Monday, October 06, 2014

12131: Gracie, Meet Raphaëlle.

Oh please, Cheerios. First, the brand deliberately invites controversy with biracial Gracie and her soon-to-arrive sibling. Now the breakfast cereal ups the ante with its new video featuring a gay, Euro-ambiguous couple who’ve adopted a Black child. Ironically, Cheerios is the one item in the spot that is not naturally integrated. What’s next? A cross-promotion with the Shirato and Frobinson families?

No comments: