Thursday, January 31, 2008

5059: Stink Outside The Bun.

Adscam and Adrants have already panned this Taco Bell spot, and rightly so. Additionally, some folks have already noted the stereotypes. But let’s review and rehash it all anyway.

What’s most amazing—besides the realization that the commercial was produced in the 21st century—is the culturally clueless depiction of a mariachi band. The music track, incidentally, feels like it was scored by a monkey band. The cartoonish accents are a nice touch, especially the hollering of the tagline. You can almost picture the creative director at the recording session telling the voiceover talent, “Can you sound more Mexican?

Taco Bell is constantly attempting to woo Latino customers. This is not the way to do it. In fact, the effort is downright shameful—it’s offensive on nearly every level imaginable.

Draftfcb is responsible for this mess. They should be beaten like a piñata, then fired. Pronto.

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