-bent on protecting the community from evil menaces. He was a pimp with a kung-fu-fighting clique of prostitutes and he was known for his sexual prowess.

For all the stereotypical images, Moore bristled at the term blaxploitation.

“When I was a boy and went to the movies, I watched Roy Rogers and Tim Holt and those singing cowboys killing Indians, but they never called those movies ‘Indian exploitation’ -- and I never heard ‘The Godfather’ called ‘I-talian exploitation,’” he told a reporter for the Cleveland Scene in 2002.

Late in life, Moore saw his work win fans far beyond his African American audience. There is a “Dolemite” website and chat room that boasts a cross-cultural collection of young fans. Such interest won him mainstream work in an advertisement for Altoid Mints and a commercial for Levi's jeans.

Though Moore built a career on talking dirty, he was very religious. He took pride in taking his mother to the National Baptist Convention each year and often spoke in church at various functions. He rationalized his role as a performer.

“I wasn’t saying dirty words just to say them,” he told the Miami Herald in 1997. “It was a form of art, sketches in which I developed ghetto characters who cursed. I don’t want to be referred to as a dirty old man, rather a ghetto expressionist.”

6078: Zo long, Zima. Viva Viagra.


Newz in a MultiCultClassics Monologue…

• MillerCoors stopped producing Zima malt liquor beverage on October 10. The probable reason behind the move: Zima zucked.

• Pfizer reported 3Q profits tripled, due primarily because a huge charge depressed the previous year’s results. You should see your doctors for profits lasting more than four hours.

6077: Stereotypical Exhibition.


If you’re in Chicago between now and January 18, 2009, catch the exhibition at Spertus Museum—Twisted Into Recognition: Clichés of Jews and Others. Here’s the official hype:

Twisted Into Recognition: Clichés of Jews and Others explores the ways images and objects that depict stereotypes are seen, perceived, and classified. Stereotypes and clichés are an integral part of our perception, shaping our image of ourselves and others as well as our sense of belonging to a distinct group or nation apart from others. Through their simplification, these characterizations may help us to overcome our fear of the unknown, but at the same time, serve as a breeding ground for racist ideologies.

Twisted Into Recognition is a multimedia exhibition that juxtaposes historical objects, items from material culture, and contemporary art and film to demonstrate the persistence of stereotypes (whether intentional or supposed) and how they have been subverted for commentary today. This exhibition was organized by the Jewish Museum Berlin and the Jewish Museum Vienna.

Twisted Into Recognition is a cornucopia of cultural clichés, presented in a contemporary and provocative style. The exhibition features a series of mini-galleries covering a range of stereotypes.

On the 10th floor of the Spertus Institute of Jewish Studies, the show opens with 49 Jewish Noses by Dennis Kardon, a collection of nasal sculptures hanging upon the gallery wall. Accompanying Kardon’s work are other sculptures by Rudolf Beling, Gerd Bauer and Rudi Sopper.

The next installation spotlights Black Venus and Aunt Jemima, with a filmed performance of Josephine Baker, a related painting by Hassan Musa and an Aunt Jemima syrup dispenser from the Jim Crow Museum at Ferris State University in Big Rapids, Michigan.

From Jesus Christ to Michael Jackson to Harakiri School Girls, the exhibition covers a lot of cultural ground in a variety of media. There’s even a reference to Bill Bernbach’s iconic “You don’t have to be Jewish to love Levy’s real Jewish Rye” advertising campaign. If you can’t experience it all live, try ordering the catalog from Spertus Shop. It’s a $40 hardcover and the text is in German, but the high-quality plates display everything just fine.

6076: Women’s Work.



In the advertising world, businesswomen are either florists or fashion designers.


Monday, October 20, 2008

6075: Marketing y Medios y Adios.


Hispanic Market Weekly confirmed the news from Laura Martinez that Nielsen Media is completely eliminating Marketing y Medios. In roughly four years, Marketing y Medios has gone from monthly publication to monthly insert to weekly email to memory, as the website is also being dismantled. While it’s a dream come true for the Minuteman Project, the rest of us can look forward to quarterly Nielsen revelations like, “Latinos Love Fútbol!” Of course, there will be no reduction in Latino-related coverage spanking rival Arbitron and its controversial PPM. And as always, Nielsen didn’t even wait for the office cleaning lady to sweep up the piñata debris from the company’s Hispanic Heritage Month party before saying adios. If you need an expression to accurately describe this sad scenario, you’ll find plenty in Martinez’s book.

6074: Time To Reinvent The Wheel.




Petra Group sure goes to extremes, from depicting a kid cuddling a bunny to Armageddon and back to a happy, harmonious world. Maybe the ads should have included the children in a fight to the death with the Michelin Man.

6073: Toy Wars.


A Monday MultiCultClassics Monologue…

• Yoda beat Barbie in 3Q. Hasbro reported better-than-expected net income, despite lowered profits, thanks to sales of Star Wars, Playskool and Nerf toys. Meanwhile, Mattel missed Wall Street expectations with weak sales of the iconic Barbie. Wonder if the subprime mortgage crisis adversely affected sales of Barbie Dream Houses.

• A new study showed parents of obese children are more concerned about related bullying than actual obesity. An expert connected with the study said, “Since bullying is known to be a problem for children with increased weight, bullying prevention programs will need to be mindful of obesity as a potential trigger for bullying behavior, and of parents’ concerns surrounding this issue.”

6072: Cherish Or Churlish?


At PepsiCo, we cherish our female employees. Except when quarterly profits drop.

Sunday, October 19, 2008

6071: Mad Mention.


Minorities were invisible but mentioned in the latest episode of AMC series Mad Men. Joan Holloway remarked her doctor fiancé volunteers at a hospital where “he stitches up Negro children.” Paul Kinsey returned from his civil rights escapade in Mississippi and declared, “I think we made a difference—and it was the adventure of a lifetime.” This program is the bore of a lifetime.

6070: Ad Age Add-Ons.


This week, Advertising Age presented two stories worth mentioning.

• Rupal Parekh—who has fast become one of Ad Age’s top writers, BTW—reported Madison Avenue might tap Wall Street for potential talent. “It’s a pretty dramatic and radical move,” said one New York-based headhunter. “While we’re not going to see the stockbrokers and fund managers entering the agency world, at all those major financial-services companies there are key function areas that are very transferable to a lot of industries, including the advertising industry.” Another recruiter remarked, “If they are young and particularly smart, the agencies should hire [financial-services veterans] as account people. … [Wall Street is] a wonderful source for some of the brightest account people because they know how to sell.” Great, the advertising industry could definitely benefit from an influx of top-flight failures. Let’s welcome the refugees from another devastated business arena. And is there any better place to find minority candidates for Madison Avenue’s diversity drive than Wall Street? Whoo hoo!

Also, the headhunters’ comments in Parekh’s piece really demonstrate these morons are completely out of touch with the standard operating procedures at today’s advertising agencies. Even David Ogilvy cautioned, “Think twice before hiring people who have been successful in other fields. I have hired a magazine editor, a lawyer and an economist. None of them developed an interest in advertising.” Wonder how Ogilvy would respond to a Wall Street veteran.

• Matthew Creamer reported Ad Age named Barack Obama as Marketer of the Year. Pretty ironic for an industry that continues to fail to recognize minorities in its own ranks. Yet here we have a Black man showing us how it’s done. Madison Avenue aspires to be on the cutting edge of culture. But we can’t even match the progressive nature of Joe Six-Pack, Joe the Plumber or any other Average Joe out there.

6069: Is That A Footlong In Your Pocket…?


Hey, didn’t this kind of shit lead to Jared’s original troubles?

6068: Endorsement Assortment.


Endorsing the news in a MultiCultClassics Monologue…

• Barack Obama picked up endorsements from The Chicago Tribune, The Chicago Sun-Times, The Los Angeles Times, The Washington Post and The New York Daily News. Gov. Sarah Palin reportedly stopped reading the news about the election because it depressed her. That’s understandable.

• Former Secretary of State Colin Powell endorsed Barack Obama, calling him a “transformational figure.” Powell remarked on NBC’s Meet The Press, “It isn’t easy for me to disappoint Sen. McCain in the way that I have this morning, and I regret that. But I firmly believe that at this point in America’s history, we need a president that will not just continue, even with a new face and with the changes and with some maverick aspects, who will not just continue basically the policies that we have been following in recent years. I think we need a transformational figure. I think we need a president who is a generational change and that’s why I’m supporting Barack Obama, not out of any lack of respect or admiration for Sen. John McCain.” Gov. Sarah Palin will probably stop watching the news about the election too.

• Soul Train creator Don Cornelius was arrested Friday evening on suspicion of felony domestic violence. It wasn’t clear whom Cornelius might have assaulted. But it’s a safe bet Gov. Sarah Palin will try to connect Cornelius to Obama.

6067: Is Bullshit One Word Or Two?


At Lean Cuisine, we believe in doing something good for yourself everyday.

Um, how about hiring a proofreader to tell you every day should be two words?

Saturday, October 18, 2008

6066: Calling Hillary Rodham Clinton.


It’s 2 AM. Do you know where your Pedialyte® is?

Um, no. But call back in an hour and Hillary Clinton will be available to help find it.

6065: Charles A. Harrison, World-Class Designer.


MultiCultClassics has joked about the repeated use of Black inventors as advertising concepts. However, the gentleman spotlighted in the Chicago Sun-Times story below definitely deserves recognition and respect. Read about Charles A. Harrison now.

Impact of an ‘invisible’ man

SCI-TECH SCENE | Black industrial designer’s work will be honored at Smithsonian

By Sandra Guy, Sun-Times Columnist

Who knew that hours of fun with the View Master (you remember, the 1960s-era 3D viewer with the sliding disk of photos) started with Evanston industrial designer and teacher Charles A. Harrison?

Harrison, 76, is responsible for the design of everyday items we take for granted such as lightweight sewing machines and plastic garbage cans with wheels. Indeed, he has created and improved upon 750 products from radios to fondue pots to cordless shavers to hair dryers.

Harrison’s efforts have garnered him the Lifetime Achievement Award from the Smithsonian’s Cooper-Hewitt, National Design Museum, which hailed him as improving “the quality of life for millions of Americans through the extraordinary breadth and innovation of his product designs.” He will be honored at the Cooper-Hewitt in New York on Oct. 23.

“As much as anyone, [Harrison] is responsible for the look of the consumer revolution,” said Tim Brown, CEO of Ideo, a Palo Alto, Calif.-based design firm, and chairman of the awards jury.

“It’s remarkable that one person could have had that much of an impact, somewhat invisibly. This is someone we haven’t heard of, and we should be celebrating his career. … He ought to be a great role model.”

Ph.D.s at post office

Harrison, who drafted maps of war targets while serving in the Korean War, remembers being refused a job in the late 1950s because of his race, even though he had just graduated second in his class from the School of the Art Institute of Chicago.

“There were no equal opportunity programs, and [companies] weren’t hiring African Americans in any jobs above labor,” he said. “There were more Ph.D.s in the post office in those days than you can imagine.”

Harrison finally got work in 1956 as a free-lance designer for Sears, Roebuck. Just as Sears’ free-lance budget was running out, he was hired as a furniture designer at the American Furniture Mart working for one of his professors, the celebrated Austrian designer Henry Glass.

Harrison worked stints at two small design companies before he got a call from Sears to come back as a manager. In 1961, he became the first African American to hold an executive job at Sears’ headquarters. Harrison stayed for 32 years and retired in 1993.

Technology played a big role in Harrison’s work, which dovetailed with the consumer revolution.

New manufacturing processes allowed industrial designers to add aesthetic appeal to everyday items, and people who lived through the Great Depression were hungry to improve their lives.

“We started looking at human interaction with a product. Was the product confusing? Were the knobs in a convenient spot? Were the controls easy to handle or easy to read?” Harrison said.

Suddenly, the washing machine was no longer a monstrosity hidden under the porch, and furniture evolved from wood into steel, metal, plastic and particle board, while sewing machines previously made of cast iron became lighter with plastic and electronic parts.

“I describe design as a three-sided discipline of art, science and business,” said Harrison, who teaches industrial and product design at Columbia College and the School of the Art Institute of Chicago. “Art was a much longer side of that triangle in the beginning. It’s an equilateral triangle today.”

Plastic garbage can

Harrison got the chance to upgrade the View Master in 1958 when he was working at Robert Podall Associates at Wacker and Michigan.

Harrison redesigned the View Master so that it could be made by injection molding, which made it lighter, and gave it its bright color.

“We got the cost down and made it priced low enough to let children play with it,” he said.

The plastic garbage can started with a Sears scientist who came to Harrison with the idea of making the can out of polyethylene polymer rather than metal.

After a Sears buyer OKd the project, Harrison went to work.

“We were the first to blow-mold a product that large,” he said. The trash can’s improvements included hand grips and a sloped lid so that water and snow could run off.

Harrison said Sears’ designers tested the new garbage can’s durability by throwing it out of the lab’s fourth-floor window onto a parking lot.

“A big roar went up with applause and cheers when the trash can bounced,” he said. “We had a can that wouldn’t rust, wouldn’t dent, and had a memory -- the lid would come back if it was run over.”

Sears designed the garbage cans so they could be stacked up, and then wheels could be attached.

Harrison quickly puts a worldly spin on the seemingly mundane.

“In [designers’] training, our charge is to improve things,” he said. “You ask, ‘Now what can we contribute to mankind, to society, that makes people’s lives better, that makes them smile?’”

6064: Taking Care Of Personal Business.


Ringing in the news with a MultiCultClassics Monologue…

• Fred Goldman is seeking to nab O.J. Simpson’s Hall of Fame ring, as a Santa Monica judge ruled Simpson is prohibited from trying to sell it or give it away. Goldman continues his attempts to collect on the multimillion-dollar wrongful death judgment. Note to Goldman: don’t think about securing the ring while accompanied by buddies packing firearms.

• Russell Simmons joined mortgage consultants and entertainment artists at the Hip-Hop Summit at Clark Atlanta University to offer money advice. “There are opportunities out there, but people just don’t know about it,” said Simmons, insisting now is the best time to buy a home. “With financial stability, it’s a great time to buy when it’s low. It’ll pick back up in the long run.” Wonder if any of the rappers present succeeded in coming up with rhymes for subprime mortgage crisis.

• Mervyns is the latest retailer to fail, announcing plans to close all 149 stores. “We are disappointed with this outcome but the company’s declining liquidity position and the extremely challenging retail environment, together with the fact that we have exhausted all other possibilities, requires that we take this action,” said the chief executive of Mervyns. “We are confident that the deep discounts available through going out of business sales will drive significant traffic in our stores.” Maybe they could create cross-promotional efforts with Linens ‘n Things.

6063: Levi Stubbs, 1936-2008.


From The New York Times…

Levi Stubbs, 72, Powerful Voice for Four Tops, Dies

By Micheline Maynard

DETROIT — Levi Stubbs, the gravelly-voiced, imploring lead singer of the Motown group the Four Tops, who stood out in 1960s pop classics like “Reach Out, I’ll Be There,” and “Bernadette,” died on Friday at his home here. He was 72.

His death was confirmed by the office of the Wayne County Medical Examiner. No cause was given. Mr. Stubbs had had a series of illnesses, including a stroke and cancer, that forced him to stop performing in 2000, although he briefly participated in the Four Tops’ 50th-anniversary concert in 2004, which was broadcast on public television.

Formed while its original members were in high school, the Four Tops were one of the most successful groups of the 20th century. They had more than 40 hits on the Billboard pop charts, including their first No. 1 single, “I Can’t Help Myself (Sugar Pie, Honey Bunch)” in 1965.

Hugely popular abroad as well as in the United States, the group became a linchpin of Motown Records, the Detroit label started by Berry Gordy Jr., and was second only to the Temptations, with whom it was often compared, in popularity among its male artists. In 1990 the Four Tops were inducted into the Rock and Roll Hall of Fame.

Unlike the Temptations, whose members regularly changed, the Tops exhibited extraordinary loyalty, with the original four remaining together for more than 40 years. In fact, they began their singing career almost a decade before joining Motown in 1963.

In 1953 Mr. Stubbs, a student at Pershing High School in Detroit, and his friend Abdul Fakir, known as Duke, attended a birthday party at which they met two other founding members of the group, Renaldo Benson, known as Obie and Lawrence Payton, who were students at Northern High School.

(Mr. Fakir, who continues to perform with the Tops’ current lineup, is now the last surviving member.)

Originally calling themselves the Four Aims, they were rechristened the Four Tops in 1954 and signed with Chess Records, the Chicago rhythm and blues label, in 1956.

It was clear from the beginning that Mr. Stubbs, with his booming, rough-edged baritone, would be the lead singer, Mr. Fakir said in a 2004 interview. Yet many of his songs were written in a tenor range that pushed his voice higher and made it sound urgent and pleading.

Mr. Stubbs and the group did not plan a pop career, but began as jazz singers. Leaving Detroit in the mid-1950s, they headed for New York, bouncing around the nightclub circuit.

The four singers shared a studio apartment and rotated three daytime suits among them; whoever had the more important appointment got first pick, Mr. Fakir recalled.

The Tops added choreography to their act, but were advised to drop it when they toured with the jazz balladeer Billy Eckstine, who told them to master their singing. In 1963 Mr. Stubbs and the other Tops appeared on the “Tonight” show, then hosted by Jack Paar, singing a jazz arrangement of “In the Still of the Night.”

Mr. Gordy, who saw their performance, told his staff to sign them up, and assigned the songwriting team of Brian Holland, Lamont Dozier and Eddie Holland to shape their sound and deliver them a hit song.

It took a year before the group recorded “Baby, I Need Your Loving,” followed by their first No. 1 hits, “I Can’t Help Myself” in 1965 and “Reach Out” in 1966.

“We didn’t know what bag to put them in,” Mr. Dozier said in 2004. The three songwriters concluded that Mr. Stubbs’s booming voice should be most prominent, backed by the Tops’ harmonies; layered with vocals by a female group, the Andantes; and supported by the Motown studio band known as the Funk Brothers.

The combination worked.

“Stubbs’s bold, dramatic readings of some of Holland-Dozier-Holland’s choicest material set a high standard for contemporary soul in the mid-’60s,” the Rock and Roll Hall of Fame said when the Tops were inducted.

Snappily dressed, even offstage, the Tops toured extensively throughout the United States and around the world, recording more hits like “It’s the Same Old Song” and “Standing in the Shadows of Love.”

In 1971 the group joined the Supremes to record a cover version of the Ike and Tina Turner song “River Deep — Mountain High.” But by then, relations with Motown were strained, and the group left the label after Mr. Berry moved it to Los Angeles.

The Tops continued to record during the 1970s and ’80s, often touring with the Temptations. Their biggest post-Motown hit was “Ain’t No Woman Like the One I’ve Got,” in 1973.

Levi Stubbles was born in Detroit on June 6, 1936, a cousin of the soul singer Jackie Wilson. His younger brother, Joe, sang with the Falcons and the Contours, two rhythm and blues groups.

Mr. Stubbs is survived by his wife of 48 years, Clineice; five children, Deborah, Beverly, Raymond, Kelly and Levi Jr.; and 11 grandchildren.

Mr. Stubbs took on a side project to become the voice of a man-eating plant, Audrey II, in the 1986 musical film “Little Shop of Horrors,” and also was the voice of Mother Brain, an evil character on the cartoon show “Captain N: The Game Master,” from 1989 to 1991.

By 1995, Mr. Stubbs’s health had begun to fail, forcing him to curtail his performances. Mr. Payton died in 1997, and Mr. Benson in 2005. Mr. Fakir has continued singing with Mr. Payton’s son Roquel; a former Temptation, Theo Peoples; and Ronnie McNair, a veteran Motown singer.

Before his death, Mr. Benson said in an interview that he was saddened by performing without Mr. Stubbs and Mr. Payton.

“It’s like having one body with two limbs missing,” he said.

6062: A Legacy Of Lameness.


These ads have been around for a while, and even appeared on this blog via past posts. But given the current bank fiascos, it seemed appropriate to take another look. Both Black-targeted messages make reference to building a legacy. Looks like C. David Moody may have to rethink his idea on the topic.

Friday, October 17, 2008

6061: Overreaction Of The Week.


Let’s see. The foreigner is stealing trade secrets. The White man is addicted to porn. And the woman is a shopaholic. Maybe the advertiser’s name should be changed to Stereotypes 360. It’s the perfect gift for all the paranoid, profiling employers on your list.

6060: Revisiting Hate-Crimes Law.


From The Chicago Sun-Times…

Expand hate-crimes law to cover transgender people

By Rick Garcia

Ten years ago this month, America felt the shock of the brutal murder of Wyoming student Matthew Shepard. He was tragically beaten to death because he was gay. I remember how frightening it was for gay people who didn’t live in places like San Francisco’s Castro District, Chicago’s Lake View or New York’s Village. Gay people in Illinois saw Shepard’s murder and wondered just how different Illinois and Wyoming were.

Gay and transgender people who live in Albion or Arcola, Red Bud or Roodhouse, Cave in the Rock or Carlinville and yes, even those who live in Chicago’s West, Northwest and South sides feared that what happened to a young gay man in Laramie, Wyoming, could happen to them right here in Illinois.

In the decade since Shepard’s death, we have seen more people killed simply because of who they were as persons -- they were gay, lesbian or did not fit traditional gender stereotypes.

This February, a 15-year-old boy in Oxnard, Calif., Larry King, told some of his classmates that he had a Valentine’s Day crush: another boy in their class. Less than 24 hours later, the boy Larry had a crush on had found out about the crush, brought a gun to school, and shot Larry in the back of the head because he was gay.

This summer, 18-year-old Angie Zapata went out on a date with a man in her Colorado hometown. Her date ended up beating her to death with a fire extinguisher, just because she was a transgender woman. And Illinois is not exempt.

As the public policy director for Equality Illinois, the statewide organization for lesbian, gay, bisexual and transgender people, I’ve seen these hate crimes and have been fighting on the front lines against these hate crimes.

Illinois does have one of the strongest hate crime statutes in the country, and we are proud of that, but more needs to be done.

Illinois’ Legislature included sexual orientation in our state’s hate crimes law, but not gender identity. Some of the most brutal and vicious attacks here have been against transgender individuals -- those who may not fit traditional gender stereotypes.

There’s overwhelming public support for gay and transgender-inclusive hate crimes laws, as shown by Gallup polling. Unfortunately, as shown by the news, gay and transgender folks here in Illinois and across the country are too often the victim of brutal hate crimes.

As we sit here 10 years after Shepard’s murder, we must do what we can to honor his legacy, to do all we can to ensure that a tragedy like this does not happen again, and never happens in our state.

We need comprehensive federal hate crimes legislation. Sen. John McCain must drop his opposition to such legislation, and Sen. Barack Obama should reaffirm his commitment to passing and implementing strong federal hate crimes legislation. And our Illinois hate crimes law must be amended to include gender identity.

We have a moral obligation to send a strong message that violence directed against anyone simply because of who they are or what they believe is never acceptable and the full weight of our law will enforce that message.

6059: Volunteer Work Involves Leaving Work.


Volunteering the news in a MultiCultClassics Monologue…

• United Airlines reported 2,100 employees voluntarily left their jobs as the airline continues to cut costs. No figures on the number of customers who voluntarily dumped United.

• Candymaker Hershey reported 3Q profits doubled, and the company is optimistic as Halloween and the holidays approach. Wonder if the results will positively affect the profits of dentists.

• IBM reported a 20 percent jump in 3Q profits. Guess PCs did pretty well versus Macs after all.

6058: Marketing y Medios y Menudo.


Laura Martinez reveals that Nielsen Media has killed Marketing y Medios. Where have we heard that before? No, wait, it was before that. Seems like there’s been more versions of Marketing y Medios than Menudo.

6057: All Stock Photo Blacks Look Alike.


The folks positioned as John McCain’s pals are now helping Blacks lose weight.

Thursday, October 16, 2008

6056: FYI, PPM.


From Adweek.com…

FCC Unsure About Arbitron PPM Action

By Jeffrey Yorke, Radio and Records

NEW YORK Federal Communications Commission chairman Kevin Martin said Wednesday during a hastily-called press conference he isn’t sure the FCC has the “legal authority” to investigate Arbitron’s portable people meter radio ratings service.

The PPM Coalition filed a petition with the FCC to investigate Arbitron’s data collection method’s with the new electronic technology, and attorneys generals in New York and New Jersey have filed suit against Arbitron, which has filed suits against both attorneys general. “We are considering what we should end up doing,” added Martin.

But the PPM issue was clearly not at the top of Martin’s concerns Wednesday. He was clearly agitated with his four commissioner colleagues who on Monday told him they were not prepared to vote on his long-pushed-for plan to force cable companies to also carry some 500 low power television stations throughout the nation. The topic was withdrawn from the FCC’s open monthly meeting agenda on Tuesday and will not be addressed at Wednesday’s FCC meeting being held in Nashville. The late notice withdrawal has been doubly embarrassing for Martin because it has left a handful of powerful cable executives stranded in Nashville, expecting their topic to be discussed.

Martin, whose term as FCC chairman will likely end Jan. 20 when he is expected to tender his resignation to make way for the new president’s choice of chairman, was nearly yelling when he told reporters that he is “very upset that the other four commissioners had months to consider” his proposal. When asked by reporters during the hour-long discussion about the cable executives, some of whom had flown from the West Coast just for the meeting, being stranded in Nashville, Martin shouted, “I am frustrated for them as well.”

The FCC’s open monthly meeting began at 10:30 a.m. and was held in the Monroe Carrell Jr. Children’s Hospital on the campus of Vanderbilt University in Nashville. The meeting was part of the university’s Pediatric Obesity Conference. Childhood obesity and the impact and role media serve in the area of children’s health is one of commissioner Deborah Taylor Tate’s key subjects.

6055: Investors + Graffiti = Messed Up.


Um, somebody tell this advertiser it will be difficult to convince clients that you have the formula for successful corporate communications when your own communications suck.

6054: Highlights And Lowlights.


Unnatural losses in a MultiCultClassics Monologue…

• A Black woman in New York is suing former employer Abercrombie & Fitch, claiming a White supervisor who allegedly took offense to her blond highlights ultimately fired her. The charges state the supervisor demanded the woman remove the highlights. When the woman asked if she could go totally blond instead, the supervisor said, “You can’t have blond hair. It is not natural.” Um, is anything natural in a typical A&B store?

• Southwest Airlines reported 3Q losses at $120 million, its first loss in 17 years. American Airlines lost $360 million in 3Q. They’re probably handing out barf bags during shareholders meetings.

• Citigroup posted its 4th straight quarterly loss—$2.8 billion in 3Q—bringing its total losses to $20 billion in a year. And yet they still had enough loot to make a failed bid for Wachovia?

6053: High Fructose Bullshit.



This campaign sucks on so many levels. For messages allegedly coming from a food organization, the advertisements sure look like the stuff of pharmaceutical companies. Shouldn’t there be accompanying pages filled with legal disclaimers? The second ad literally blames consumers for being “fat.” And what’s with the cropped figures? It kinda makes you wonder what’s being hidden in the lower half.

Wednesday, October 15, 2008

6052: Blog Action Day 2008—Mad Ave Poverty.


Blog Action Day is focused on poverty as this year’s topic.

Madison Avenue suffers from poverty when it comes to minority representation. Some call it a “Dearth of Diversity.” Some view it as segregation, exclusivity and institutionalized racism. Technically, the divisiveness goes beyond race to include gender, lifestyle, age, religion and more. The advertising industry features as many cultural silos as professional silos.

So how does it relate to poverty?

For the sake of simplicity in this post, let’s start by lumping all adpeople into two groups: White Ruling Majority and Others.

Others are typically paid significantly less. Whether it’s based on salaries or the budgetary resources received from clients, Others can expect to face poverty-like conditions compared to the White Ruling Majority.

Others are typically viewed as being less. That is, they rarely see the respect and even common courtesy routinely exhibited to the White Ruling Majority. In this sense, Others are like the homeless or destitute fringe, treated as outsiders and Third-World citizens.

The excuses and explanations offered for the minimal diversity are piss-poor. Hell, the official statements have been regurgitated with little revision since the 1930s at least. The industry claiming to be creative consistently comes up empty when trying to script fresh responses.

The attempted solutions are equally repetitive and ultimately impotent. Albert Einstein defined insanity as “doing the same thing over and over again and expecting different results.” Ad executives are no Albert Einsteins, for sure, but the propensity for acting insane with diversity is disturbing.

Ironically, the White Ruling Majority usually tries to fix things by throwing money. However, the donations are rarely charitable enough to generate social or professional profit. And in times of recession, the insufficient funding quietly vanishes.

To be clear, the final answers demand serious effort from the White Ruling Majority and Others. Yet it’s frustrating and outrageous to witness the perpetual lack of progress.

It’s not as if anyone’s being asked to end global poverty.

6051: Teaching By Bad Example.


In the ad above, shouldn’t the teacher be wearing safety goggles too? In the ad below, you’d need special glasses to figure out what the class is even doing.

6050: FYI 3Q 411.


Profiting with a MultiCultClassics Monologue…

• Coca-Cola reported a 14 percent increase in 3Q profits. While U.S. sales were weak, the overall profit boost came from emerging markets. Maybe the U.S. should trade Coke for oil.

• Delta Airlines reported 3Q losses at $50 million. That’s probably about $1 for every piece of luggage the airline lost.

• Wells Fargo 3Q profits dropped 25 percent. It’s pretty crazy when your profits drop so dramatically, but you’re still able to find $14.4 billion to buy another bank.

6049: A New Tradition Interrupted.


Um, maybe Great-Grandma knew what she was doing after all.

Tuesday, October 14, 2008

6048: Got No Beef.


Falling and failing in a MultiCultclassics Monologue…

• Anticipated increases in food costs have restaurants planning to change menus and raise prices. Hardee’s and Carl’s Jr. actually halted offering Double Cheeseburgers via a 2 for $3 promotion, swapping them for Jumbo Chili Dogs and Hot Ham ‘N’ Cheese sandwiches to keep from selling beef at a cheap price. Wendy’s ought to bring back its “Where’s The Beef?” campaign.

• PepsiCo 3Q profits fell 10 percent, prompting the company to announce plans to cut 3,300 jobs. The PepsiCo Chief Executive said, “While we can’t control the macro economic situation, we can enhance PepsiCo’s operating agility to respond to the changing environment.” Guess PepsiCo can’t control its vague corporate-speak either.

• Milwaukee reported the second highest rate of joblessness for Black men, and the country’s biggest employment gap between Black and White men. Guess that’s one more area Republican Presidential Candidate John McCain can concede.

6047: Frosted Flakiness.


Give your kids sugary breakfast cereal and video games. Mom and Dad, you rock!

Monday, October 13, 2008

6046: Straight Hate On Mad Men.


Cultural hijinks continue on AMC series Mad Men.

The staff at Sterling Cooper discussed Paul Kinsey’s Mississippi trip, with folks speculating the happenings would “be another Little Rock.” Later, the group watched a newscast on civil rights events.

A Black bartender served drinks at the L.A. hotel Don Draper and Pete Campbell were staying at.

And one of the young turk creatives announced he was a homosexual, stunning a roomful of coworkers. The resulting comments ranged from shock to outrage, including plenty of mean-spirited slurs (and awkward silence from Salvatore Romano).

So why do the allegedly historically accurate characters speak about Blacks with nothing but politeness and reverence, yet rip gays with ignorance and open hostility?

Perhaps Sterling Cooper will inevitably be acquired by Omnicom.

6045: Reservations For Maverick Pit Bulls.


Looks like Sarah Palin’s campaigning on the road…

Sunday, October 12, 2008

6044: Salary Non-Negotiable—And Non-Existent.


This actual job listing seeks a partner to start an advertising agency. The person behind the message claims to be creative, although the ad lacks, um, creativity. But don’t worry—the potential co-owner has a Mac. However, there’s zero mention of any clients to bill. And the current compensation is no pay. Oddly enough, the proposition is still more appealing than working for some established shops.

LOOKING FOR A PARTNER TO START AN AD AGENCY

I’m looking for a partner who is serious in starting an ad agency. I’m creative and have the Mac computer. Let me know what you have to offer. Serious replies only.

Location: S. Chicagoland
Compensation: no pay

6043: Classifieds Comedy Classics.


Looks like an editor’s having some fun, placing Mr. Air Guitar next to a guitar ad.

Saturday, October 11, 2008

6042: Banks, Business and Books.


The bad business section in a MultiCultClassics Monologue…

• Now the government will buy an ownership stake in various American banks in response to the current economic crisis. Um, let’s hope officials steer clear of Wachovia. It’s just another reason for advertising agencies to avoid accounts for banks. At this point, you don’t even want to deal with Tyra Banks.

• News sources reported General Motors and Chrysler have held merger talks. If a deal is consummated, car buyers will have one less automaker to ignore.

• Mickey D’s restaurants in Venezuela were shut down for 48 hours by the government after “inconsistencies” were discovered in sales and purchasing records. In addition to the regular junk food fare, was the fast feeder also cooking the books?

6041: Oodles Of Hype.


Campbell’s makes Chicken Noodle soup with fresh noodles. But how long do the fresh noodles soak on store shelves?

Friday, October 10, 2008

6040: Limited Interest.


Breaking the bank in a MultiCultClassics Monologue…

• Well, Wells Fargo will acquire Wachovia, although Citigroup plans to sue for $60 billion. Um, Citigroup had intended to buy Wachovia for $2.1 billion. Talk about serious interest charges. It’s another reason to avoid Citigroup credit cards.

• Conservative nutcase organization American Family Association ended its boycott of Mickey D’s after a company executive resigned from a gay and lesbian business association. Yeah, that boycott was really hurting the fast feeder. The AFA probably just wanted to get in on the latest Monopoly Game action.

• O.J. Simpson wants a new trial. If denied, he plans to show up and demand an appeal with a few armed pals.

6039: Non-consensual Contextual Advertising.


The New York Post posted a story declaring Sprint executives are the most overpaid in corporate America—right next to an ad for an overpriced Sprint phone. You’d think this douchebag would use some of his excess loot for acting lessons.

6038: How To Get A Blueberry Muffin Top.


It’s not enough to frost whole grain fiber with sugar, but now Kellogg’s bakes in blueberry muffin flavor too. What’s next? Stuffing it with chocolate pudding and lathering it in Cheez Whiz?

Thursday, October 09, 2008

6037: Will Arbitron Be Rated In Court?


From The New York Times…

Cuomo to Sue Radio Ratings Company, Claiming Minorities Are Underrepresented

By Brian Stelter

As area radio stations received their first audience ratings generated through new measuring devices on Monday, the New York attorney general’s office warned broadcasters and advertisers not to rely on the numbers.

The office of the attorney general, Andrew M. Cuomo, said it planned to file a lawsuit this week against Arbitron, the company that compiles the data, because of concerns that minority listeners were not being adequately represented.

Mr. Cuomo’s office said it believed that the new ratings system, which relies on hand-held devices called portable people meters, did not adequately account for young African-Americans and Hispanics, people who do not speak English, and cellphone-only households.

Recruiting and retaining enough respondents from these demographic groups has proved difficult for Arbitron, leading some stations that cater to urban and ethnic audiences to claim that they are not being sufficiently counted.

Arbitron says that they are, and that the company will continue to improve in this area.

During testing periods for the people meters over the last year, the ratings for some minority broadcasters dropped noticeably, prompting concerns about the validity of the devices. Mr. Cuomo’s office began an investigation last month and intended to file a lawsuit against Arbitron by midweek.

For decades, Arbitron measured radio audiences by distributing diaries to listeners and relying on a representative sample of what stations they tuned in to each month. Arbitron has argued that the diary method was subject to errors of memory.

The people meters, in contrast, are carried by members of the ratings panel and automatically record radio signals. With people meters, the total audience for radio grows, because participants tend to listen to more radio than they remember in a given month, but the average audience for each station shrinks, because people switch stations more than they realize.

A coalition of minority radio broadcasters has claimed that the lower ratings recorded by the portable people meters would “disenfranchise minority communities and have a devastating impact on small businesses.”

The urban contemporary station WBLS, for example, was ranked No. 4 in diary-based ratings in the spring, but dropped to No. 11 in September’s people meter ratings. The Spanish-language station WCAA was ranked No. 5 in the spring, and No. 20 in September.

Arbitron denies the disenfranchisement charge, saying that some minority stations have received strong ratings through people meters. They say “The Steve Harvey Show” on WBLS tied for first place in September with the news station WINS among listeners ages 25 to 54.

Mr. Cuomo informed Arbitron last week of his intent to sue. On Monday, Arbitron released the people meter ratings for September, two days ahead of schedule, and requested a restraining order to prevent Mr. Cuomo from halting the publication of the ratings. The motion was denied.

Arbitron would not comment about the timing of the release of the ratings, which affected stations in New York City, Long Island and three New Jersey counties, as well as stations in Los Angeles, San Francisco, Chicago and smaller markets.

In a statement on Monday, Alex Detrick, a spokesman for Mr. Cuomo, cautioned stations and their advertisers against “using these prematurely released ratings as we believe they are flawed and will be the subject of ongoing litigation.”

6036: Come For The Food, Stay For The Tae.


This seems like an odd way to sell Seoul tourism. Although maybe they could do a Billy Blanks tae-in.

6035: Waffle Wigwam.


Tori’s touching tribute to Native Americans…?

Wednesday, October 08, 2008

6034: The Pitfalls Of Playing It Safe.


Hot news in a MultiCultClassics Monologue…

• Starbucks is in hot water with environmentalists over the chain’s practice of keeping a tap running all day long—wasting 6 million gallons of water per day, according to the critics. Starbucks apparently does it to prevent germ buildup on utensils, and released a statement saying, “We recognize that the … amount of water that is used by the system is an issue that needs immediate attention. Starbucks’ challenge is to balance water conservation with the need for customer safety.” Sounds like Grande bullshit.

• Volvo cars aren’t so safe after all, at least for employees. The carmaker is cutting 3,000 jobs, mostly in Sweden. Remember the recent tagline, “Who would you give a Volvo to?” Well, there are about 3,000 folks who you wouldn’t want to give one to.

• Linens ‘n Things officially asked a Delaware judge for permission to proceed liquidating its stores, realizing they won’t survive through the holidays. Ironically, this means they’ll be holding some serious holiday sales.

6033: Mac Attacks.


A tasty alternative to macaroni and cheese—with two full servings of veggies—probably doesn’t concern Kraft at all.

Tuesday, October 07, 2008

6032: Not Playing With A Full Deck.


The tarot card representing the creatives responsible for this ad: The Fool.

6031: Corporate Love Connections.


Rocky relationships in a MultiCultClassics Monologue…

• Wachovia, Wells Fargo and Citigroup agreed to calm down and not pursue legal action yet. At least until noon on Wednesday. Which gives Ogilvy & Mather employees an extra day to update their résumés.

• Bank of America reported 3Q profits dropped 68 percent. Maybe they’ll soon join Wachovia, Wells Fargo and Citigroup as a foursome.

• Mars and Wrigley consummated a $23 billion marriage. The wedding buffet featured lots of Doublemint gum and Snickers bars. Wonder which ad agencies will be left holding the bouquet in this hookup.

6030: Nissan Multicultural Review Ignites Fuse.


The ever-provocative Cliff Franklin of FUSE Advertising posted a comment for Rochelle Newman-Carrasco’s perspective on the Nissan Multicultural Review. Here it is:

Great post. I can speak directly to how the agencies feel being bamboozled into a fight that was fixed. My agency was the remaining finalist against True back in 2002. There is no question that we “won” the business based on credentials and creative idea per the executives at that time at Nissan. But the decision was made based on previous relationships and “seamless” integration with TBWA.

It was a gut punch to the agency, but also a reality check that politics plays as much of a role in these agency reviews as anything else. It was the ultimate insult to lose to an agency that was a startup and had no client base (although the executives were very talented individuals and I mean no disrespect to them). And never forget that the so-called general market agency always is looming in the background with influence.

From that point on, we have declined most of the agency reviews that we have been invited to participate in. I refuse to put my staff through months of grueling strategy work for a potential client, spending thousands of dollars on research and creative, only to be played like a sucker.

I laughed when I received the questionnaire from the Chevy review and Nationwide review. We no longer give away ideas for free. When I received word of this latest Nissan review, my reaction was “trick me once, shame on you…trick me twice, shame on me.”

African American agencies still have not figured out that we had better have a collective voice in this industry or we will continued to get played like $2 whores. And it is amazing that most do not want to unify until they get slapped upside the head. We couldn’t even unify on a press release that was developed to challenge the moves by General Motors months ago. It was shameful.

In the words of Malcolm, the chickens have come home to roost. And they will continue to come home and roost until we have some backbone and standup as a unified force.

Clifford Franklin | St. Louis, MO

6029: Almost Zero Difference.


Take a close look at the comparison chart. Pitting pizza-like bagels against pizza-like rolls makes you realize you’re probably better off simply serving your kids real pizza.

6028: If Our Blog Were Positive And Professional…


…this is what it might look like. Came across Think Multicultural recently, despite the fact that it’s been around since April 2007. Check it out. Here’s the self-hype:

About Think Multicultural

The Think Multicultural blog was created to discuss issues involving and related to multicultural marketing and advertising. We believe the growth of multicultural marketing and advertising is not only a powerful economic force in modern America, but also a powerful social force that is changing all of our lives for the better.

We focus on any issues related to multicultural marketing and advertising and the challenges and opportunities associated with communicating with this rapidly growing audience. Our aim is not to be a comprehensive source of news, but rather an occasional source of news and a constant source of opinion in the world of multicultural marketing.

This blog is written by several individuals who are professionals in the multicultural marketing and advertising industry. The views expressed on the Think Multicultural blog are the opinions of the individual authors and do not represent the views of any company, group or organization.

Monday, October 06, 2008

6027: A Few More Reasons To Hate Mondays.


Cutting remarks in a MultiCultClassics Monologue…

• Kraft was slated to announce major job cuts on Monday. As if employees needed another reason to hate Mondays.

• eBay announced plans to cut 1,000 employees, or 10 percent of its workforce. Their company name tags and office supplies will go on auction soon.

• Wells Fargo and Citigroup continued to battle through the weekend over the opportunity to buy Wachovia, with neither side giving in. Meanwhile Ogilvy & Mather employees are probably withdrawing any savings from all three banks.

6026: Playing The Percentages.


OK, Kraft, if you say we can feel 100% good about serving 2% Milk Singles, how do the percentages play out for regular Singles or Cheez Whiz?


6025: More On Nissan’s Multicultural Review.


At AdAge.com’s The Big Tent, Rochelle Newman-Carrasco shares her thoughts on the controversial Nissan Multicultural Review. Newman-Carrasco has 28 years of experience in U.S. Hispanic marketing, and she’s currently Chief Branding and Insights Strategist for Alternative and Innovative Marketing in Los Angeles, so the woman has serious cred on the subject matter—and it shows in her perspective. Go read it.

One excerpt from Newman-Carrasco’s post warrants special consideration:

[Victorious agency Dieste Harmel & Partners] deserves to celebrate. Who knows? The Omnicom restructuring may even mean creating some real wealth and real traction for an Asian, Latino or African-American business person to own a piece of Madison Avenue in some meaningful way. [Hispanic Nissan incumbent agency The Vidal Partnership] deserves to wince, but they have had an incredibly successful track record when it comes to new-business wins, so they will look forward, not backward. The independent agencies deserve to be pissed off, knowing there’s nothing they can do but count their losses and be even more wary the next time around. Sadly, I’ve already heard rumblings that pit Hispanic agencies against African-American agencies, with comments that question a Hispanic agency taking the lead agency role in a “multicultural” context and further criticism of the budget allocation that skews heavily Hispanic. Must we really go there too?

Um, yes, we must really go there too—although perhaps not for the reasons Newman-Carrasco doesn’t want to go there.

Like Newman-Carrasco, MultiCultClassics isn’t privy to the specifics and behind-closed-doors decisions in the Nissan affair. As always, the following disjointed ramblings are merely hunches and opinions.

Our industry has certainly created a mess with the way minorities have been professionally categorized, particularly in regards to certified minority ownership. Is Dieste—which is majority-owned by Omnicom—really “less Hispanic” than shops holding a 51 percent share of the minority ownership pie? Of course not. Most owner deals seem to bend the rules to varying degrees and percentage points. Hey, advertising executives have never hesitated blurring the letter of the law and the spirit of the law in just about everything. On the other hand, when an agency does relinquish its minority-ownership status, the principals are completely aware of the implications and consequences. So it’s disturbing to witness Omnicom’s slick maneuvering.

Once again, Omnicom is the big winner. The holding company profited from its relationship with The True Agency in 2002, when the shop nabbed the Black portion of the Nissan account. Six years later, Omnicom drives away with the entire minority booty, while True is left choking on exhaust fumes.

The legitimate minority-owned shops were screwed. And the independent minority shops were absolutely screwed. You have to wonder if failing to hook up with a holding company will ultimately prohibit minority shops from servicing major clients.

Have minority agencies ever been more powerless? Advertisers bundling the minorities is insulting. Why not throw in GLBT and Native Americans too? It’s not common practice to combine direct marketing, public relations, digital and event marketing. Yet Nissan and Omnicom have no problem instructing the colored folks to form a single village and P&L.

General Motors pulled equally strange moves with its recent shift of multicultural accounts. In the GM case, the automaker opted to nix the Asian agency, and may have handed Black assignments to White agencies. But at least the remaining minority shops were not required to meld.

If civil wars erupt between Black and Hispanic partners in this mandated coalition, well, can you blame them? Why should unique agencies with distinct objectives grin after being ordered to coexist? It’s no secret minority marketing receives insufficient funding already. And it’s no secret that Hispanic marketing is growing—they deserve greater piles of money. Who will distribute the minimal budgetary allocations? Let’s hope Nissan does the right thing and boosts the Hispanic budget versus robbing one minority to underpay another. Regardless, you can bet none of this will adversely affect the White coffers.

Newman-Carrasco concluded her piece with Jimmy Carter’s quote, “Life is not fair.” Minorities in the advertising industry—and minorities in general—are too familiar with the statement. These dramas surely don’t enhance recruitment initiatives. Given the increased attention to diversity, you’d think the ruling majority would display a modicum of sensitivity versus launching actions that border on professional apartheid.

Why compound the unfairness in life?

Sunday, October 05, 2008

6024: Should AMC’s Mad Men Move To BET?


Mad Men is suddenly displaying more complimentary depictions of Blacks than a Tyler Perry flick.

Sheila—copywriter Paul Kinsey’s Black girlfriend—showed up at Sterling Cooper. In addition to providing an opportunity for staffers to stare when the two kissed, her presence allowed for historical references. Sheila and Paul had planned a trip to Mississippi for a voter registration drive, with Paul commenting about marching and getting shot. Paul initially backed out to attend a convention in California instead. This led to a lovers’ spat that continued in the elevator, creating a visual-cultural juxtaposition between the interracial couple and Hollis, the Black elevator attendant. Kinsey even insisted that Hollis refer to him as Paul versus Mr. Kinsey. Later in the episode, Sheila and Paul rode a bus with other Black and White activists.

Betty and Don traveled to her parents’ home. Betty’s folks also have a Black housekeeper, who also has a very warm and loving relationship with Betty and Don. Why, Betty literally cried on the wise old woman’s shoulder.

Carla made a brief appearance too, establishing her caring role in the Draper household.

In short, it was another instance where Blacks were the most positive and respected characters in the program. Whatever happened to Mad Men’s obsession with accuracy?

6023: Updated Bank Statement.


A judge blocked Wells Fargo from buying Wachovia Bank for $14.8 billion, as Citigroup continued to argue its earlier agreement to purchase Wachovia for $2.1 billion was a done deal. Maybe somebody should get LendingTree® involved—the organization’s tagline reads, “When banks compete, you win.” Regardless of the outcome, Ogilvy & Mather still loses.

6022: Wachovia’s A Great Place To Work. Oops.


Enjoy your life. Love your career. With Citigroup. Or Wells Fargo.

6021: No Added Sugar—Except Sugar And Spice.


Why do ads hyping no added sugar add sickly sweet kiddies?

Saturday, October 04, 2008

6020: Flight Patterns Of Stupidity.


In-flight nonsense in a MultiCultClassics Monologue…

The Los Angeles Times reported airlines are seeking added money by placing more advertising in planes, from overhead bins to barfbags. “It’s the next thing,” said an aviation consultant. “I could picture an airplane looking like a NASCAR,” vehicle loaded with sponsors’ logos. “It’s not out of the question that we may one day see a Target logo on the nose.” Maybe flight attendants could also double as Amway-Quixtar salespeople. Although somebody should tell the airlines an easier way to increase revenue is to improve their own service offerings.

• A JetBlue flight attendant has been accused of sexually harassing a passenger, making all sorts of lewd and obscene advances during a flight. The airline has already fired the man, while the female passenger is pursuing legal action. The woman claims the horny flight attendant displayed photos of his penis from his cell phone. Maybe the airline should change its tagline from “Happy Jetting” to “Happy Jutting.”

6019: Eating And Reading.


From USA TODAY…

Youth lit used as weightloss tool

By Nanci Hellmich, USA TODAY

PHOENIX — Here’s a novel approach for motivating girls to lose weight: Have them read a novel with an overweight heroine.

That’s what Duke University scientists did, and it worked.

Researchers had 31 obese girls, ages 9 to 13, read Lake Rescue, a book in the Beacon Street Girls series by Annie Bryant. It’s about a group of kids who go rock climbing, hiking and canoeing on a class trip to the mountains. One character in the book is overweight girl who is ridiculed by her classmates, but on this adventure, she learns to make healthy food choices and that physical activity is fun.

The researchers gave 33 obese girls a different novel called Charlotte in Paris, a book from the same series that didn’t have an overweight heroine. And 17 girls didn’t read either book. All were participating in the Duke Healthy Lifestyles Program, a comprehensive intervention for overweight children and adolescents.

At the end of six months, the girls who read Lake Rescue had experienced a .71 drop in their body mass index percentile (BMI), a number that incorporates, age, height and weight. Those girls who read other novel had a .33 percentile drop in BMI and those who didn’t read a book had a .05 percentile increase. These differences were small but statistically significant.

Reading Lake Rescue was a way to teach girls about healthy eating and appropriate physical activity without preaching to them, says Alexa Russell, lead researcher on Duke study. She is presenting her findings here this weekend at the annual meeting of the Obesity Society, an organization of weight-loss researchers and professionals.

The book features “a character they could relate to because she had self doubts at first, but she learns to accept herself and test her limits. That may be a better way a to reach kids rather than sitting them down and telling they must do this or that,” she says.

Pediatrician Sarah Armstrong, director of Duke’s Healthy Lifestyle Program, says, “many of these children have had trouble slowing down their weight gain, but the girls who read this book were able to not only slow the gain but in some cases lose small amounts which was viewed by families as a very important first step.”

6018: What Happens In Vegas, Stays In Vegas.


From The Associated Press…

O.J. Simpson convicted of armed robbery, kidnapping in Las Vegas; could go to prison for life

By Linda Deutsch, AP Special Correspondent

LAS VEGAS — Thirteen years to the day after being acquitted of killing his wife and her friend in Los Angeles, O.J. Simpson was found guilty of robbing two sports-memorabilia dealers at gunpoint in a Las Vegas hotel room.

The 61-year-old former football star was convicted of all 12 counts late Friday after jurors deliberated for more than 13 hours. He released a heavy sigh as the charges were read and was immediately taken into custody.

Simpson, who went from American sports idol to celebrity-in-exile after his murder acquittal, could spend the rest of his life in prison.

His attorney said he would appeal.

Many people considered the four-week trial justice delayed. Simpson was cleared in 1995 of murdering his ex-wife, Nicole Brown Simpson, and her friend, Ronald Goldman, in one of the most sensational trials of the 20th century, but was later found liable for the deaths in a civil case.

“I don’t like to use the word payback,” defense attorney Yale Galanter said. “I can tell you from the beginning my biggest concern … was whether or not the jury would be able to separate their very strong feelings about Mr. Simpson and judge him fairly and honestly.”

The Hall of Fame football star was convicted of kidnapping, armed robbery and 10 other charges for gathering up five men a year ago and storming into a room at a hotel-casino, where the group seized several game balls, plaques and photos. Prosecutors said two of the men with him were armed; one of them said Simpson asked him to bring a gun.

Simpson’s co-defendant, Clarence “C.J.” Stewart, 54, also was found guilty on all charges and taken into custody.

Simpson showed little emotion as officers handcuffed him and walked him out of the courtroom. His sister, Carmelita Durio, sobbed behind him in the arms of Simpson’s friend, Tom Scotto, who said “I love you” as Simpson passed by. As spectators left the courtroom, Durio collapsed.

Jurors made no eye contact with the defendants as they entered the courtroom. They declined to answer questions after the verdict was read.

Galanter said his client had expected the outcome, and in a courthouse conversation with an Associated Press reporter on Thursday, Simpson had implied as much.

Simpson said he was “afraid that I won’t get to go to my kids’ college graduations after I managed to get them through college.”

Galanter said it was not a happy day for anybody. “His only hope is the appellate process,” he said.

Clark County spokesman Dan Kulin said prosecutors would not comment until the case was “completely resolved.”

Judge Jackie Glass made no comment other than to thank the jury for its service and to deny motions for the defendants to be released on bail.

She refused to give the lawyers extended time to file a motion for new trial, which under Nevada law must be filed within seven days. The attorneys said they needed time to submit a voluminous record.

“I’ve sat through the trial,” Glass said. “If you want a motion for new trial, send me something.”

Stewart’s attorney, Brent Bryson, also promised to appeal.

“If there was ever a case that should have been severed in the history of jurisprudence, it’s this case,” he said of unsuccessful attempts to separate Stewart’s case from Simpson’s because of the “spillover” effect.

From the beginning, Simpson and his lawyers argued the incident was not a robbery, but an attempt to reclaim mementos that had been stolen from him. He said he did not ask anyone to bring a weapon and did not see any guns.

The defense portrayed Simpson as a victim of shady characters who wanted to make a buck off his famous name, and police officers who saw his arrest as an opportunity to “get” him and avenge his acquittal.

Prosecutors said Simpson’s ownership of the memorabilia was irrelevant; it was still a crime to try to take things by force.

“When they went into that room and forced the victims to the far side of the room, pulling out guns and yelling, ‘Don’t let anybody out of here!’ — six very large people detaining these two victims in the room with the intent to take property through force or violence from them — that’s kidnapping,” prosecutor David Roger said.

Kidnapping is punishable by five years to life in prison. Armed robbery carries a mandatory sentence of at least two years behind bars, and could bring as much as 30. Sentencing was set for Dec. 5.

Simpson, who now lives in Miami, did not testify but was heard on a recording of the confrontation screaming that the dealers had stolen his property. “Don’t let nobody out of this room,” he declared and told the other men to scoop up his items, which included a photo of Simpson with former FBI Director J. Edgar Hoover.

Four other men charged in the case struck plea bargains that saved them from potential prison sentences in return for their testimony. Some of them had criminal records or were otherwise compromised in some way. One, for example, was an alleged pimp who testified he had a revelation from God telling him to take a plea bargain.

Memorabilia dealer Thomas Riccio, who arranged and secretly recorded the hotel-room confrontation, said he netted $210,000 from the media for the tapes.

Similarly, minutes after the Sept. 13, 2007, incident, one of the alleged victims, sports-memorabilia dealer Alfred Beardsley, was calling news outlets, and the other, Bruce Fromong, spoke of getting “big money” from the case.

Simpson’s past haunted the case. Las Vegas police officers were heard in the recordings chuckling over Simpson’s misfortune and crowing that if Los Angeles couldn’t “get” him, they would.

During jury selection, Simpson’s lawyers expressed fears that people who believed he got away with murder might see this case as a chance to right a wrong.

As a result, an usually large pool of 500 potential jurors was called, and they were given a 26-page questionnaire. Half were almost instantly eliminated after expressing strong feelings that Simpson should have been convicted of murder.

The judge instructed the jurors to put aside Simpson’s earlier case.

In closing arguments, Galanter acknowledged that what Simpson did to recover his memorabilia was not right. “But being stupid, and being frustrated is not being a criminal,” he said.

He added: “This case has taken on a life of its own because of Mr. Simpson’s involvement. You know that. I know that. Every cooperator, every person who had a gun, every person who had an ulterior motive, every person who signed a book deal, every person who got paid money, the police, the district attorney’s office, is only interested in one thing: Mr. Simpson.”

Associated Press writers Ken Ritter and Kathleen Hennessey contributed to this report.

6017: Mighty Annoying.


You have to sit through the first 1:45 to witness the amazing part of this offer.

6016: Watch Your Kids Go Crackers.


Feed your kids Teddy Grahams until they go into a delusional state and proceed to establish close relationships with animated animals.

Friday, October 03, 2008

6015: Checking Your Account.


Typed too soon. Now Citigroup is challenging Wells Fargo’s attempt to buy Wachovia Bank. It’s a sign of the times when folks are battling over the right to own a failed enterprise. Oh, and it still probably means Ogilvy & Mather is screwed.

6014: Banking On Change.


Change for the not-necessarily-better in a MultiCultClassics Monologue…

• Now Wachovia Bank announced it will be acquired by Wells Fargo, not Citigroup. So it looks like Ogilvy & Mather will be screwed by Wells Fargo, not Citigroup.

• U.S. airlines reported better on-time performance and baggage handling last August versus August 2007. Then again, business has dropped so dramatically, it’s unlikely the few remaining passengers noticed.

• Employers cut 159,000 jobs in September, the worst drop in over five years. Guess you could say U.S. bosses reported better firing performance and increased instruction of workers to pack their bags.

6013: Raisin In The Sun.


What’s with the supernova raisin? Bring back the animated singers.

6012: Forget Iron Man And The Dark Knight.


Originally saw the banner ad above and thought it was some sort of parody or spoof. Visited the website and definitely thought it was a parody or spoof. Kept waiting for Kirk Cameron to face off with Alan Thicke. But it’s no joke—it’s serious. Honest to God.

Thursday, October 02, 2008

6011: Let Them Eat Cupcakes.


On the one hand, there’s nothing surprising about a cupcake maker for children. But can someone explain why it’s being advertised in a magazine for “Growing families the natural and organic way,” please? Maybe the media planner was too busy eating cupcakes to notice.

6010: Cleaning Up Assorted Acts.


Assorted news in a MultiCultClassics Monologue…

• Burger King is finally using trans fat free cooking oils nationwide, and will have trans fat removed from all its menu items by November 1. A spokesman said Burger King was unable to move faster because partners were still working toward compliance. “We’re at the mercy of our suppliers,” said the spokesman. Doesn’t sound like the King is ruling over his servants.

• Ford, Toyota and General Motors all recorded a sales drop last month. “I think consumers are waiting on the sidelines to rebuild some confidence and get back out into the market,” said the group vice president and general manager of Toyota Division in the U.S. “It was tantamount, really, to a natural disaster,” remarked a top sales analyst for Ford. And GM’s vice president of North American sales declared, “A few years ago I’d have jumped out the window with these numbers, and we’re on the 39th floor here.” Um, didn’t GM ignite enough controversy with its suicidal robot commercial?

• House Peters Jr.—the actor who portrayed the original Mr. Clean—passed away at age 92. Please take a moment of fresh-scented silence.

6009: Major Withdrawals Of Loyalty.


Last week, the Associated Press presented a nice story on the Washington Mutual/JPMorgan Chase drama, examining the contradictions posed by connecting two very different personalities. As the piece pointed out, WaMu has built its image by dissing competitors like Chase. Now the upstart will be working for the stodgy, old White guys.

Meanwhile, Wachovia Bank stunned the advertising community—especially new AOR O&M—by revealing it was being bought by rival Citibank. The trade press and blogs obsessed over this tale too, mostly focusing on Ogilvy’s colossal misfortune.

Yet it doesn’t seem as if many have considered the deep, long-term damage these events inflict on our industry—damage that reaches far beyond the pains associated with lost profits.

The WaMu incident shows that branding is growing increasingly irrelevant. Categories like telecommunications have surely contributed to the degradation, as logos and taglines are regularly defaced, erased and replaced. How can agencies and clients hope to build customer relationships when brand characters undergo more radical transformations than Michael Jackson?

The O&M incident shows that adpeople are growing increasingly irrelevant. Constant encounters with nomadic CMOs and numbers-crunching holding companies leave few agency grunts feeling in control of their professional destinies. Why pledge allegiance to clients and BDAs when you’re viewed in terms of billable hours?

Loyalty—whether from the clients, the customers or the cubicles—is becoming extinct. And you can take that to the bank. Although there are no guarantees your bank will still be around when you get there.

6008: Cheese Puffery.


Why, these cheese puffs are so wholesome, parents can even feel good about letting their kids watch TV and snack all day long!

Wednesday, October 01, 2008

6007: Sharecropping Thoughts With Sanford Moore.


The ever-provocative Sanford Moore left a comment at AdAge.com, responding to the story featured in Essay 6003…

Omnicom cannot meet its goals with NYC Human Rights Commission to hire minority execs but they can use them in their “sharecropper” agencies to prey on ethnic assignments designed and intended for MBEs. Doesn’t Nissan have to honor minority certification requirements? How can so-called minority agencies report to an Omnicom staff exec? The paradox is while “carpetbagging” ethnic budgets, Omnicom can continue to “redline” ethnic media and enforce a “separate and unequal” media paradigm. Is this “Mad Men” or “Gone With The Wind?” The bottom line is that this is not about “winning” an account review … but restraint-of-trade and anti-trust practices.

Sanford Moore—NYC, NY

6006: Fishy Messaging.


Wow, who needs fresh fish when Goldfish® are so doggone wholesome?

6005: Counting On Change.


Yucky news in a MultiCultClassics Monologue…

• Yum Brands has decided to start placing calorie information on menu boards at its restaurants, which include KFC, Pizza Hut, Taco Bell and A&W. This will likely increase the size of the boards by at least 300 percent. Plus, it might have consumers requesting the company change its name from Yum to Yuck.

• Circuit City has hired a turnaround consultant in the hopes of restructuring back to profitability. Hope they put a money-back guarantee in the consultant’s contract.

6004: CapriSun Is Prettier Than Mother Nature.


Great, let’s teach kids that cool packaging beats the real thing.

6003: Business As Usual Unveiled As Innovative.


Almost lost amidst the latest diversity initiative and Russell Simmons’ umpteenth attempt to launch an advertising agency is the AdAge.com news item below. Read it quickly and catch the MultiCultClassics commentary immediately following…

Nissan’s Multicultural Account Finds New Home at Omnicom
Innovative, Diverse Shop Takes Shape After Lengthy Pitch

By Laurel Wentz

NEW YORK -- Nissan North America is moving its multicultural account to Omnicom Group, to a new agency that will be set up to comply with Nissan’s requirement for certified minority ownership and attempt to create a new model for handling multicultural business.

The new agency will be minority-owned by Omnicom and draw on the three-agency team that pitched to Nissan. The agencies are Dieste Harmel & Partners, which is the largest U.S. Hispanic agency but couldn’t officially lead the business because the shop is majority-owned by Omnicom; small African-American agency Footsteps, 49% owned by Omnicom; and Admerasia, an Asian-American agency that isn’t owned by Omnicom but has partnered with the group before on multicultural accounts like Lowe’s. The majority owners of the new, still-unnamed multicultural shop are likely to come from one or more of those three agencies. Omnicom can take up to a 49% stake in an agency that is still considered minority-owned.

Complex negotiations
Nissan has been the longest and most talked-about multicultural pitch of the year. The review started more than six months ago, seeking economic efficiencies and requiring that contenders field a team of agencies with Hispanic, African-American and Asian-American capability. Marketers frequently try to bundle multicultural together, but usually end up working with individual ethnic agencies, so creating a new Nissan shop is a big move, although in keeping with Omnicom’s willingness to set up new units to handle specific clients.

The multicultural review started with 19 agencies, and was cut to six teams, with three entering the final pitch. Nissan spent about $35 million on Hispanic advertising, the bulk of the multicultural account, in 2007.

Other contenders for the business said they had figured Dieste was the agency to beat because Nissan’s general-market business is already at Omnicom’s TBWA, but that they believed they had a shot since Dieste isn’t eligible for minority certification. Nissan didn’t return calls, and Omnicom agencies referred calls to Nissan.

Hispanic agency execs involved in the Nissan pitch said Omnicom executive Carmen Baez played a key role in pulling together the Omnicom offering and that the new unit will report to her. Ms. Baez is president of Omnicom’s Diversified Agency Services division for Latin America, and oversees U.S. multicultural agencies.

Mix and match
Three groups pitched in the final round. The Omnicom team was up against independent Lopez Negrete Communications, the No. 4 U.S. Hispanic agency, pitching with E. Morris Communications, and a team composed of Infiniti’s Hispanic incumbent Marca Hispanic, working with Carol H. Williams.

The Hispanic Nissan incumbent, the Vidal Partnership, stayed in the review until June. Another participant, Grupo Gallegos, pitched with True Agency, the African-American incumbent on Nissan and Infiniti, and Asian-American shop Pancom, but dropped out before the final assignment.

There were so few Asian-American agencies to go around that in the early rounds of the pitch, those agencies were allowed to join more than one rival team. Nissan didn’t have an Asian-American agency previously.

It’s unclear what the loss of the African-American accounts for Nissan and Infiniti will mean for True, the former incumbent. The automaker appears, from the agency’s website, to be True’s main client. The only other clients listed on the site are AARP, Hilton’s Diversity Vendor program and the California African American Museum.

Wow. Not sure where to begin.

The True Agency is in true trouble. Ironically, the shop spent many years in an on-again-off-again relationship with TBWA\Chiat\Day and Omnicom, but nixed the idea of long-term marriage. There were even protests when True captured the Nissan account in 2002, as critics including Rev. Al Sharpton called the appointment unfair because of the Omnicom connections. Guess Omnicom ultimately decided if you can’t join ‘em, beat ‘em. And better yet, beat ‘em out of business.

Don’t know why anyone believes this Omnicom coalition is a new model. It’s hardly the first time a shop has hawked multi-minority expertise. Muse Cordero Chen and GlobalHue come to mind.

Regardless, there’s plenty of bullshit in the scenario.

For starters, it’s slightly obscene that Omnicom—the holding company whose agencies have the worst minority hiring records among shops that signed diversity pacts with New York City’s Commission on Human Rights—is behind the victory. Omnicom CEO John Wren had ordered his agencies to come into compliance with the diversity agreements by the end of 2008. Wonder if Wren will count this groundbreaking enterprise toward the quotas.

It’s equally disgusting that the multicultural agencies were forced to team up for the pitch. Maybe Nissan believes all minorities look alike. It’s so convenient to lump them into a single space and invoice. Let’s reduce the silos by giving the colored folks one shared pigeonhole. Omnicom can’t get its White agencies to embrace diversity, but the conglomerate will force minorities to coexist in harmony.

As expected, the Ad Age story features zero references about Nissan being blown away by awesome campaign concepts. Indeed, the most creative exhibition will involve Omnicom accountants making the venture appear to be certified minority ownership.

Finally, the entire affair demonstrates the persistent inequities in our industry. When general market accounts are under review, the minority shops are never allowed to compete. But when minority accounts are available, the White agencies are free to step in and steal the billings.

What’s more, the press will trumpet the schemes as innovative.