Sunday, January 04, 2009
6307: Subliminal Advertising. Blatant Huckster.
Parade magazine published a story by marketing guru Martin Lindstrom titled, “How Subliminal Advertising Works.” What’s next, Mr. Lindstrom—an exposé on Chariots of the Gods? If you have about five minutes of your life to throw away, go ahead and read the drivel. Did Lindstrom use subliminal techniques to persuade Parade to publish the pap—or plain, old-fashioned hucksterism? Bet on the latter.