Sunday, June 13, 2010
7718: Madison Avenue Heads To Africa…?
Advertising Age presented a lengthy piece titled, Adworld Explores Final Frontier: Africa, ‘Continent of Opportunity.’ Wow, can’t think of an industry more qualified to handle that cultural task. The story reported, “Until now, Western agency networks that have been on the continent have largely operated out of South Africa…” No surprise there.
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