14968: Prejudiced Pandemic Prompts Hand Washing And Hand Wringing.

Adweek reported on the #WashTheHate campaign launched by IW Group to address the anti-Asian hate and racism fueled by the COVID-19 pandemic. The story’s key insights include:

• IW Group leveraged existing relationships with influencers who had experienced hate incidents firsthand.

• Harassment hits home as Asian Americans in marketing and advertising encounter bias, too.

• Brands are missing out on support from a major global—and notoriously loyal—consumer base.

The campaign warrants consideration, as it appears to underscore a disturbing phenomenon that routinely erupts during U.S. disasters. That is, disasters expose and ignite latent—or hidden—racism and hate.

Sure, the Pollyannaish might insist disasters bring everyone together, creating a common bond and singular purpose. But reality writes a different script. Think about it. The terrorist acts of September 11, 2001, inspired ugliness towards Arabs, Muslims and South Asians among others. Hurricane Katrina spotlighted the segregation and discrimination faced by Blacks in Louisiana. And now, COVID-19 is spreading a prejudiced pandemic for people of Asian descent.

The second key insight—Harassment hits home as Asian Americans in marketing and advertising encounter bias, too—is worth misinterpreting as well. The initial read sounded like Asian Americans were experiencing bias in the marketing and advertising community. Well, it could be argued that agencies such as IW Group are second-class citizens in the multicultural ghettos of Adland—and that’s no ancient Chinese secret to be washed away.

14967: Presenting A Social Service—Social Distancing v Social Isolation.

Most advertising copywriters would agree on extending kudos to the political hack that coined the new catchphrase “social distancing”—hey, here’s a salute from six feet away. It’s so much friendlier than quarantine directive, biohazard warning, pandemic precaution, or anti-plague survival tactic.

Yet has the term been properly defined and communicated to the general public? Adland’s COVID-19 campaigns—created in a rush with award submissions in mind—lack integrity, credibility, and responsibility—as well as clarity.

It’s important to distinguish social distancing from its non-kissing cousin, social isolation. Indeed, separating the two could mean the difference between life and death—for scientifically proven reasons that the average coronavirus guidelines-abiding citizen might not realize.

Social distancing is actually rooted in extreme self-compassion and committed concern for others. First, it demands taking care of oneself to the highest degree. At a close-yet-not-touching second, it shows ultimate respect for the well-being of all people—it’s also about halting the spread of fatal cooties to family, friends, and fellow humans. In short, social distancing is an act of true love.

Social isolation is often rooted in low self-esteem and escalated fear. First, it demands dislike of oneself in the worst form. At a close-yet-distant second, it shows ultimate lack of self-respect and indifference toward all people—it’s about avoiding human connection for the wrong motivations. Studies have revealed the condition can be as detrimental to health as obesity, smoking, drinking, and drug abuse. In short, social isolation is acting alone in darkness.

The paradoxical thought for the day: social distancing embraces life, social isolation ends life.

P.S., practicing social distancing does not preclude providing goodwill and kind assistance to those experiencing social isolation—it’s always possible to connect sans contact.

14966: Brazilian Black Lives Matter…?

This campaign from Brazil spotlights the disproportionate number of gun-related deaths experienced by Blacks, insisting that “the media needs to talk about genocide.” Um, why not let the legal system—versus scam-awards-seeking advertising wonks—talk about it?

14965: Hiring Service Logo Has A Hire-On.

The iHire logo could get itself in HR trouble for sexual harassment…

14964: Is Annie The Chicken Queen Going Global Or Going Gone?

Adweek interviewed new Popeyes Global CMO Paloma Azulay about the planetary vision for the brand—and she even discussed the popularity of fried chicken among Blacks:

ADWEEK: Black Americans have been a huge part of Popeyes support base for years, and were a big part of amplifying the chicken sandwich discussion on Twitter. How will the brand stay true to that audience while growing its base, and how will you ensure that diversity is represented in the marketing and creative teams?

AZULAY: This is one of the main challenges that we have in the process of expanding the brand. Consumers want authentic stories and they want truth. If we try to please everyone, or pretend to be something that we’re not and deny our roots, I think people won’t buy into it. So I think we need to make a big effort to stay close to the communities, to listen to our guests.

They’re Popeyes hardcore fans, and I believe we have been doing a good job so far. When Beyonce launched the Ivy Park collection, we reacted super quickly launching That Look From Popeyes, which was basically a fashion photoshoot with our own uniforms. We put the uniform on sale and it was sold out immediately. That took us probably three or four days. And the secret behind this idea, and I think it’s the secret behind our way of doing marketing, is listening. Because I think when you listen, and when you’re close to your core audience, you can create content and ideas that will be relevant for everyone, because they are authentic. So we put a lot of efforts into listening, to keep exploring what our guests are telling us and putting them the spotlight. I think this is a core principle. To stay true to who we are.

Okay, for starters, Azulay completely sidestepped answering the inquiry about ensuring vendor and agency diversity. Plus, completely missing from the conversation were any references to Annie the Chicken Queen. This is not good news, honey.

14963: Saatchi & Saatchi Denmark Doesn’t Have A Leg To Stand On.

Saatchi & Saatchi Denmark is responsible for this divertisement hyping gender equality. Um, is Saatchi & Saatchi really qualified to pontificate on the subject? Really? The long-winded and air-headed concept explanation below requires sitting down.

“We’ve created the campaign for KiB (Women On Boards) — an organization fighting to give women more influence at the top of Danish businesses. Up until now it has been a struggle for KiB to create the needed impact, mainly because a great deal of Danish companies have not been interested in a dialogue as to the benefits of having more women in top positions. So, we had to come up with an extra ordinary campaign to break the wall of silence”, says Annette Piilgaard, CEO of Saatchi & Saatchi Denmark.

“We knew we had to come up with something mind provoking and at the same time very easy to decode. And what would do the job better than sending the companies a brand-new modern chair ... with a missing leg to tell the story about the imbalance? The link from the three-legged chair to the need for more women in leadership positions and boardrooms is a very clear and concrete symbol that creates great impact”, explains Sabine Herskind, Creative Director of Saatchi & Saatchi Denmark.

“The strategy was to put pressure on the companies receiving the chair with the missing leg — a leg we would bring to a meeting if they invited us for dialogue. So, we decided to go public with the names of the companies we approached. It has been provoking, but highly effective”, says Annette Piilgaard.

The campaign was launched in the beginning of January created instantly created a very broad and positive reaction. Besides securing meetings with leading companies, it has also generated a long range of articles in the Danish press supporting the campaign. In addition, the Danish Ministry of Industry, Business and Financial Affairs have also reached out to initiate a dialogue.

“We could not have wished for a better reaction and it feels great to have generated the reach we were aiming for. At this point, 7 out of 10 have invited us to a meeting and we are extremely happy for the positive feedback. But what matters the most is the end result; more women in leading positions in Danish top companies”, says Gitte Maya Elsing, chairwoman of KiB.

14962: Digital Shop Chatbot Earns Employee-Of-The-Year Status.

Leave it to a digital agency to deem a chatbot as being their most qualified, talented, likeable and ambitious employee. Sadly, it’s probably true. The description below confirms the place is comprised of unqualified, talentless, dislikeable and unambitious humans.

I am blue by morning. Green by noon. And grey by night. What am I? Ahem! I’m DDB & Tribal Vietnam’s new chatbot. Sure, I can do a lot more than just change background colours. I can show you our work, connect you to our social media pages and put you in touch with our Managing Director. Some may even say I have a lot of power in my hands. Speaking of hands, I don’t have any. But I am armed with a lot of pickup lines. And when I’m not busy listening to hardcore death metal, I like regaling internet strangers with tales about our agency. If you pop over looking for funny cat videos, I won’t bother saying hello. By the by, have you seen that cat doing that little cat thing on Instagram? Ha. To keep me company, check out ddbtribal.vn

14961: Pride Train On Track To Derail Anti-Asian Hate.

Adweek reported on the Pride Train campaign designed to combat anti-Asian hate and racism, which has spiked during the COVID-19 crisis. Gee, guess the Ad Council’s #AloneTogether propaganda isn’t working…

Faux Subway Posters Urge NYC Commuters to Curb Anti-Asian Hate

Campaign launched at the height of coronavirus-fueled xenophobia

By Mary Emily O’Hara

Two weeks ago, when people still left their homes and New Yorkers took the subway to work, Thomas Shim and Evan Choi snuck from station to station pasting up posters. With the Metropolitan Transit Authority (MTA) logo stamped in the upper right corner and the familiar phrase “Service Information” emblazoned across the top, the posters looked like official public notices from the city agency that operates one of the world’s most busiest commuter systems.

Featuring colors from the Chinese, Korean and Japanese flags, the official-looking announcements tell riders: “No ignorance, racism, or xenophobia allowed at this station at any time.”

But the posters weren’t officially sanctioned by the MTA. Instead, they are the latest guerrilla campaign by Pride Train, the same group that brought attention to LGBTQ Pride Month and racist attacks at subway stations is now tackling xenophobia related to the coronavirus.

Shim, one of the founders of Pride Train and a creative strategist at Instagram, told Adweek the inspiration for the latest posters came from the rise in anti-Asian attacks since the coronavirus pandemicstarted.

“As an Asian American, I’m hyper-aware of my surroundings, and I’ve felt watched,” said Shim, who has Korean and Japanese ancestry. “And it doesn’t help that some of my friends and neighbors have been yelled and spat at.”

Public attacks on Asian Americans and Asian immigrants began to ramp up in February, with reports of violence around the U.S. as well as internationally. One viral video showed a Chinese woman wearing a paper medical mask being chased, holding her arms up to block her face as a man threw things at her, and finally being violently grabbed and hit.

Less violent—but still impactful—forms of discrimination took hold quickly as the virus spread, with Asian American restaurants becoming deserted to the point where food bloggers started a #SupportChinatown campaign in an attempt to keep businesses open.

Choi, who is Korean and works as a freelance art director, said he’s experienced harassment mostly at later hours when subways and public areas are more deserted. “When I go outside around 9 or 10 [at night] when there are fewer people around, people have said things to me like, ‘Get out of the country,’” he said.

“Since Thomas and I started this project, I hear a lot from my Korean friends who say, ‘Thank you for doing this; I’m really afraid to go out and get harassed,’” Choi said. “Right now is the highest point of it. There’s a lot of misconceptions like, ‘Asians are the virus.’”

On Pride Train’s Twitter account, a photo of the recent posters was met with harsh responses that served as examples of why the campaign is needed. “The left are so ignorant they believe a virus is a race,” said one reply, seemingly clueless about the spate of violent attacks the campaign is trying to halt.

The majority of responses to the campaign have been positive, but Shim said he was surprised that some of the strongest negative feedback came from Asian and Asian American people on social media.

“The Chinese flag has a very heavy stigma attached to it,” said Shim. “A lot of our Vietnamese and Hong Kong followers found it to have [negative] connotations. We tried to see it as a national flag rather than a party flag, but obviously, people are reading into it.” Shim said that Pride Train understands why the Chinese flag—which is also the flag of the country’s communist party—is upsetting for many people.

The response has been a learning curve for the small group of creatives that are already accustomed to a certain amount of bigoted feedback.

“Just like I can’t fully understand what a trans person goes through day-to-day, I can’t understand what a Vietnamese person sees,” Shim said. “As we’re aiming for radical inclusivity, we are asking how to do it better.”

14960: Crappy, Contrived, Clichéd COVID-19 Creative Collection.

Oh, look! Ads of the World started a COVID-19 Themed Ads collection—which will likely grow faster than, well, a global pandemic.

14959: In Italy, Whites And Blacks Smell Different.

GINEVRA from Tonino Lamborghini in Italy is apparently a segregated scent.

14958: And You’ll See Why 2020 Won’t Be Like “1984”…

Um, you might want to delay emailing your resume…

14957: From The Ad Council, #AloneTogether Sounds Like #SeparateButUnequal.

CNBC reported the Ad Council is partnering with the White House, the CDC, the U.S. Department of Health and Human Services and media companies on a PSA campaign addressing the COVID-19 pandemic via #AloneTogether. Nice. The exclusive organization representing the ultra-exclusive advertising industry presents a sentiment that has been consistently experienced by segregated, underrepresented racial and ethnic minorities in the field for generations.

NBCU, ViacomCBS, Walt Disney Television and other media companies will run new coronavirus PSAs

By Megan Graham

The Ad Council says it’s working with the White House, the CDC, the U.S. Department of Health and Human Services and media companies to show public service ads across major media platforms that discuss social distancing, personal hygiene and mental health in response to the COVID-19 pandemic.

The Ad Council is a nonprofit that makes and distributes public service announcements, including campaigns such as “Friends Don’t Let Friends Drive Drunk” and “Smokey Bear,” and has distributed information during times of crisis including the period after Sept. 11 and Hurricane Katrina.

The idea is to use the nation’s largest media companies and digital platforms to get out consistent messaging across television, radio, social media, out-of-home and digital media. All of the new ads direct audiences to www.coronavirus.gov and appear during time or space that’s donated by the media.

NBCUniversal will be displaying digital videos and social graphics in Spanish and English “to inform high-risk populations about the steps they can take to protect themselves and the public about how they can help stop of the spread of coronavirus,” the Ad Council said. Those messages, developed through a partnership between the Ad Council and the White House, will begin Tuesday.

National broadcast PSAs featuring the Surgeon General will also describe how Americans can protect themselves and those who are at risk. Those will be distributed to stations later this week, the Ad Council said.

Ad Age reported last week that President Donald Trump had requested to meet with top broadcast TV executives and the Ad Council to discuss COVID-19 on Monday.

Other creative pieces were developed by the Ad Council working with media companies and platforms, such as a campaign from ViacomCBS about the importance of social distancing, called ”#AloneTogether.” The campaign was led by MTV and ViacomCBS’ Entertainment & Youth Brands and will extend to all ViacomCBS platforms, the company said.

The campaign will include selfie videos and takeovers from music and celebrity talent across the company’s portfolio showing them at home. The company said a focus on mental health will be a major part of the campaign, “underscoring that social distancing does not mean social isolation.”

ViacomCBS said it’s also developing a toolkit of creative assets so #AloneTogether messaging can be used by other media companies.

The Ad Council said Walt Disney Television and ABC are working on messaging for parents and families to be distributed across their channels and platforms. Disney didn’t immediately respond to a request for details on what the assets would look like or when those would start appearing.

Additionally, The Atlantic’s internal creative studio is developing digital creative to point to relevant information, while iHeartMedia will “support messaging around social distancing and high-risk populations, among other important COVID-19-related topics, across their network of stations,” the Ad Council said.

Disclosure: NBCUniversal is the parent company of NBC and CNBC.

14956: Nando’s Does Chicken Wrong.

The creative clowns responsible for this Nando’s post from South Africa should be given the finger.

14955: Gimme A Break, Kit Kat Copy Cat.

Sorry, still annoyed by advertisers trying to cash in on the COVID-19 pandemic. The creative hacks at Saatchi & Saatchi in Israel responsible for this work should definitely be quarantined indefinitely. Here’s an explanation of the concept:

In a world where all government systems and experts are busy fighting the Corona virus, what can a chocolate brand do to contribute to the fight? Well, let’s be honest not very much. But that didn't stop Elite’s “Keef Kef” brand from playing its humble part.

Elite chocolate’s “Keef-Kef” bar is an iconic chocolate bar every Israeli has grown up on. Its name is based on two words which taken together mean fun. But when you break up the combination, you’ll notice that the first word is “Keef” — the Hebrew word for “High Five”.

So right after the Israeli Ministry of Health released the Corona coping guidelines that included a ban on hand shakes and high fives of all kinds, we embarked on a billboard and social media Real Time Marketing campaign. We deleted the first half of the brand’s name (“Keef” which means “high five”) and left only the fun (“Kef” in Hebrew slang).

14954: Is The 3% Movement Hijacking The Civil Rights Movement?

Adweek reported Kat Gordon is driving her White women’s bandwagon to the corner of intersectionality in Atlanta. Sorry, but Gordon’s understanding of intersectionality and women of color is, well, less than 3%. And it figures that the 3% Movement’s ride toward true diversity will likely be postponed—and sent into reverse—by COVID-19. Perfect.

3% Conference Heads to Atlanta in Effort to Solidify Commitment to Intersectionality

The organization makes its way south for the first time

By Mary Emily O’Hara

Since its inception nine years ago, the 3% Movement has helped inspire waves of inclusive change across the advertising industry. With a pay equity pledge program, an in-depth agency certification for gender parity and conferences that bring diversity discussions to a massive stage, 3% is changing the game by leveling the playing field.

Founder Kat Gordon told Adweek that after 25 events around the globe, advertising’s most visible gender equality organization is pulling back from its frequent mini-conferences. Instead, the 3% Movement will have one major annual gathering in addition to its “seasonless” work consulting with the industry.

In 2020, the conference will move to Atlanta, bringing its impact to a black-majority Southern city for the first time. The move reflects Atlanta’s growth as an advertising hub and the 3% Movement’s commitment to approaching gender equality through a diverse lens. The city has one of the most visible LGBTQ populations in the country in addition to being a black culture mecca.

“It’s very much a crusade. And the people who come become foot soldiers in the crusade, so we want it to be truly intersectional,” Gordon told Adweek. “We don’t just want women here, and we don’t just want white people here. We want a true representation of the industry, and we want more male attendees as well.”

Gordon launched the 3% Movement after learning that only 3% of creative directors were women, a number that has since gone up to 29% (with Gordon’s work playing no small part.) But she wants to see an industry where women make up at least half of creative directors and where people of color are not only in higher roles but want to stay in those roles.

Focusing on gender parity in advertising means recognizing that some groups of women have unique needs and challenges. That’s why the 3% Movement commissioned the Parenting in Adland report to find out why mothers were under-indexing in the industry. And at the 2019 conference, 3% surveyed attendees to gather demographics. While the majority of attendees self-identified as white females ages 31-50 in senior leadership positions, 39% of people at the conference said their race or ethnicity was black, Latino or other non-white groups. In addition, men made up 21% of attendees, and a few attendees identified themselves as transgender or non-binary. The survey did not include a question about sexual orientation.

“Women aren’t a monolithic group,” Gordon said. “There are groups of women who need extra muscle from 3% applied to make sure they’re heard and celebrated and discoverable for hiring.”

As one of the major advertising hubs in the South, along with Miami, Atlanta agencies struggle with the same diversity and inclusion issues as any agency in New York or Los Angeles. Celeste Hubbard, executive vice president at full-service agency Chemistry, moved to Atlanta four years ago after a stint at 72andSunny’s L.A. office. Hubbard said that while Atlanta is a black-majority city, staffing at agencies has far to go to match the city’s resident makeup, something she believes the agencies are taking into account and working on.

“I think agencies are putting in that effort to recruit, identify and retain talent that comes from multicultural or minority backgrounds,” said Hubbard, noting that Atlanta is more than just home to massive corporate clients like Coca-Cola and Home Depot. It is also home to a groundswell of talent in music, film and television and influencer spaces.

Hubbard said that while agencies are still working on adding and retaining staff of color in Atlanta, it’s common to see agencies there working with “local entrepreneurial production and video content development companies that are often led by African-American young people that are making digestible content for the local digital platforms.”

Atlanta native Shannon Watkins, senior vice president of brand and creative services at Aflac, said that the city’s diversity and its stance as a sort of an outsider to traditional Madison Avenue advertising drive more creativity.

“Women and minorities in creative fields can thrive in Atlanta because the city itself is a creative community that is open to unique points of view,” said Watkins. “As a result, advertisers and marketers can focus on delivering breakthrough work without fear or judgment. And when that happens, creative ideas are delivered in their purest form and have the highest likelihood of breaking through in the marketplace.”

Atlanta is already a hub for women leaders in advertising who consistently push the industry to diversify. The city is home to executives like Ronnie Dickerson-Stewart, chief diversity officer for Publicis Groupe and former diversity and inclusion leader at Digitas, who was given the Nancy Hill award at 3%’s 2019 conference. The city is further drawing talent away from Silicon Valley with the recent move of Kimberly Easley from Facebook to Dentsu Aegis, where she now leads creative and executive talent recruiting.

And in Atlanta, you’ll find agencies like Moxie, which is easily identified as one of the most diverse offices on multiple levels, and women-founded companies like WeAreRosie.

While Atlanta is modeling the 3% mission, it’s not perfect. Hubbard said that women in Atlanta advertising too often work underneath the same glass ceiling that hampers women in other markets.

“When I’m attending client meetings or even when I’m in internal meetings within my own agency, oftentimes, the majority of the participants in the room are women,” Hubbard said. “Women are leading these projects and executing these massive deals and assignments, but then when you look at the vps and executives and higher, you’re not seeing that representation at the same percentage. It’s a complete flip.”

14953: Fist Bump Precedes Coronavirus Knockout Punch…?

This holiday advertisement from Nigeria would not be approved for expressing a safe and healthy New Year, especially given the COVID-19 “social distancing” instructions and precautions.

14952: Large Grade AA—Or DD—Bullshit.

Somebody should hurl rotten eggs at the idiots responsible for this advertisement.

14951: Why Digital Agencies Should Be Shut Down During Coronavirus Crisis.

Leave it to a digital agency to create a contrived and hackneyed message, taking advantage of a deadly pandemic for self-promotional purposes.

14950: Nigerian Campaign For Airtel Is Unclear.

Critiquing this Airtel campaign from Nigeria might require getting more data. Or maybe not. It sucks.

14949: SafeAuto Continues To Create Contrived And Crappy Commercial Car Wrecks.

A new campaign for SafeAuto from Joan includes this commercial featuring an interracial couple that is pure garbage. So it looks like a women-run White advertising agency is just as capable of producing awful work for a clearly shitty client as any male-run White advertising agency. Bravo.

14948: Ads Of The World Perfectly Reflects The Exclusive And Discriminatory World Of Advertising.

Oh, look! There are currently 82 divertisements in the Top International Women’s Day Ads collection at Ads of the World. Meanwhile, Black History Month ads don’t even justify a collection. It’s a sad, sobering and accurate view of the advertising world.

14947: Wunderman Thompson Global Chair Switching Seat Before Exiting Throne.

Advertising Age reported Wunderman Thompson Global Chair Tamara Ingram will bail out by the end of the year to “pursue philanthropic work.” More revolutionary activism to end the Tampon Tax? Hey, she’s still got 9 months to deliver on divertsity as her top agenda item.

Wunderman Thompson Global Chair Tamara Ingram To Exit At End Of Year

By Lindsay Rittenhouse

WPP’s Wunderman Thompson announced in an internal memo obtained by Ad Age that Tamara Ingram, longtime agency vet and global chair, will be moving into a non-executive chair role before departing the company at the end of this year.

“Tam has been a great friend and colleague to me, as I am sure she has been to many of you,” WPP CEO Mark Read says in the memo. “I have learned a tremendous amount from her about our industry and what makes it special, and this has been invaluable to me. Having watched her in action, not only do I have a few stories, but I can say that there are few better at building relationships between clients and agencies that get the best out of both.”

Ingram, who first joined WPP in 2004, tells Ad Age that she is leaving to pursue philanthropic work. She is currently serving on the board of Save the Children in the U.K., and is a trustee of the nonprofit internationally, and plans to put her creative expertise behind more charitable projects.

“Having done so much with so many people and creators, I wanted to take that learning and put it toward doing good for other people,” Ingram says.

Before becoming the chairman of Wunderman Thompson following the 2018 merger of Wunderman and J. Walter Thompson, Ingram was the first female global CEO of JWT. She assumed that post a week after Gustavo Martinez was forced to step down following the high-profile discrimination lawsuit lodged against him by then-JWT Chief Communications Officer Erin Johnson. During her nearly 17 years with the holding company, Ingram also led Team P&G, the group’s dedicated Procter & Gamble unit where she was instrumental in winning Gillette, and served as chief client officer of the holding company before taking on the chief executive role.

14946: International White Women’s Day Outshines Black History Month.

Advertising Age published a super lengthy report spotlighting all the major brands running big-budget divertisements on International Women’s Day to celebrate the 100th anniversary of women receiving the right to vote. It’s a sharp contrast to Black History Month commemorating the right to vote for Blacks, which garnered a smattering of salutes with royalty-free photography.

14945: In Kenya, Cultural Cluelessness Is Served With Rice.

These advertisements from Kenya are described as follows: “‘Haishikani’ is the way the rice cooks. ‘Independent’. The campaign is a celebration of food, and of today’s women.” It also feels like a celebration of cultural stereotypes.

14944: Havas In Guatemala Creates Killer Campaign. Not.

This self-promotional campaign from Havas in Guatemala is described as depicting “products committing suicide because of their awful ads”—with copy that reads, “Trust us with your brand, before it’s too late.” The insensitive, ignorant and culturally clueless cretins responsible for the work should do the world a favor and just kill themselves.

14943: Celebrating 15 Years Catching Culturally Clueless Clowns.

MultiCultClassics marks 15 years of biased reporting, reviewing and ranting. Thanks for visiting.