Tuesday, July 29, 2008
5756: Tagging Diversity Ads, Part 4.
Corporations love producing diversity ads to hype commitment to an inclusive workforce. Yet these advertisers seem unconcerned about partnering with advertising agencies where diversity is almost viewed with adversity. Granted, many companies compensate by mixing up their AOR rosters with minority-owned shops. But does such a move really negate the contradictions of associating with agencies that have steadfastly resisted moving beyond predominately White work environments?
This week, MultiCultClassics presents actual corporate diversity ads that have been “tagged” with special messages to highlight the hypocrisy.
Click on the ads and read closely.