Adweek reported MDC Partners experienced a net loss of $18.2 million in the third quarter. However, the White holding company’s Chief Financial Officer, David Doft, offered an optimistic view:
“We believe this, plus the expected incremental $29 million of savings in 2019 from already-actioned headcount reductions and real estate consolidation, will position MDC Partners for improved profitability next year and beyond.”
Gee, if this guy earned a nickel for every syllable of jargon he vomited, MDC Partners would be back in the black. For those needing a translator, “already-actioned headcount reductions and real estate consolidation” means the company will benefit from mass layoffs, office closings and packing more millennials into bunk-bed-style cubicles. Doft must be thrilled over CP+B Chief Creative Engineer Alex Bogusky eliminating awards and shuttering a redundant office. Hey, has former MDC Partners CEO Miles Nadal repaid his debt to the company? The crook owed $21 million, which would easily offset the 3Q loss.“Our results are driven by the actions we are taking to optimize our cost structure and improve financial performance by selectively investing behind our world-class talent, while focusing on our strategic offering in high-priority growth areas. We continue to see strong demand for our agencies’ services in the marketplace.”
Struggling MDC Partners Reports Net Loss for Third Quarter
Agencies reportedly exploring buybacks
By Erik Oster
Today, ad agency network MDC Partners reported a net loss of $18.2 million for the quarter ending on Sept. 30.
The $18.2 million net loss over the quarter compares to a net income of $14.1 million over the same period in 2017. MDC Partners attributed the net loss primarily to an asset impairment charge of $21 million. Diluted loss per share for the quarter was $0.32, compared to $0.24 over the third quarter in 2017.
Revenue for the quarter was flat compared to the same period last year at $375.8 million, which MDC Partners claimed was due to the ASC 606 accounting rule change. Excluding the impact of the change, MDC Partners said, revenue increased 2.2 percent to $384 million. Organic revenue was up 1.5 percent and net new business wins totaled $12.7 million.
Revenue for the first nine months of 2018 was $1.08 billion, compared to $1.11 billion for that period in 2017, which MDC Partners again attributed to the ASC 606 accounting rule change.
It claims the ASC 606 adjustment was attributable for reducing revenue 3.5 percent, or $39.2 million. MDC Partners reported organic revenue growth of 0.2 percent for the first nine months of the year.
In a statement, chief financial officer David Doft said that the company “delivered a strong quarter,” citing its organic revenue growth and adjusted earnings before interest, taxes, depreciation and amortization.
“Our results are driven by the actions we are taking to optimize our cost structure and improve financial performance by selectively investing behind our world-class talent, while focusing on our strategic offering in high-priority growth areas. We continue to see strong demand for our agencies’ services in the marketplace,” he added.
“We believe this, plus the expected incremental $29 million of savings in 2019 from already-actioned headcount reductions and real estate consolidation, will position MDC Partners for improved profitability next year and beyond.”
Last month, MDC Partners CEO Scott Kauffman announced he was stepping down as chairman and CEO, with the board of directors beginning a search for his successor. The network is also in the midst of a review to better determine its financial stability.
Sources close to the business claim multiple agencies have discussed the possibility of buying themselves back from their parent company, only to determine that the process may prove prohibitively expensive at this time.
An MDC Partners representative has yet to respond to a request for comment on the matter.
“Our ongoing strategic review process, led by LionTree Advisors and JPMorgan, and CEO search, led by SpencerStuart, are proceeding,” Doft said in a statement. “The Company will provide further updates on both the strategic review and CEO search process at the appropriate time.”
Kauffman’s announcement followed a difficult first half of the year. In an August earnings call, MDC Partners reported “poor” results and promised to reduce costs. That followed its stock falling 35 percent in the wake of a first-quarter earnings report that Kauffman characterized as “unacceptable.”
In July, CMO Bob Kantor and other corporate executives also left MDC Partners, which promoted Ryan Linder from within to the top marketing role earlier this month.
Patrick Coffee contributed reporting to this story.
2 comments:
All the other holding companies at least made an attempt to pretend to care about diversity with VPs of Diversity and diversity consultants and divisions. MDC was always one of the holdouts with no interest in it.
At the time I thought well maybe that means they care about hiring and contracting diverse partners and don't need diversity division smokescreens but, nope. All you'd ever see there were white people helping white people help other white people, all across their entire network.
So this net loss isn't a shock, anyone paying any attention to MDC's lack of attention to diversity would have seen it coming.
Not sure that’s completely true. Omnicom and IPG have Chief Diversity Officers, but other holding companies do not, opting instead to label executives as Talent Officers or CSR (and in these cases, it’s unclear if such executives have any interest in diversity and inclusion). Individual agencies within holding companies also have Chief Diversity Officers. Former MDC CEO Scott Kauffman declared, “I’m intolerant of intolerance.” Unfortunately, his failure to make the holding company profitable was, well, not tolerated.
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