Monday, February 16, 2009
6450: Do All Ad Industry Minorities Look Alike?
Advertising Age has been running a series of articles apparently saluting Black History Month. On the one hand, the publication deserves kudos for consistent, year-round coverage of the typically underrepresented industry segments. However, of the three BHM reports to date, two are not even Black-focused. The second report spotlighted Chief Diversity Officers, whose chief concern should be, well, diversity. The third report examined the future of minority advertising agencies, which rightly included Latino and Asian executives. What’s next in the BHM series—Native Americans and indigenous Hawaiians?