Wednesday, September 28, 2016

13373: Glass Is Ass.

Adweek asked, “Why Did JWT Just Launch a Print Women’s Magazine?” Um, as a smokescreen that might lessen the inevitable settlement amount stemming from the Gustavo Martinez discrimination lawsuit? JWT Innovation Director Lucie Greene dumps a lot of culturally clueless gobbledygook to present the publication, including explaining, “…[T]he title is purposefully non-gendered…” So “Glass” is not a reference to the mythical glass ceiling? Greene is actually demonstrating gender equality in adland, as she delivers diverted diversity bullshit as well as any White man.

Why Did JWT Just Launch a Print Women’s Magazine?

Innovation director Lucie Greene fills us in

By Kristina Monllos

J. Walter Thompson partnered with Getty Images to launch a pop-up magazine at Advertising Week in New York. Using data, insights and trends garnered from the agency’s innovation group, the result, Glass, is meant to be a “more diverse and future-facing” version of a typical women’s glossy magazine.

Inside the pages readers will find essays from the likes of Thinx’s Miki Agrawal, author Rebecca Traister and even JWT’s worldwide CEO Tamara Ingram. Adweek sat down with Lucie Greene, worldwide director of the agency’s innovation group, to find out why an agency would launch a print magazine.

1 comment:

Anonymous said...

I will bet you 100% this will go into the holding company's annual report under a "Diversity" header, with a prominent photo of the Black woman on the front page.

"Our JWT Agency showed their great Commitment to Diversity© by launching Glass, a magazine dedicated to supporting and celebrating diversity."

A circular argument that doesn't actually support any women (much less women of color) but, as a one-time publicity stunt, looks great to investors that don't dig any further.