![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtXC33RS0qyx86ITyq-i6Rs_X4sdSK4sOX9gkksYoo-Dd5-OTHzpB4cRkHKZwdLbe99D_t7mDc_uwnOjJpxK8nJrZEpe9QVlpEPZWxVQyH8xwur6O7tLBSj5Kf_flzdXMlbOcW/s200/BHM_Starlight.jpg)
Colgate-Palmolive deserves kudos for at least connecting with a worthy charity.
UPDATE: Oops. May have typed too quickly. Came across the Latino ad below, hyping the same charity with no BHM reference. Did Colgate-Palmolive simply attach BHM sentiments to its regular charity work to woo Black audiences? Is the presumption that BHM holds no interest to Latino audiences? Is there a White version out there with zero BHM or Latino elements? It’s all starting to feel a little too segregated—and tacky.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj34KyPJKFzmmUxHG1h09plx3xMLYLMN6JhsZBlYowjMTRkbtfNekjkbuhD87Y7ztuPite90eVCstpbGqTBlTEYvCMXb68nvcGTjH15bxPm59qHc1mSEjn_ruE6RveCR_Rmp_cV/s200/HISP_Starlight.jpg)
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