Friday, August 07, 2015

12806: Cutting Caucasian Cavalry.

Advertising Age reported MillerCoors Cut Cavalry, the White advertising agency hatched exclusively for the client by WPP in 2012. That’s a pretty short tour of duty. But it’s hardly surprising in light of the recent appointment of a new Chief Marketing Officer for the beer maker. An exclusive pitch features three secret agencies, although it’s safe to guess the shops are White. New CMO David Kroll declared, “It’s frankly just time for a change.” A new White man will pick a new White advertising agency to create a new white-bread campaign. Yep, that’s definitely a change.

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