Monday, January 11, 2016

13005: Print Your Exclusivity.

Not too keen on this “Print Your Legacy” campaign for Epson. The company is apparently “Honored to Have the Trust of the World’s Most Revered Artists.” Okay, but why does it look like “the World’s Most Revered Artists” are exclusively White people? Maybe because White advertising agency M&C Saatchi LA is behind the work? Sure, Epson sneaked in some diversity by showing non-Whites as the subjects of photographs. But the printer maker seems to be lacking the ability to operate in full color.

1 comment:

reality said...

A bunch of professional white people in advertising and media holding brown people in their hands. No brown people standing up to represent themselves on their own.

Well, if Epson was trying to nail the reality of media life, they did it.