Target Market News published the story below. A brief MultiCultClassics perspective immediately follows.
Rep. Ed Towns and the Madison Avenue Initiative to host CBC ad industry forum
A public forum to take an in-depth look at the disparities minorities face in the advertising industry will be hosted by Rep. Edolphus Towns, D-NY, at the upcoming Congressional Black Caucus Foundation’s Annual Legislative Conference. The forum titled “Shut Out: Evaluating Madison Avenue for Disparity in Advertising, Media and Creative Services,” will be held Saturday, Sept. 18, 10:30 am - 12 noon, at the Walter E. Washington Convention Center.
The event is a collaborative effort of Rep. Towns, Rev. Al Sharpton, founder and president of the National Action Network, and Munson Steed, director of NAN’s Madison Avenue Initiative (MAI). The three have assembled a distinguished panel to discuss, analyze and present solutions and actions needed to achieve a more diverse workforce within the advertising industry and parity for black ad agencies and media companies not getting a fair revenue share.
“It has been 46 years since the signing of the Civil Rights Act of 1964, and advertising and marketing continue to be among the most segregated of America’s most vital industries,” said Sharpton. “Despite decades of efforts at turning itself around, the advertising business seems inherently unable to bring about a culture of inclusion.”
“We’re joining Rep. Towns at the CBC conference to launch Madison Avenue Initiative’s thorough investigation into the disparities and business practices that are impacting negatively the urban community, urban youth, and the minority business community,” said Steed, who is also CEO of Steed Media Group. “Many reputable companies are in crisis. MAI is working to create new opportunities to close the gap.”
“Madison Avenue Initiative will stay engaged with me as we work to achieve parity for black marketing professionals who remain unemployed or underemployed and agencies and media in crisis because of systemic bias against them,” said Rep. Towns, Representative for New York, 10th District, and Chairman, Committee on Oversight and Government Reform. “I plan to remain involved to see this issue is rectified.”
Panelists for the forum include Adonis Hoffman, Esq., chairman, American Business Leadership Institute and author of “Doing Good: The New Rules of Corporate Responsibility;” Jason Chambers, Professor, Univ. of Illinois and author of “Madison Avenue and the Color Line;” Cyrus Mehri, founding partner, Mehri & Skalet, PLLC., and Marc Bendick, Jr., Ph.D., co-principal, Bendick and Egan Economic Consultants, Inc., and author of “Research Perspectives on Race and Employment in the Advertising Industry.” Ken Smikle, president of Target Market News, is the moderator.
With all due respect, it would be nice if Rev. Al Sharpton and Rev. Jesse Jackson could quit the schizophrenic bullshit already.
Now Sharpton is criticizing the industry again. Yet he seemed happy to party with Ogilvy & Mather when the agency saluted the NAACP in 2009, even praising the shop for its diversity efforts.
Meanwhile, Jackson has been all over the map. In 2006, he demanded more public hearings to address the dearth of diversity on Madison Avenue. He even criticized General Motors for the automaker’s treatment of minority advertising agencies in 2007. But GM’s decision to pull the Cadillac account from a Black shop and hand the assignment to a White shop certainly didn’t dissuade Jackson from buying a 2009 Escalade. Guess the White agency showed it was indeed capable of creating campaigns targeting Blacks.
Have Sharpton and Jackson been too soft in their attacks—or is it all simply an indicator that no amount of activism and protest will bring change to Madison Avenue?