Saturday, January 14, 2017

13499: Trulicity Duplicity.

Trulicity presents a ton of true side effects—with an “actor portrayal” to boot.

1 comment:

Anonymous said...

All pharmaceutical advertising is the same.

They create three pieces, one with white talent, one with black talent (but never too black), and one with ethnically ambiguous (could swing Hispanic, could swing Asian).

Then they blend it all into one additional piece that features one patient from each "key demographic" and that's it. Instant diversity, even though no one of color ever works on pharm accounts in a meaningful way.