Monday, January 05, 2009

6310: The Madison Avenue Project.

Steve Hall at Adrants reported Cyrus Mehri is making a move, and he’s even bringing the NAACP along for the ride. According to Adrants, Mehri will introduce the Madison Avenue Project on January 8 at 11am, starting with the unveiling of a new study on racial disparities in the advertising industry. Bet on adding the document to the list of studies revealing the obvious. Plus, look for the Madison Avenue Project to generate bigger explosions than the Manhattan Project. Wonder if any agency honchos will bother to show up. They’ll probably just send their Diversity Chiefs, Inclusion Commanders, Rainbow Committees and Multicultural Moguls as representatives. Or the mailroom staffers.

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