
Unilever continues to offend the senses with its inane series starring Phil Smith and Tad Winter of SmithWinterMitchell. This week, the duo tackled Hellman’s Mayonnaise—as Tad lustfully stared at a sexy woman provocatively eating a mayonnaise-oozing sandwich. Unilever boasts about the Dove Real Beauty campaign, frowning on the use of super-idealized beauty standards. Yet the corporation is OK using gorgeous models to sell mayonnaise. Go figure.
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