Thursday, August 23, 2018

14271: Artificial BS.

Adweek reported on the growing interest among brands to employ “Artificial Influencers” like South African Instagram model Shudu Gram and Blawko. Hey, the average CMO is probably thinking, “I can make my brand feel relevant and diverse without hiring actual people of color? Sign me up!” Look for White advertising agencies to take the notion further, creating artificial receptionists, mailroom attendants, janitors and Chief Diversity Officers.

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