Tuesday, November 06, 2018

14364: Delayed WTF 44—ADCOLOR® Momentous Manifesto.

MultiCultClassics is often occupied with real work. As a result, a handful of events occur without the expected blog commentary. This limited series—Delayed WTF—seeks to make belated amends for the absence of malice.

The 2018 ADCOLOR® Manifesto reads as follows:

Today is the day we march ourselves out of the margins we’ve been forced into. Because every one of us deserves respect. Every one of us deserves acceptance. And every one of us deserves to feel safe. Together, we are united in this quest for equality. And united, we are catalysts for a future that celebrates every one of us. Not in spite of what makes us different but because of what makes us unique.

According to Adweek sponsored content, the manifesto was created by GSD&M—the White advertising agency that gave birth to Annie the Chicken Queen for Popeyes. Not asking Annie to recite the manifesto at the last ADCOLOR® soiree was a major missed opportunity. But seriously, charging GSD&M with crafting such a statement is pretty bizarre. Who is the manifesto addressing via the “we” and “us” references? Sorry, but the GSD&M leadership and staff does not look very diverse. Maybe next year’s manifesto should be assigned to Wendy Clark, who can call in Ted Royer to freelance on the project. Better yet, give the job to former Papa John’s Mascot John Schnatter, provided he isn’t too busy drafting NDAs for female ex-employees.

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