Friday, July 16, 2010

7785: Chewing On The News.


Checking out the menu in a MultiCultClassics Monologue…

• Carl’s Jr. is introducing a foot-long burger. Given the fast feeder’s penchant for risqué commercials involving hotties deep-throating burgers, one can only imagine how the new sandwich will be advertised.

• Canada rejected a PETA anti-meat ad featuring Pamela Anderson, charging the image was too sexist. Carl’s Jr. will probably counter by hiring Anderson as a spokeswoman.

• Baskin-Robbins is dumping 5 flavors from its iconic ice cream menu. Replacement choices likely include hamburger.

7784: Dear Juan Letter…?


From The New York Times…

News Outlets in Utah Decline to Reveal ‘Immigrant’ List

By Jeremy W. Peters and Brian Stelter

The letters arrived in plain, unmarked 8 1/2-by-11 envelopes, with no return address.

And when newspaper editors and television producers across Utah examined the contents, they were perplexed.

“It was a complete surprise to me when I opened it,” said Joseph Cannon, editor of The Deseret News in Salt Lake City.

As an employee of a news organization, Mr. Cannon is accustomed to receiving a fair share of mail from the disgruntled and the outraged. And he assumed that the letter and its accompanying list, which purported to contain the names, addresses and phone numbers of illegal immigrants, was just another tasteless effort to grab his attention.

“My first impulse was to throw it away, actually,” Mr. Cannon said, adding: “It seemed like some sort of weird hoax. Who would do this?”

The Deseret News, like other news organizations in Utah, did not reveal the list. “I would be pretty shocked, even in this state, if somebody did that,” said Michael Anastasi, a managing editor at The Salt Lake Tribune.

Many news media outlets said they doubted the veracity of the list and realized that the information on it was most likely obtained through surreptitious and possibly illegal means.

News organizations, like Utah authorities, were trying to determine on Wednesday who had sent the letters and how the personal information of so many people had been exposed.

In addition to refusing to publish the information, news outlets took other steps to conceal the identities of those on the list.

When local television stations have shown copies of the list in news reports, they have blurred the image or used extreme close-ups that do not convey any personal details.

Stations and newspapers have tried to call people on the list, reaching some. Those fearing they are on the list have also contacted news outlets to ask if they or their loved ones are included.

The management at KTVX, the ABC affiliate in Salt Lake City, received the list in the mail on Monday, said Dan Metcalf, the station’s executive producer of online media.

Mr. Metcalf said he had been e-mailed by a viewer who was concerned that his relatives might appear on the list.

“He asked, ‘Where can we find the list?’ But we’re not going to publish it for obvious reasons,” Mr. Metcalf said.

Thursday, July 15, 2010

7783: Lighten My Facebook.


From nationwide news sources…

Facebook App Lightens Users’ Skin Color

By Theunis Bates

Skincare brand Vaseline has launched a skin-whitening application for Facebook in India, which allows users to lighten their faces in profile photos. The app is designed to promote Vaseline’s range of male skin-lightening creams, which—so the campaign promises—will unleash “what is hidden under your skin.”

The widget is the latest attempt by cosmetics companies to exploit India’s “Snow White Syndrome,” a commonly held belief that paler is better when it comes to skin color. Avon already markets a lightener called Refined White there; Revlon has one named Absolute White+; and Estee Lauder sells CyberWhite EX (loaded with “Melanin Dissolving Technology”). What’s unusual about this latest push is that it’s targeted at men. The vast majority of lightening products—the first of which debuted on the subcontinent almost 30 years ago—have traditionally been aimed at Indian women.

Facebook users in India can download an app from Vaseline that will lighten their skin in profile photos.

“More and more, there’s an anxiety in the mind of men about having fair skin,” sociology professor T. K. Oommen at the Jawaharlal Nehru University in New Delhi told Agence France-Presse.

The desire for lighter flesh tones is rooted in the country’s ancient caste system (the whiter the skin, the higher the class, and the less discrimination that person will face); a mentality likely exacerbated by centuries of colonial rule by pale-skinned Brits and Portuguese. But those old beliefs are now being reinforced by Bollywood movies—where the light- skinned hero always gets the fair maiden—and blunt ads for lightening products, which reach an ever-wider audience as the country gets richer and more media aware. The new Vaseline campaign, for example, features handsome Bollywood actor Shahid Kapoor, whose face has been divided into (purportedly less attractive) dusky and pale halves.

This growing shame over skin color has created a big business opportunity for global cosmetics giants. According to research agency AC Nielsen, the Indian market in skin-whitening creams for men and women is now worth over $430 million and is growing at nearly 18 percent a year. And Omnicom, the advertising firm behind the new Vaseline campaign, told AFP that since they unveiled the app in mid-June, “the response has been pretty phenomenal.” The product’s manufacturer, Unilever Hindustan, has had no comment on the matter.

Many Indians, however, are outraged that their fellow countrymen and women—the vast majority of whom have dark skin—are being made to feel like they were born inferior. Bangalore businessman Kunnath Santhosh has set up a Facebook group called “India Against Fairness Creams” to “protest the ‘rash’ of products in the market offering to whiten the skins of Indians and make us beautiful/handsome.” And an editorial in the leading daily newspaper The Hindu last month bemoaned such cultural preferences: “Gloom descends on the family when a girl child is born, and if she is dark, the gloom takes on a deeper hue of woe.”

An increasing number of influential people and publications are now trying to shatter this dark taboo. Bollywood starlet Aishwarya Rai has repeatedly refused to act as the face of a skin-lightening brand, saying last year that she believed “it’s important that people feel comfortable in their own skins.” And in April, the Indian edition of Vogue featured dark-skinned British model Gia Johnson Singh on the cover alongside four lighter bikini-clad models. The cover boasted the headline, “The Dawn of Dusk” and was accompanied by an editorial declaring, “Every generation has its share of beauty myths. Perhaps it’s time to bust this one.”

”Time to say that as a magazine, we love, and have always loved, the gorgeous color of Indian skin … dark, dusky, bronze, golden—whatever you call it, we love it.”

Maybe someday soon, more Indians will feel able to echo that sentiment.

Wednesday, July 14, 2010

7782: Entertaining Sexism In Hollywood.


From The Chicago Tribune…

Women, sexism and Hollywood: A look at the numbers

By Maureen Ryan

The women who work on “The Daily Show” have said, in response to a recent Jezebel story about the show’s “Woman Problem,” that they don’t feel marginalized, but the fact remains, the most powerful positions on most shows are usually occupied by men.

Felicia Day, creator of the Web series “The Guild,” is just one woman who managed to bypass quite a few of the obstacles thaw women face in Hollywood by doing her own thing and putting it on online. There’s more on that in this story on “The Guild” and at the end of this post, but let’s look at some cold, hard numbers before we get to that.

In the 2008-‘09 television season, women comprised 25 percent of “all creators, executive producers, producers, directors, writers, editors and directors of photography working on situation comedies, drama and reality programs,” according to the Center for the Study of Women in Television and Film at San Diego State University.

The most powerful creative people in the television industry tend to be show creators and/or showrunners (i.e., the executive producers in charge on a day to day basis), but only 21 percent of the creators and 23 percent of the executive producers in the 2008-‘09 season were women, according to the Center (the summary of the 2008-‘09 report is here).

Statistics from the Writers Guild of America paint a similar picture. As I’ve noted in the past, in 2007, 28 percent of all writing credits went to women—a 2 percent uptick from 1999, when 26 percent of credits went to women.

To put this in context, an ongoing gender-bias class-action suit against Wal-Mart alleges that, among other things, only 33 percent of the company’s management is female, according to this New York Times story. The percentage that helped launch a lawsuit from Wal-Mart employees would represent an improvement for women in the entertainment industry.

“I’ve been confronted by misogyny on a staff before,” “Eureka” co-executive producer Amy Berg said in a lively writers roundtable posted at io9.com. “It’s just sad that this sort of thing still exists. The really horrible thing about this kind of behavior is that it’s not something you can change. You can’t talk things out. I tried that. It’s just something that’s ingrained in people. And if you don’t have support from your showrunner (or if the person is your showrunner), all you can do is pack your stuff and move on to bigger and better things.”

Most late-night writings staffs still employ no or very few women (and Lynn Harris’ January Slate piece is a must-read dissection of that situation). “The Daily Show” recently hired two women for its writing staff, but as Melissa Silverstein pointed out on the Women and Hollywood blog, now the percentage of writers at that show is 11.7 percent, as opposed to zero.

“Now, none of us who write about this stuff believe that no women work on late night shows. We know they do. We know that they contribute to their success,” Silverstein wrote. “I watch the show. I think it’s funny. I just want more female writers and correspondents. Because I know that women can be as funny as men both behind the scenes and on the air.”

Doing “The Guild” online, on a shoestring budget, has allowed Day and producer Kim Evey to circumvent some of the obstacles that women still face in Hollywood—such as bigwigs who aren’t prepared to take women seriously.

“I’ve had some professional studio meetings, and the ones where I really got glammed up, I’ve had questions like, ‘You didn’t really write that script, did you?’ I’ve actually had a couple of producers or executive people ask me that to my face,” Day said with a rueful laugh. “Then, when you dress really down, put the glasses on and look more nerdy—there’s no question about [who wrote the series]. So it is kind of a double standard, in a sense. And I don’t think it’s just from men, it’s also the way actors are perceived in Hollywood. Unless you’re in Hollywood, you don’t really understand how actors are treated—either like dirt, or you’re a god, and there’s no in-between.

“It’s funny to be in a position where I’m doing my own stuff—it makes me want to produce and write more, because you do get more respect in general because of that.”

Tuesday, July 13, 2010

7781: Johnson Publishing President Edits Out.


From The Chicago Sun-Times…

Johnson Publishing president resigns
To join husband in family consulting biz

By Sandra Guy

The president and chief operating officer of Johnson Publishing Co., the Chicago-based company that publishes Ebony and JET magazines, has resigned.

Anne Sempowski Ward will be joining her husband, Kevin, in the couple’s business-consulting firm, according to a statement Monday from Johnson Publishing Co.

Ward was initially hired in 2007 as president and COO of Fashion Fair, the cosmetics division.

She was appointed president and COO of Johnson Publishing Company Inc. in 2008. She served in both roles for the last two years. Ward said in a statement, “It has been a phenomenal privilege to be the first member from outside of the Johnson family to serve as president and COO of both the publishing and cosmetics divisions of Johnson Publishing Co.”

Said Chairman and CEO Linda Johnson Rice, daughter of the company’s founder, “Her [Ward’s] contributions have helped to position the company for the future.”

Johnson Publishing, beset by falling advertising revenues, recently started a management reshuffling, beginning with the June 3 announcement that the company is no longer for sale and the hiring that same day of Amy DuBois Barnett as the new editor in chief of Ebony magazine.

On June 5, Johnson Publishing said it had hired former White House social secretary and Illinois Lottery director Desiree Rogers as a consultant.

Speculation immediately started that Rogers might take Ward’s place. Johnson Publishing issued a statement saying that Rogers is not being considered for the role of president and COO because her role remains as a strategic consultant.

“We are continuing to assess our current internal staffing needs to enhance our senior-level management positions; and as such, we will determine our next steps following our evaluation,” said Johnson Publishing spokeswoman Wendy Parks.

Monday, July 12, 2010

7780: LeBron James A Runaway Slave…?


From The Chicago Tribune…

Jesse Jackson: Cavs owner sees James as ‘runaway slave’

From The Associated Press

Jesse Jackson says the owner of the Cleveland Cavaliers sees LeBron James as a “runaway slave” and that the owner’s comments after the NBA forward decided to join the Miami Heat put the player in danger.

Shortly after James announced his decision last week, Dan Gilbert fired off an incendiary letter to Cleveland’s fans, ripping the 25-year-old and promising to deliver a title before James wins one.

He called James’ decision “cowardly” and later told The Associated Press he believes James quit during a handful of Cavaliers playoff games.

“He has gotten a free pass,” Gilbert told the AP in a phone interview late Thursday night. “People have covered up for (James) for way too long. Tonight we saw who he really is.”

Jackson said Gilbert’s comments were “mean, arrogant and presumptuous.”

“He speaks as an owner of LeBron and not the owner of the Cleveland Cavaliers,” the reverend said in a release from his Chicago-based civil rights group, the Rainbow PUSH Coalition. “His feelings of betrayal personify a slave master mentality. He sees LeBron as a runaway slave. This is an owner employee relationship—between business partners—and LeBron honoured his contract.”

Messages were left Sunday night seeking comment from Gilbert, the Cavaliers and James.

Jackson also called Gilbert’s comments an attack on all NBA players and said the owner should face a “challenge” from the league and the players’ association.

NBA spokesman Tim Frank declined comment.

7779: Naval Gazing.


The Photoshop® work in this ad is not exactly shipshape.

7778: Bermuda Shorts With BNET & GlobalHue.


BNET advertising reporter Jim Edwards is still examining the controversy surrounding GlobalHue and the Bermuda Tourism account. Edwards continues to ask, “How did GlobalHue get this account, and has its handling of it been honest?” The answer to the latter part of the question is anybody’s guess. In today’s advertising business, the typical agency CFO would have a hard time using “client billing” and “honest” in the same sentence. Hell, some of the most creative work in the industry happens in BDA accounting departments. If GlobalHue did indeed cook the books, well, it’s probably just another example of a minority shop emulating their White counterparts. As for wondering how GlobalHue got the account—without a competitive bid, according to Edwards—does anyone really give a shit? In recent months, multimillion-dollar brands like Chevrolet, Cadillac and IHOP have been handed to White agencies with zero review. Other accounts like Quaker Oats and Uncle Ben’s went into “review” between agencies within a single network. The $28 million Bermuda account doesn’t come close to matching any of the aforementioned brands in terms of value to an agency.

Not saying that the GlobalHue-Bermuda scenario isn’t rife with alleged clumsiness and corruption. And coupled with the Census-related shakedown accusations, the shop is looking pretty sleazy. But the allegations seem like potential misdemeanor offenses versus the standard crimes committed on Madison Avenue.

Sunday, July 11, 2010

7777: Clios Campaign Continues Crappiness.


This ad is shit. OK, technically, it’s urine.

7776: Animal Talk.


Monkeying around with a MultiCultClassics Monologue…

• According to LaToya Jackson, brother Michael spent thousands of dollars in an attempt to implant vocal chords in pet chimp Bubbles, hoping to get the animal to speak. However, the surgery was abandoned when Jacko learned it could prove fatal for his longtime companion. So Bubbles remains the only figure associated with the Jacksons who hasn’t received implants or reconstructive procedures.

• Dozens of brown pelican chicks affected by the BP oil spill disaster were treated and relocated to a sanctuary in Miami. It’s a good thing the birds weren’t sent to Arizona—otherwise, the brown pelicans might have been targets for racial profiling.

7775: Black Kids See More Fast Food Ads.


From USA TODAY…

Kids see fewer ads for sweets, more for fast food

By Robert Preidt, HealthDay

American children are seeing fewer TV ads for candy and beverages, but more fast food commercials, a new study finds.

To assess the effect of a 2006 U.S. business-sponsored initiative aimed at reducing child-targeted ads for unhealthy foods and beverages, researchers analyzed TV ratings data for 2003, 2005 and 2007. Between 2003 and 2007, daily exposure to food commercials decreased by 13.7% among children ages 2 to 5 and 3.7% among children ages 6 to 11, but increased by 3.7% for youngsters ages 12 to 17.

The study will be published in the September print issue of the journal Archives of Pediatrics & Adolescent Medicine.

Exposure to ads for sweets decreased 41% for children ages 2 to 5, 29.3% for those ages 6 to 11 and 12.1% for those ages 12 to 17. Exposure to ads for beverages decreased 27% to 30% across all age groups, including a sharp drop in ads for previously heavily advertised sugar-sweetened beverages.

But the study found that exposure to fast food ads increased 4.7% for children ages 2 to 5, 12.2% for those ages 6 to 11, and 20.4% for those ages 12 to 17, according to a news release from the publisher.

The University of Illinois at Chicago researchers also identified a racial gap in children's exposure to TV ads. In 2007, black children saw 1.4 to 1.6 times more food ads per day than white children, and their rate of exposure to fast food ads was more than double that of their white peers.

Saturday, July 10, 2010

7774: NAACP Conventional Wisdom.


From The New York Times…

N.A.A.C.P. Looks to Regain ‘08 Momentum

By The Associated Press

KANSAS CITY, Mo. (AP) — The head of the N.A.A.C.P., fearing a loss of momentum since the 2008 presidential election, plans to use the group’s annual convention to get people “off the couch” and re-energized to fight back against a Tea Party movement that opposes much of President Obama’s agenda.

The convention, which opened here on Saturday, will also focus on education and the mounting job losses that have disproportionately affected minorities. Headliners will include Michelle Obama and the Revs. Jesse L. Jackson and Al Sharpton.

“We have to close the enthusiasm gap and remind people that the majority that existed two years ago still exists today,” Benjamin T. Jealous, president of the National Association for the Advancement of Colored People, said in a telephone interview.

Since the presidential election, the Tea Party movement has emerged, espousing a political philosophy of less government, a free market, lower taxes, individual rights and political activism.

Mr. Jealous sees the movement as pushing the country backward. He said that when people “get hit in the pocketbook, they start looking for scapegoats and they start tearing the country apart.” What is crucial, he said, is to talk about issues that unite the nation.

“The danger of the Tea Party is that people see them and think about periods in history when groups like them were much more powerful than they are now,” he said.

“And so a lot of what we spend energy doing is explaining to people what reality is,” he continued, “and that the reality is that the majority from 2008 still exists. It went nowhere but back on the couch, and our biggest challenge is to get it back off the couch and back to the streets and back on the battlefield.”

Greg Ward, a Kansas real estate agent and a Tea Party supporter who helped founded a group called the Kansas 912 Project, disputed assertions that the group does not want progress and said its members had made extra efforts to include black conservatives who are concerned about the direction of the country.

“I think part of the Tea Party thing is people are just tired of the polarization and the lack of the government being in touch with the majority of the people,” Mr. Ward said.

Mr. Jealous said that beyond increased activism, the N.A.A.C.P.’s top short-term goal was jobs. The convention, which will run through Thursday, will include a session on green jobs, and speakers will talk about how the BP oil spill is affecting several disenfranchised groups, including Vietnamese-Americans, American Indians, and black fishermen and oil workers.

“Nothing happens unless people get back to work,” he said. “We don’t have money for schools. We don’t have money to pay mortgages with, so jobs are key.”

7773: Dudesons, Where’s My Cultural Cluelessness?


From The New York Post…

Native Americans rage over MTV’s ‘The Dudesons’

A skit on MTV’s “The Dudesons in America” has a Native American advocacy group crying foul.

The American Indian Movement of Santa Barbara has started a boycott against MTV and its advertisers over an episode of the “Jackass”-style series in which four Finnish friends perform stunts as they assimilate to American culture.

In the episode, which aired in May, the Dudesons performed tasks to qualify as honorary Indians under the direction of Native American actor Saginaw Grant. The stunts included one Finn mounting a horse while wearing a feathered headdress and little else and one involving a totem pole falling painfully on a man’s crotch.

“There’s no other racial group that has to put up with this harassment. People may think it’s funny to do the fingers in front of the mouth and yell, ‘Whoo! Whoo! Whoo! Whoo!’ but that’s deliberate discrimination,” said AIM director Michael Fairbanks.

The group wrote to MTV in May asking it to scrub the episode from the network and online. Then AIM called for a boycott of MTV and “Dudesons” sponsors, including Frito-Lay, Burger King and Pepsi. The petition site has already gotten 1,000 signatures. Fairbanks is also threatening to file a federal suit alleging the show violates Native Americans’ civil rights.

MTV rep Jeannie Kedas responded to Fairbanks via e-mail on July 2, writing, “I am sorry that members of the American Indian Movement were offended by that one particular episode where the Dudesons were trying to master challenges to gain acceptance into the Native American culture.”

She continued, “While I understand your concern with the dress that the Dudesons wore, in no way did they or MTV intend to offend Native Americans.”

New and previous episodes of the series will continue to run on MTV2.

7772: Yahoo! Looks Like A, Well, Yahoo.


This Yahoo! commercial attempts to make the brand cool again, but only manages to confirm its outdated irrelevance.

Friday, July 09, 2010

7771: Mel Gibson Cultural Clueless Scorecard.


The actor has managed to display ugly bias towards:
• Gays
• Jews
• Blacks
• Latinos
• Women/Russians
• Asians (Based on dialogue directed at Jet Li in Lethal Weapon 4)

7770: All Black Mad Men Look Alike.


The self-promotional ad above appeared in the 2010 Austin Addys Winners Book. It kinda looks like a MultiCultClassics image that first appeared on this blog in 2007, and later appeared on another blog in 2008.

7769: Slap Happy.


Not pulling punches in a MultiCultClassics Monologue…

• LeBron “King” James slaps Cleveland in the face. Jaleel “Urkel” White slaps baby mama in the breast implant.

7768: What Would Jesus Do In Portugal?


From The New York Daily News…

Playboy to cut ties with Portugal edition over 'shocking' photos of Jesus Christ with topless models

By Catey Hill, Daily News Staff Writer

Playboy is known for pushing boundaries, but a recent move by its Portuguese arm may have pushed those boundaries too far. Way, way too far, a spokeswoman for Playboy reveals.

The July edition of Playboy in Portugal features a cover with a topless, tattooed model being held by Jesus Christ. Inside, it includes more spreads of Jesus surrounded by nude women.

The photos were supposed to be a tribute to “The Gospel According to Jesus Christ,” a novel written by Jose Saramago about Christ’s life.

But Playboy headquarters didn’t quite see them like that, denouncing the shoot as “shocking.”

“We did not see or approve the cover and pictorial in the July issue of Playboy Portugal,” Theresa Hennessy, vice president of public relations at Playboy, told the UK’s Daily Mail.

“It is a shocking breach of our standards and we would have not allowed it to be published if we had seen it in advance,” she added.

Playboy intends to sever relations with Frestacom-Lisbon Media Publishing, the Portuguese subsidiary responsible for that shoot.

“We are in the process of terminating our agreement with the Portuguese publisher,” Hennessey told the paper.

7767: Cultural Cluelessness In Mexico.


From The Los Angeles Times…

In Mexico, Times report on network’s use of blackface renews racism debate

The Mexican media conglomerate Televisa employs actors in blackface during a popular morning program on the World Cup, underscoring once more the conflicting attitudes held by Mexico and the United States about race and racism. Tracy Wilkinson writes in The Times:

But this is Mexico, and definitions of racism are complicated and influenced by the country’s own tortured relationship with invading powers and indigenous cultures.

Many Mexicans will say they are not racist and that very little racism exists in Mexico, a nation, after all, of mestizos, who are of European and indigenous blood.
As proof, they point to the fact that slavery was ended in Mexico decades before it was abolished in the United States, and that Mexico never institutionalized racism the way the U.S. did with its segregationist laws that lasted into the 1960s.

Mexicans, it turns out, just don’t see caricatures of Africans or black people as inherently racist, bringing to mind the flap in 2005 over a historic comic book character named Memin Pinguin, beloved by Mexicans but reviled in the U.S. for his exaggerated African features. Wilkinson adds:

Still, in Mexico and other parts of Latin America, people operate with a different comfort level when it comes to physical attributes. It remains common for Mexicans to use nicknames like “Chino” for someone with almond-shaped eyes, “Negrito” for someone with dark skin, “Gordo” (Fatso) for a plump person.

These terms are jarring when seen through the prism of U.S. sensibilities, but here they are usually used in a context of affection and friendship.

In online reader comments to an article in the El Universal newspaper on the Times report, many readers reacted with indignation to the suggestion that the Televisa skits are racist (link in Spanish). “Disgusting double standard for an imperialist and invading country,” wrote one El Universal reader. “They should be ashamed criticizing a cartoon.”

But another reader commented: “Showing people in black-face as primitive persons is the same as showing Mexicans as delinquents, and of course the latter doesn’t strike us as a joke. Both acts are racist, but the difference is one makes us laugh and therefore it’s approved.”

Author David Lida, in a post on his blog, discussed the image used on a Mexican snack cake called “Negrito” as another instance of Mexico’s blithe treatment of racial caricatures:

I’ve never met a Mexican who copped to being a racist. Some, particularly from the upper echelons, lament that their society is class-based, but argue that since nearly everyone is mestizo—with a mixture of Spanish and indigenous blood—therefore how could they be racist?

Meanwhile, in an article on the Memin Pinguin controversy in the Boston Review, historian Claudio Lomnitz argues that the scandalized American responses to Mexican racial caricatures reflect a recent phenomenon of identity politics and “political correctness” that has no direct equivalent in Mexico or the rest of Latin America. It’s a long article but worth reading:

There has been a sea change since the 1980s in the ways that Latin American race relations are understood by American academics and educators. Criticism of race relations and racism in Brazil, Mexico, the Andes, the Caribbean, and Central America has developed as a natural extension of multiculturalism and identity politics in the United States, and many studies describe persistent racial inequalities masked by the idea of racial democracy. This criticism and research has, in turn, fed discussions of race in Latin America, albeit in an attenuated manner: Brazil has had its own proponents of “black power,” and racism against Indians has become a theme in Mexican social movements. Because these challenges are difficult to reconcile with Mexico’s 80-year-old ideology of national integration, they are often downplayed in public debate — as if Mexican racism had long been taken care of, and as if whatever remains of it were somehow less harmful because things are worse in the United States.

So what’s your take? Is racism in Mexico alive and well? Or is Mexico, with its long history of racial mixture, just racially liberated? The questions get to the core of one of the most complex aspects of Mexican identity. Mexico’s Televisa can’t be accused of tiptoeing around them.

—Daniel Hernandez in Mexico City

Thursday, July 08, 2010

7766: Go Fly A Kite.


Shell says, “Let’s help to keep the skies blue.” Um, it would be nice if the damned oil companies would also try to keep the oceans blue.

Wednesday, July 07, 2010

7765: Choo-Choo And Coo-Coo.


A midweek MultiCultClassics Monologue…

• Gary Coleman’s former in-laws want to take the late star’s ashes on a train trip. “There's been talk about taking Gary’s ashes with us on a train trip. Gary loves trains. Anybody that knows Gary knows that he’s an aficionado for trains,” said Coleman’s ex-father-in-law. Sounds like these fools are viewing Coleman as a financial gravy train.

• McDonald’s CEO Jim Skinner defended the fast feeder’s use of toys in Happy Meals. A consumer advocacy group argued Mickey D’s entices kids to eat bad food with the lure of toys. Skinner argued, “Happy Meals are a fun treat, with right-sized, quality food choices.” Of course, the toys have more nutritional value than the food.

• Now Mel Gibson’s ex-girlfriend is claiming to have photos proving the superstar knocked out her front teeth during a spat. At this point, Gibson can probably kick-start his career by launching a reality TV show.

7764: The Black Y.


From The New York Times…

Memories of a ‘Black Y’ Provoke Smiles and Tears

By Dirk Johnson

EVANSTON, Ill. — In his barbershop on Church Street here, 78-year-old Sam Johnson can close his eyes and dance once more as a teenager inside the cracker box Emerson Street branch of the Y.M.C.A.

“Oh, the music, the ballgames,” said Mr. Johnson, who also remembers scraped knees, games of checkers and first kisses. “It was the place to be.”

The place not to be, for Mr. Johnson and other blacks in the 1950s, was the main branch of the Y.M.C.A. in this lakefront Chicago suburb. Even in Evanston, a place that likes to boast about its diversity, African-Americans were forbidden to join the main Y, just as they were unwelcome at many clubs and beaches.

“It was the only place we could go,” said Byron Wilson, 91, recalling his childhood at the Emerson Street branch.

Known around town as “the black Y,” it served as the heart of the African-American community for more than 50 years after opening in 1914. Young people played basketball, learned to swim, box and play Ping-Pong. The little Y.M.C.A. branch hosted proms for black students, father-and-son banquets, even a performance by Nat King Cole.

The closing of the Emerson branch in 1969, part of the move toward racial integration, provoked a deep sense of sorrow in the black community here, a sense of loss that has not been fully voiced until lately.

Many whites could not have imagined the emotions caused by the closing, said Delores Holmes, 73, an alderwoman who represents the Fifth Ward, which includes the grassy lot where the branch once stood.

“So much of the burden of integration was put upon the black community,” Ms. Holmes said. “It was blacks who were bused, who lost their hospital, their Y. People watched their whole community come apart.”

To honor the Emerson experiences and sentiments that had long been ignored, the Y.M.C.A. here commissioned a filmmaker, Susan Hope Engel, to produce a documentary: “Unforgettable: Memories of the Emerson Street Branch Y.M.C.A.”

In the film, Karen Boyd Beamon recalled the giddiness of her days at Emerson. “My Saturday mornings were wonderful,” she said, “because I knew I was going to the Y.”

For many black people, it took a long time before they were willing to step inside the larger Evanston Y.M.C.A., now known as the McGaw Y.M.C.A.

“Sometimes I think people mistake hurt for anger,” said Ms. Holmes, the alderwoman. “And it’s not anger. It’s just hurt.”

During planning of festivities this year for the 125th anniversary of the Y.M.C.A. in Evanston, it became clear that some of the feelings about the closing of the old Emerson branch were still unresolved, said Bill Geiger, the president of the McGaw Y.

Mr. Geiger, a white Evanston native who graduated from high school in 1970, acknowledged that, in those days, the main Y “did not have a very welcoming feel for blacks.”

Bill Logan will never forget what it was like. In the 1950s, when he was a police officer, he applied for membership to the main Y with another black man who was on the force.

“We pulled up in front of the Y in our squad car in our uniforms and got out, guns on our hips,” he recalled. “The guy said, ‘I’m sorry, but we don’t allow no negroes to join.’ ”

Mr. Logan would go on to become the chief of police in Evanston and eventually serve on the board of the McGaw Y.

The film was unveiled at a recent celebration of the Emerson branch. Now copies of it are being passed around town to black and white families, and schools are planning to use the documentary as part of the curriculum to teach about race relations.

“It’s been very healing for the community,” said Ms. Engel, the filmmaker.

Like so much else in America in the first half of the 20th century, Y.M.C.A.’s were typically segregated. The first branch for blacks was opened in Washington in 1853, according to Jessica J. Wylie, a spokeswoman for the organization. She said the Y.M.C.A., which is headquartered in Chicago, began desegregating around World War II.

The roots of the Emerson Street branch go back to 1909, when James Talley, an African-American who lived in Evanston, asked the Y.M.C.A. if black children could join. Rebuffed, he recruited other black men in Evanston to supervise activities for children in a lot behind a welding shop off Emerson Street.

White civic leaders and Y.M.C.A. officials in Evanston were “embarrassed” that black children had been, quite literally, left out in the cold, and ultimately opened the Emerson branch in 1914, said Dino Robinson, the head of Shorefront, an organization that chronicles the history of African-Americans in the northern suburbs of Chicago.

Over the decades, relationships formed at the Emerson branch that would change lives forever.

If not for Emerson, Lorraine H. Morton said she “would never have hooked up” with her husband, James T. Morton. Even in the flurry of basketball, Ping-Pong and dances, she could spot a fellow who was going places. Mr. Morton would become a clinical psychologist (he died in 1974).

Ms. Morton was going places, too. She would become the first African-American mayor of Evanston.

7763: Clio Won’t Win A Clio.


Shouldn’t advertising award shows promote themselves with award-winning advertising? Just a thought.

Tuesday, July 06, 2010

7762: Overreaction Of The Week.


Watch this K-Y Yours + Mine Kissable Sensations commercial closely. How come the Black couple’s orgasm imagery includes an exploding watermelon?

7761: Bud Light Revolutionary Or Revolting?


It looks like Tea Party Patriots are not amused by the Bud Light commercial starring Founding Fathers at a beer bash. Many are expressing outrage that George Washington is depicted as an adulterer. Um…

7760: The Moral Obligations Of Diversity.


MultiCultClassics typically prefers to separate church and state, but a blog visitor sent the essay depicted above, which warrants consideration.

When discussing diversity—particularly in regards to the advertising industry—the examinations usually involve logical perspectives including:

• A variety of people will generate a greater range of ideas.

• Agency staffs should reflect America’s multicultural society.

• Everyone deserves an equal opportunity to participate.

• The law prohibits discriminatory hiring practices.


Yet the talks rarely probe the moral and spiritual components of diversity. Ad people are always cognizant of the rational and irrational sides to effective sales messages. Plus, tapping into religion, ethics and values is a common creative tactic. And we’ve all seen clients impose their personal beliefs on the corporate culture, as well as the development of brand images. So why not consider diversity in a fuller way?

Monday, July 05, 2010

7759: Changing Flight Plans.


Taking off in a MultiCultClassics Monologue…

• Dave Chappelle went nuts on a private jet, prompting the pilot to make an emergency landing. The comedian refused to put on his seatbelt and repeatedly entered the cockpit. A representative explained Chappelle experienced an adverse reaction to something he had eaten and needed to use the rest room, but the facilities on the jet were “not the kind he needed.” Maybe next time he should fly on Soul Plane.

• Ashley Dupre, the former call girl made famous by former New York Governor Eliot Spitzer, is now seeking a new career as a real estate broker. “New York City real estate has always been an interest of mine,” said Dupre. “It’s just something that I wanted to do. Where this goes is yet to be determined.” Insert your own punch line involving whorehouses.

7758: Contextual Cultural Cluelessness…?


A Los Angeles Times story on the oldest living Pullman porter is accompanied by a banner ad for Net-A-Porter.com.

7757: I’ve Been Working On The Railroad.


From The Los Angeles Times…

Oldest living Pullman porter looks back
Lee Wesley Gibson, 100, began working for Union Pacific in 1936. The railroad job helped him lift his family into the middle class.

By Ann M. Simmons, Los Angeles Times

When Lee Wesley Gibson began his new job as a coach attendant with Union Pacific Railroad in 1936, the country was in the grips of the Great Depression.

Millions of Americans were out of work. Like so many others around the country, Gibson moved from Texas to California in search of new opportunities. Within a year he landed a job with the railroad in his new hometown, Los Angeles.

It was the beginning of a 38-year journey, during which he traveled the country and ultimately landed a much-coveted job as a Pullman porter, one of the uniformed railway men who served first-class passengers traveling in luxurious sleeping cars.

“I was very happy,” Gibson said. “It helped me feed my family … take care of them.”

Like thousands of other African Americans of his era, Gibson had found a job that provided steady work and helped elevate his family’s socioeconomic status. He was able to buy a car and a brand new home.

“For African Americans, it was a middle-class job,” said Lyn Hughes, founder of the A. Philip Randolph Pullman Porter Museum in Chicago, which celebrates the contribution of African Americans to the nation’s labor history. “It represented a sort of freedom, flexibility and education all in one bundle.”

The Pullman Palace Car Co. was founded by George Pullman in 1867 and was most famous for the development of the railroad sleeping car, which featured plush upholstery, marble-topped wash basins and lavishly decorated interiors. In the beginning, the company hired only African American attendants.

In 1925, the Brotherhood of Sleeping Car Porters became the country’s first all-black labor union and helped pave the way for equal employment benefits; it later played a role in the civil rights movement.

Today, at 100, Gibson is the oldest surviving Pullman porter, according to records kept by the Randolph museum. There are fewer than 50 of the railroad men surviving.

“It was hard,” Gibson said of his work. “But it was fun.”

On May 21, the centenarian celebrated his birthday with more than 200 of his friends and family, which includes three daughters, six grandchildren, 18 great-grandchildren, 13 great-great-grandchildren and one great-great-great-grandchild.

President Obama, Gov. Arnold Schwarzenegger, Los Angeles County Supervisor Mark Ridley-Thomas, the Union Pacific Black Employees Network and the USA Retirement Railway Board all sent cards, certificates of recognition or gifts.

Born in Keatchie, La., Gibson was the second of two children raised by a single mother. The family later moved to Marshall, Texas. When Gibson graduated from high school, he wanted to enroll in tailoring school, but the family couldn’t afford it.

Instead, he worked at odd jobs and started a cleaning and pressing service, before moving to Los Angeles in 1935 in search of a better life. He lived with a friend, earning his keep making sandwiches at a local tavern and at one time doing cleaning for a food production company.

Then one day in 1936, a deacon at his church who worked for the Union Pacific Railroad as a coach attendant asked Gibson’s wife, Beatrice, if her husband would be interested in a job with the railroad. Gibson jumped at the opportunity.

“He took me to the superintendent,” Gibson said, “and they hired me on the spot.”

In the late 1960s, Gibson graduated to the position of Pullman porter. His first trip in this new role was to Promontory, Utah — famous for the summit where the country’s first Transcontinental Railroad was officially completed in 1869. Soon he was rubbing shoulders with celebrities such as composer, pianist and big band leader Duke Ellington, jazz singer Cab Calloway, and jazz trumpeter Louis Armstrong, who Gibson recalled was always friendly and willing to talk.

“He played Vegas and would catch my train from Vegas many times,” Gibson said. “He was quite interesting.”

Being a Pullman porter “was desirous by most African Americans,” said Hughes, who has written a book on the subject. “But not everyone could do that job. You had to be a certain type of person. You had to have natural elegance, stature … and the ability to interact with people at all levels.”

Porters sometimes also had to endure humiliation and racism as well as the caprice of some passengers and white railway employees. The black union would help to protect workers from some of these abuses.

Gibson says he was always treated with respect.

The Pullman Co. ended operation of sleeping cars in 1968, according to Aaron Hunt, a spokesman for Union Pacific. At that point, the various railroads took over the function, and Pullman porters were transferred to such companies as Union Pacific and later Amtrak.

Gibson, who retired in 1974, joked that the long periods away from home helped to strengthen his marriage.

“It kept the wife from not getting tired of me,” he said.

Despite his age, Gibson remains fit and alert. He takes no medication, doesn’t wear glasses and still likes to drive.

His wife died in 2004, after 76 years of marriage. But he has a lady friend, Evelyn Dotson, 82, and three doting daughters, Gloria Gibson, 65, Barbara Leverette, 76, and Gwendolyn Reed, 78. His firstborn, a son, died in 1958 of Hodgkins disease.

His daughters take turns looking after Gibson, preparing meals, taking him out to dine, making sure he has new clothes.

“He’s the backbone of the family,” Reed said. “At 78 years old, I can holler ‘daddy’ louder than anyone in the world, and he will always say, ‘What do you need?’ — at 100. He’s a role model for all the young men in our family … for all the men in the neighborhood.”

Gibson, a former state employee, gushed as she recalled how her father tailored her first formal dress to attend a junior high ball. He also made his daughters’ flag girl uniforms.

Only middle daughter Leverette was willing to throw a friendly jab at her father.

“My father and I are oil and water,” she said. “He’s so stubborn.”

Gibson didn’t miss a beat.

“And you’re stubborn-er,” he fired back, with a mischievous grin.

7756: Corporate Cultural Collusion.


Madison Avenue’s continuing struggles with diversity have inspired MultiCultClassics to coin a new phrase: Corporate Cultural Collusion.

Corporate Cultural Collusion is an increasingly common phenomenon in our industry.

Last May, Advertising Age suggested Madison Avenue adopt its own version of the Rooney Rule to ignite inclusiveness. It’s an idealistic notion, as our industry has historically been unable and unwilling to execute any self-regulating measures.

Recent events, however, have revealed a better target for implementing the Rooney Rule: advertisers. After all, clients risk greater potential losses from negative publicity. Additionally, these companies have clearly contributed to the lack of diversity on Madison Avenue by engaging in Corporate Cultural Collusion.

Forget the allegations that certain clients instruct agencies to prohibit minorities from working on their accounts. Let’s even put aside how clients perpetuate the issues by using minority agencies to satisfy supplier diversity initiatives. Today’s advertisers employ different, more effective forms of Corporate Cultural Collusion.

The most blatant examples of client-sponsored Corporate Cultural Collusion involve account assignments. In the past months, multimillion-dollar brands like Chevrolet, Cadillac, Uncle Ben’s and IHOP have been handed to White agencies without a formal review. It’s the buddy system at its finest—and an opportunity to test the Rooney Rule.

When an account is up for grabs, the RFPs should include a section on each competing agency’s diversity objectives and achievements. Presenting hard numbers and case studies to prove inclusiveness must be mandatory. Additionally, each agency ought to introduce the diverse team that will service the account. If a new account requires hiring staff, the client must instruct the winning agency to meet specific employment goals to ensure diversity happens. Finally, clients should be required to invite minority agencies to pitch—to assume lead AOR status, not multicultural second-class citizenship.

Clients are forever hyping social responsibility. Coke brags about concern for children. P&G unveiled its sustainability supplier manifesto. The list goes on. Clients also consistently recognize and salute minorities with targeted programs, as well as patronizing messages during events like Black History Month, Hispanic Heritage Month, Asian Pacific American Heritage Month, etc. And of course, clients promote internal diversity and supplier diversity via contrived ads that only seem to run in minority publications. Yet they don’t see the contradictions and hypocrisy of conspiring with advertising agencies where exclusivity reigns.

It’s time to put advertisers on notice and force them to live up to their word versus allowing them to let Corporate Cultural Collusion thrive.

Sunday, July 04, 2010

7755: Corporate Tribalism Review.



From the July 2010 issue of Black Enterprise.

7754: Bud Light Clueless On The 4th Of July.


This Bud Light commercial celebrates the Fourth of July with cultural cluelessness. Showing the Founding Fathers partying obviously prohibited the brand from displaying a diverse cast, as any Blacks would have been slave servants—or rape victims. At least Thomas Jefferson didn’t roll up with Sally Hemings. Plus, it’s pretty asinine that the creative team included a reference to “the benjamins” and used a musical soundtrack made famous by the late James Brown.

7753: Cosby Performs At Essence Fest.


From The Times-Picayune…

Bill Cosby gives Essence Fest visitors his old-school views on teen pregnancy, gun violence

By Katy Reckdahl, The Times-Picayune

Before partying and dancing their way through Saturday night, many Essence Festival visitors spent the day listening to panelists talk about weighty education topics. At times, they packed a 5,000-seat auditorium in the Ernest N. Morial Convention Center.

Comedian Bill Cosby, who drew the biggest crowd of the afternoon, took on teen pregnancy, gun violence and cussing rappers before concluding with remarks about schools.

Like Cosby, local speakers such as parent advocate Karran Harper Royal and Andre Perry, the CEO of the University of New Orleans’ charter schools, also emphasized that successful schools find ways to address the challenges students face outside the classroom.

Perry mentioned a high-achieving student who moved 30 times between birth and graduation.

“We need to see how they cope with stress so that we can teach other students those coping skills,” he said.

As usual, Cosby’s old-school admonitions to parents drew huge applause, as he talked about a man whose 14-year-old daughter had just gone through a pregnancy scare.

Cosby’s advice: Sit down and talk with teenagers who you know are sexually active. “Lay it out to them: ‘You’re out here humping without a rubber, and she’s humping without the pill or a diaphragm,’” he said.

If she gets pregnant, she’s stopping herself “in the middle of the road of life,” he said.

Cosby advised his listeners to talk not only to their children but also to cousins, nieces, nephews and neighbors. “Get into people’s business,” he said. “You’re a taxpayer and you’re tired of picking up the tab for someone’s sexual moments.”

Essence magazine news editor Wendy Wilson asked Cosby about statistics showing that violence — mostly gun violence — is now the leading cause of death for black youths age 10 to 24, killing an average of 16 people a day.

People would “riot in the streets” if that many black children were killed each day by white lynch mobs who pulled them out of their houses and hanged them in the public square, Cosby said.

Ultimately, he holds parents culpable. “Whose fault is it that gun is in your child’s room?” he asked. “Look under the mattress. Say, ‘I’m raising you. This is my job, to raise you.’”

Young black males do have to contend with police profiling, Cosby said. But he quoted Earl Lloyd, the first black player in the National Basketball Association, who said that his mother would question him closely when he came home about where he had been and with whom. “She’d tell him, ‘If you’re not in the picture, you can’t be framed.’”

Cosby recalled speaking at a Newark, N.J., high school that graduated 255 students out of a ninth-grade class that started with750. As he looked at the graduates, he said, he noticed that about 80percent were female. Of the top 13 honor students in the class, only one was male.

All children must be able to envision themselves venturing into the world, graduating from college and earning a living, Cosby said as he mimicked singer James Brown: “Get up. Stay on the scene. Be a studying machine.”

Saturday, July 03, 2010

7752: Ranting and Raving.


Fast-talking in a MultiCultClassics Monologue…

• Mel Gibson’s ex-girlfriend Oksana Grigorieva allegedly has an additional 30 minutes of recorded rants to share with the world. The recordings will likely get more play than Gibson’s last few movies.

• A court in The Hague ruled Naomi Campbell could be subpoenaed to testify about allegedly receiving a “blood diamond” from the former president of Liberia. And if she’s asked to return the gem, Campbell will likely unleash a rant that makes Mel Gibson sound like the Pope.

7751: Gender Equality Reality Check.


From The Chicago Sun-Times…

Gender equality: Easy to believe in, tough to act on

By Tracy Clark-Flory

Oh joy, a new study on gender equality by the Pew Research Center was released Thursday.

The good news first: Most of the world believes in women’s equal rights.

“Most also find a marriage in which both spouses share financial and household responsibilities to be more satisfying than one in which the husband provides for the family and the wife takes care of the house and children,” the survey says. “In addition, majorities in most countries reject the notion that higher education is more important for a boy than for a girl.”

You go, world. Rock on with your egalitarian-minded self.

Now, for the bad news: Most of the world has a problem when it comes to actually putting that belief in equality into effective action.

“People in many countries around the world say gender inequalities persist in their countries,” the report says. “Many say that men get more opportunities than equally qualified women for jobs that pay well and that life is generally better for men than it is for women in their countries.”

Granted, the survey focuses on people’s perception of inequality, as opposed to an empirical evaluation of women’s standing—although those also exist, and they’re also depressing.

If you’re a glass-half-full sort of person, you could instead see this as good news: Hey, most of the world recognizes inequality!

However, the study finds that women are much more likely to report major gender inequality—“by double-digit margins … in 13 of 22 nations” surveyed.

Jacqui True, author of Gender, Globalization, and Postsocialism, puts it perfectly with her response in the New York Times: “When you’re left out of the club, you know it. When you’re in the club, you don’t see what the problem is.”

It’s easy enough to say you believe in women’s rights—yeah, sure women are equal—but talk is cheap, as they say.

It’s an entirely different thing to think critically about inequality and fight to recognize it in your day-to-day life, not to mention to do something to actually change it.

Tracy Clark-Flory is a regular contributor to Salon’s Broadsheet blog, where this was posted.

Friday, July 02, 2010

7750: Dentyne Pure Playa.


This Dentyne Pure commercial offers a minty fresh take on interracial romance.

7749: Gibson’s Mouth Is A Lethal Weapon.


From The New York Post…

Mel’s vile rant
Race slur, ‘burn’ threat for lover

By David K. Li

Mel Gibson has unleashed his most vile rant yet—a racist and sexist threat against his baby mama that was caught on tape, according to a disturbing report yesterday.

The celebrity-gossip Web site Radar Online claimed to have heard the disturbing tape recordings of Gibson yelling at ex-gal pal Oksana Grigorieva, the mother of his infant daughter.

Gibson’s most foul comments reportedly came while dressing down Grigorieva for wearing provocative clothes.

“You’re an embarrassment to me!” he said, according to Radar Online. “You look like a fucking pig in heat, and if you get raped by a pack of niggers, it will be your fault.”

Gibson, 54, and Grigorieva, 40, are locked in a bitter battle over child support. Gibson’s affair with the Russian musician led to the end of his 29-year marriage.

RadarOnline didn’t post the actual recording but claimed to have heard Gibson’s angry words.

In another rant, he allegedly threatened to torch Grigorieva’s house but only after he’s sexually serviced.

“I am going to come and burn the fucking house down,” Gibson reportedly said. “But you will blow me first!”

The ultraconservative, Catholic Gibson has been a Tinseltown pariah since his drunken-driving bust in 2006, when he told a cop that Jews were responsible for both world wars.

He went on to call a female sergeant “sugar tits” at the station house.

Reps for Gibson declined comment yesterday, and Grigorieva’s lawyer didn’t immediately return messages seeking comment.

A legal expert said the recordings could easily make it into court and hit Gibson hard in the wallet.

“I think it’s relevant because the mother can now say, ‘What kind of dad threatens the mother of his child?’ “ said Stan Goldman, who teaches rules of evidence at Loyola Law School in Los Angeles.

“If a judge agrees and gives increased custody of the kid to the mom, that’s going to increase the payments Mel would have to make.”

Gibson, meanwhile, closed a lowball deal to unload the Connecticut estate he’d been trying to sell for three years.

Gibson sold his Greenwich property, known as Old Mill Farm, for $24 million, according to property records.

The Post first reported in 2007 that Gibson had put the property up for sale and was asking for $39.5 million. The “Mad Max” actor shelled out $9.3 million for the 75-acre place in 1994.

“I think asking $40 million, before the market went into a downward motion like it is now, might have been an aggressive price,” said Joann Erb, a Realtor who once listed the property in the early ‘90s.

“Still, I think $24 million, in this market, is a good price” for Gibson.

Thursday, July 01, 2010

7748: France’s Grande Plans For Diversity.


From The New York Times…

Top French Schools, Asked to Diversify, Fear for Standards

By Steven Erlanger

PARIS — France is embarking on a grand experiment — how to diversify the overwhelmingly white “grandes écoles,” the elite universities that have produced French leaders in every walk of life — and Rizane el-Yazidi is one of the pioneers.

The daughter of protective North African parents in the tough northeastern suburb of Bondy, Ms. Yazidi is enrolled in a trial program aimed at helping smart children of the poor overcome the huge cultural disadvantages that have often spelled failure in the crucial school entrance exams.

“For now we’re still a small group, but when there will be more of us, it’ll become real progress,” said Ms. Yazidi, 20. But she is nervous, too. “We’re lucky, but it’s a great risk for us,” she said. “We might never make it” to a top school.

Because entrance to the best grandes écoles effectively guarantees top jobs for life, the government is prodding the schools to set a goal of increasing the percentage of scholarship students to 30 percent — more than three times the current ratio at the most selective schools. But the effort is being met with concerns from the grandes écoles, who fear it could dilute standards, and is stirring anger among the French at large, who fear it runs counter to a French ideal of a meritocracy blind to race, religion and ethnicity.

France imagines itself a country of “republican virtue,” a meritocracy run by a well-trained elite that emerges from a fiercely competitive educational system. At its apex are the grandes écoles, about 220 schools of varying specialties. And at the very top of this pyramid are a handful of famous institutions that accept a few thousand students a year among them, all of whom pass extremely competitive examinations to enter.

“In France, families celebrate acceptance at a grande école more than graduation itself,” said Richard Descoings, who runs the most liberal of them, the Institut d’Études Politiques de Paris, known as Sciences Po. “Once you pass the exam at 18 or 19, for the rest of your life, you belong.”

The result, critics say, is a self-perpetuating elite of the wealthy and white, who provide their own children the social skills, financial support and cultural knowledge to pass the entrance exams, known as the concours, which are normally taken after an extra two years of intensive study in expensive preparatory schools after high school.

The problem is not simply the narrow base of the elite, but its self-satisfaction. “France has so many problems with innovation,” Mr. Descoings said. Those who pass the tests “are extremely smart and clever, but the question is: Are you creative? Are you willing to put yourself at risk? Lead a battle?” These are qualities rarely tested in exams.

But the schools fear that the government will undermine excellence in the name of social engineering and say the process has to begin further down the educational ladder. The state, they say, should seek out poor students with potential and help them to enter preparatory schools. Of the 2.3 million students in French higher education, about 15 percent attend grandes écoles or preparatory schools. But half of those in preparatory schools will fall short and go to standard universities.

In 2001, Mr. Descoings, 52, who cheerfully admits that he failed the concours twice before passing, began his own outreach program to better prepare less-advantaged students for Sciences Po. Last year, the school accepted 126 scholarship students out of a class of 1,300, and two-thirds of them have at least one non-French parent, he said. But that is a far cry from 30 percent.

One of them, Houria Khemiss, 22, is about to graduate from Sciences Po in law. The daughter of Algerian parents growing up in impoverished St.-Denis in the Paris suburbs, she was pushed by a high school teacher to the special preparatory program. She wants to become a judge, “because then you have a direct impact on people’s lives.” Many at Sciences Po will become the leaders of France, she said, “and because we are there it gives them another point of view.”

Oualid Fakkir, 23, who is graduating with a master’s in finance, said, “It’s very dangerous for France to close its eyes and say, ‘Equality. We have the best values in the world.’ It’s not enough. There has to also be equality of chances.”

But other elite grandes écoles are more specialized than Sciences Po, concentrating on engineering, business management, public administration and science, and they are more concerned about the government’s program.

Pierre Tapie, 52, is the head of the business school ESSEC and chairman of the Conférence des Grandes Écoles, which represents 222 schools.

While he shares the government’s objective of diversity, he said, there is a long educational track before the concours. “We cannot be the scapegoat of any demagogic decision because we are the finest and most famous part of the whole system,” he said. Gen. Xavier Michel, 56, runs École Polytechnique, one of the world’s finest engineering schools and still overseen by the Ministry of Defense. Known as X, the school is extraordinarily competitive, and its students do basic training and parade wearing the bicorne, a cocked hat dating from Napoleon, who put the school under the military in 1804.

“The fundamental principle for us is that students have the capability to do the work here, which is very difficult,” with a lot of math, physics and science, very little of it based on cultural knowledge, General Michel said. Even now, he said, the school takes only 500 students a year, barely 10 percent of its specially educated applicants. “We don’t want to bring students into school who risk failing,” he said. “You can get lost very quickly.”

Read the full story here.