Thursday, January 10, 2013

10901: Why Hispanics Get Crumbs.

Isabel Valdes, President of Isabel Valdes Consulting, and Jake Beniflah, Executive Director of The Center for Multicultural Science, teamed up at The Big Tent to ask, “Why Can’t the Booming Hispanic Market Get Its Fair Share of Investment?” Valdes and Beniflah argued, “The answer lies in a seriously flawed system for gathering multicultural sales data.” Perhaps. Or maybe it’s rooted in the same reason why the booming Hispanic population can’t get its fair share of marketing jobs on Madison Avenue.

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