Tuesday, May 15, 2018

14145: Dog Shit From Pedigree.

This Pedigree campaign from BBDO in Chile is, well, a dog. The agency explained that older adults only connect with family members on birthdays and holidays, so adopting a pet could provide companionship throughout the entire year. Wow, that’s asking the viewer to fetch a lot of information. The actual net impression is that Pedigree is selling dog food for senior citizen consumption.

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