Friday, December 23, 2016

13476: Hypnotic Hypocrisy.

Saatchi & Saatchi is responsible for this Walmart holiday commercial featuring hypnotist chrisjones. Gee, a Black hypnotist and lots of Black cast members makes for quite a Christmas surprise from a White advertising agency like Saatchi & Saatchi. Or maybe not, given the shop’s penchant for total market strategy—which essentially translates to stealing all the crumbs from minority shops. Maybe chrisjones can hypnotize Saatchi & Saatchi executives and compel them to hire a few minorities.

1 comment:

Credits said...

Don't bother counting anyone Black who worked on this ad, because you won't find anyone in any significant role.

Instead, count the H-1B visa holders listed instead.

Because there are ethnic names here (none American, mostly overseas hires) and superficial Black casting in front of the screen, this is another surefire ADCOLOR Award winner proving how diverse American ad agencies are.