The New York Daily News reported on the latest publicity scheme from KFC. The chain’s inability to lure customers with the deep-fried legs and breasts on its menu has forced KFC to introduce more enticing legs and breasts.
Lend us your rears: KFC wants college women to advertise their ‘bun-less’ chicken sandwich
By Lindsay Goldwert, Daily News Writer
College women, be on the lookout. KFC is hot for your buns.
The fast-food chain is seeking “college co-eds” willing to offer their backsides as “human billboards” for their “bun-less” Double Down chicken sandwich.
“KFC is taking advertising to a whole new medium: the backsides of college sweatpants,” a company scribe wrote in a press release.
“It’s hard to imagine anyone escaped the buzz of the Double Down earlier this year,” said John Cywinski, Chief Marketing and Food Innovation Officer for KFC. “But in an effort to reach consumers coast-to-coast, and especially our key target of young men, we’ve established yet another advertising first – one that’s fitting of the Double Down’s head-turning history.”
Despite its crowing, the chicken franchise is hardly the first to use posterior advertising.
Companies including Victoria’s Secret, Juicy Couture as well as college apparel have long since utilized the seat of the sweatpants for ready advertisement.
The practice has even spawned its own advertising genre.
“Ass-vertizing” has been used in the last decade to sell everything from Kodak film to sneakers.
Females willing to loan out their rear-end real estate to hawk the 480-540 calorie sandwich will be rewarded with the customized sweatpants, KFC gift certificates and $500.