Thursday, January 07, 2010

7427: Advertising Car Wreck.

This actual craigslist ad demonstrates the increasingly insane expectations among employers. The agency wants a writer with 7+ years experience—Masters preferred—to write automotive direct mail and annual reports. Because you need that advanced degree to craft lines like, “No money down!”

Automotive Copywriter – Contractor/ Freelancer
Date: 2010-01-06, 3:45PM CST
Reply to:

Advertising firm in Chicago is seeking a freelance copywriter with experience in the automotive industry to translate concepts into effective copy, ensuring copy tone and style are consistent with visual tone and style.

• Works with creative director to develop ad campaigns and concepts of outstanding quality for interactive/web, print, broadcast, direct mail and other forms of promotion for agency and clients.

• Researches clients’ products/services/image to ensure ability to write accurate, on-target copy/concepts for assigned projects.

• Writes to ensure copy/concepts serve the purpose of first and foremost promoting the client’s brand image and/or selling their product or service, according to the strategic creative plan

• Assignments include brochures, annual reports, whitepapers, letters, scripts, direct mail and other promotional materials related to the specific products/services
Required Skills

• Bachelors Degree in related field required, Masters preferred
• 7+ years automotive industry copywriting experience required
• Brand strategy and implementation support experience preferred
• Strong organizational and communication skills
• Great attention to detail
• Able to juggle multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive attitude
• Creativity and originality

Please provide rate information and samples of your work with response in order to be considered.
Samples of your previous work are required in your application.

No comments: