Thursday, April 12, 2012
9997: WTF DDB NY.
DDB NY demonstrates extraordinary cultural cluelessness with this PSA hyping safe sex to seniors. Could there possibly be a more irrelevant—and downright ignorant—way to communicate to the audience? DDB NY CCO Matt Eastwood said, “It was important for us that our creative response felt empowering to the 55, 60, 65+ demographic. Whether the younger generation likes it or not, our grandparents are having sex. We wanted to make a sexy ad that maintains a level of tastefulness and encourages seniors to enjoy their sex lives—safely.” Yo, douche bag, you failed miserably. The spot feels like the perverted fantasy of a drunken frat boy. Oddly enough, the key creatives responsible for this shameful shit are women. Somebody sign up these assholes for The Pitch. And why is the Black granny depicted with multiple partners?