Oh, look! Campaign spotlighted a Black person who isn’t dead and/or hyping diversity. SBTV Founder Jamal Edwards shared his thoughts on advertising to millennials—or the DIY generation. “The DIY generation wants authenticity in 2016,” according to Edwards. Actually, the conclusion is a cliché, as every generation wants authenticity every year. Regardless, it will be difficult to deliver on Edwards’ declaration while the majority of advertising agencies are exclusively White and culturally clueless.
Friday, January 08, 2016
13001: Millennial Mumblings.
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