MultiCultClassics is often occupied with real work. As a result, a handful of events occur without the expected blog commentary. This limited series—Delayed WTF—seeks to make belated amends for the absence of malice.
Advertising Age presented “The Creativity 50 2015: The Most Creative People of the Year.” The list showed diversity, although there were no Black people recognized as “Advertising Innovators,” probably because the group remains grossly underrepresented—and is actually declining in numbers—in the field. Why was Ad Age able to identify creative Blacks across a variety of industries, yet unable to spot a worthy candidate on Madison Avenue? And how do the Blacks among The Creativity 50 2015 feel about that?
Acceptable forms of diversity in advertising, in order of social acceptability:
Exotic upper class foreigner of color, non-American
Black/brown people from entertainment, DABBLING briefly in advertising (but god forbid not doing it full-time or professionally)
Mixed-race American minorities
American minorities, black men and women dead last.
Beautiful woman. Hand clap to makeup and photography on this one, she looks stunning.
I'm laughing hard at this one.
White woman? Check, X 3.
Exotic foreigner of color, non-American? Check, Indonesian.
White Brazilian? Check.
Anybody black? HELL NO.
DIVERSITY ACHIEVED, IN THE EYES OF THE AD WORLD!
Post a Comment