Thursday, October 09, 2014

12135: Bicultural Cluelessness.

OMG, there’s a new post at The Big Tent—which is not-so-big anymore. Marketers: Bicultural Hispanics Need to be Heard, So Give Them a Voice by Pulpo Media CMO Maria Lopez-Knowles opines, “Marketers need to understand the dynamics at play with bicultural audiences, and how communications can be interpreted differently in Hispanic vs. U.S. ‘general market’ cultures.” Good luck making it happen when there already aren’t enough crumbs to begin with—and schemes like Total Toyota are run by biculturally-clueless White people.

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