Tuesday, December 08, 2015

12962: Pepsi Challenge 2015.

Adweek reported that Hero, a boutique advertising agency in New York, challenged PepsiCo Global Beverage Group President Brad Jakeman to make good on his recent rant about broken agency models by hiring small agencies instead. Jakeman responded with praise for the feisty shop’s passion. Based on the Hero website, the place appears to be pretty diverse, which also plays into Jakeman’s oh-so-bold stance on exclusivity. In short, here’s an opportunity for the PepsiCo executive to kill multiple birds with one stone. Or will Jakeman continue to talk the talk, yet walk with White advertising agencies?

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