![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEI93a-wEqaG04suoI3znZ4DmFdSa7Wycq_kyrYmEZVDAv-WGWMdf9psRczt0BvpxMsCuTgOPdYT_FiV7pHxivxXv62eJBl_UR4mhANtBkOWnDKpJlluiVXKXWlLM4stKwlNJ3/s400/loreal-shades.jpg)
McCann London created a video for L’Oréal True Match boasting the brand “now matches 98% of UK’s skin tones” with 23 varieties of makeup foundation. A quick peek at the McCann team shows the White advertising agency matches slightly more than 1% of UK’s skin tones. That’s True Match Well Told.
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