Saturday, April 15, 2017

13641: Please Quit, BBDO.

This anti-smoking commercial is from Ireland via BBDO, declaring there are now more quitters than smokers in the country. However, there are clearly not more racial and ethnic minorities, as the only Black Irishman—not to be confused with Black Irish—appears in the background of a single scene (squint to spot him in the third frame presented here). Of course, that didn’t stop BBDO from hijacking Gloria Gaynor’s “I Will Survive.” Not sure why they felt the need to caption the lyrics. Perhaps the White advertising agency feared Irish people wouldn’t understand Gaynor’s words…?

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