Saturday, April 22, 2017

13652: Boldly Bad Bullshit.

LISTERINE® is trying to position itself as “bold” via a campaign—featuring a White breakdancer and White stuntwoman—that is anything but bold. Three White advertising agencies—MRY, JWT Worldwide and Tongal—are taking credit for the mess, which is probably the boldest move in the entire scenario.

No comments: