Wednesday, October 29, 2014

12171: Clippers Vanilla TV Spot.

The new White advertising agency for the Los Angeles Clippers—RPA—unveiled its first TV commercial sporting the tagline, “Be Relentless.” Okey-doke. It’s the standard sports anthem message, featuring standard sports filmmaking. Why is advertising for local professional sports teams so tired and predictable? Seems like the Clippers have more uniqueness to offer than this, especially given the kind of spots Chris Paul and Blake Griffin have delivered for other advertisers. The suggestion to hire a minority AOR was ignored, yet what does RPA really bring to the table? The place isn’t even headquartered in Los Angeles. While the commercial is professionally executed, it presents a vanilla and white-bread concept. And in the end, being relentless is pointless if the squad can’t beat the Oklahoma City Thunder or San Antonio Spurs.

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