![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhbfZPIEjEzr-wQMOGKJZuRGANniKMNGoLWt7St5q5SjGDqRCDYQP6EqtoAUojG2pZCDakW2FQb0imubNvBG22HLQv09LXPnCDcC3UBrp_K9yXygmheXUNnQQgmVKlT-Y9Kv5cAA/s400/pedigree-1.jpg)
This Pedigree campaign from BBDO in Chile is, well, a dog. The agency explained that older adults only connect with family members on birthdays and holidays, so adopting a pet could provide companionship throughout the entire year. Wow, that’s asking the viewer to fetch a lot of information. The actual net impression is that Pedigree is selling dog food for senior citizen consumption.
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