Monday, March 10, 2008

5206: Latino Balls.

The General Market ad shows the Kleenex being hurled like a snowball. The Latino version? A soccerball, of course.


Anonymous said...

Because Hispanics like soccer.

Normally, this would be a smartass reply. Sadly, this was what a DOM of a major brand said to me recently during a presentation on their plans for the year.

HighJive said...

hey, it might be true that lots of them like soccer. doesn't mean you have to force it into every ad.