Saturday, October 06, 2018

14320: HelloFresh Not Fresh.

This HelloFresh commercial is not very fresh with its interracial couple. And the decision to not give Rich a single line of copy makes him come off like, well, a vegetable.

1 comment:

Anonymous said...

The casting notices fly fast and furious these days. "Ambiguous ethnic" this and "mixed race couple" that. Still white behind the scenes though, that hasn't changed at all.

Agencies are too busy hiring diversity consultants and paying for anti-bias workshops and writing vague editorials about vague calls for diversity to, you know, hire any POC.