ADCOLOR® celebrates its 10th year of Pollyannaish partying. Ironically and appropriately, the traditional 10-year anniversary gift is tin or aluminum. The original 2007 press release—which inspired MultiCultClassics commentary—declared the following:
ADCOLOR™ is a first of its kind cross-industry collaboration on the issue of diversity. The Coalition hopes to combine the energies of the marketing, media and advertising communities to stimulate ideas, discussion and solutions to advance diversity goals.
Seems as if the only noticeable accomplishment from the “cross-industry collaboration” is transitioning from a trademarked logo to a registered trademarked logo. Whatever. This year, the conference theme is: Challenge Now. Feel free to peruse the details in the image below.
The full price of admission is $1395, putting the soiree on par with The 3% Conference, in terms of tax-deductible—and arguably societal—contributions. Actually, The 3% Conference might be more successful, as the girl group takes credit for boosting the alleged underrepresentation of White women in creative departments from 3% to roughly 11% over just a few years. Minority underrepresentation, in contrast, has worsened over the past decade.
Then again, has ADCOLOR® ever been honestly dedicated to pushing for progress versus partying? The organization has honored diversity trailblazers like Magic Johnson, Queen Latifah and Nick Cannon, while ignoring legitimate diversity champions like Harry Webber, Sanford Moore and Hadji Williams. Hell, Dan Wieden picked up a trophy instead of the aforementioned trio—which is pretty fucked up. Annie the Chicken Queen and Gustavo Martinez have a better shot at ADCOLOR® recognition than Messrs. Webber, Moore and Williams.
So here’s some unsolicited advice to ADCOLOR® cheerleaders: Challenge yourself now to stimulate ideas, discussion and solutions to advance diversity goals and establish true commitment—and maybe credibility will follow.